Current situation of the film and television city: 80% loss and 5% gain small profits, and Wang Jianlin is optimistic about the prospects

it is understood that the development of the film and television base is not balanced, and there are many drawbacks. According to a survey data from the Film and Television Center of the Institute of Cultural Industry of Peking University, among the film and television bases that have been built, 80% lose money, 15% break even, and only 5% can make a small profit.

original title: who is more discerning, Chen Kaige or Wang Jianlin?

the Legend of the Devil Cat, a new film directed by Chen Kaige, is being shot in Tangcheng, Xiangyang. It is reported that it took Chen Kaige six years to build the Legend of the Devil Cat. It is nothing new for Chen Kaige to build a city for a play. The reporter noticed that Wanda Group invested 50 billion yuan to build Oriental Film Capital in Qingdao in order to build the film and television industry base with the largest investment in the world. So, what are the development prospects of various film and television bases in China? The reporter learned that at present, the homogenization of the film and television base is serious, with many drawbacks, but there is no lack of new room for rise.

strong > event: Chen Kaige spent six years filming the Legend of the Devil Cat to build Tang City / strong >

Chen Kaige has become a tradition to build a city for a play. In recent years, it has become a tradition to build a Qin palace in Hengdian for "Jing Ke stabbing the King of Qin" and a "Zhao Orphan City" for "Zhao Orphan" in Xiangshan. This time, he built an Tangcheng in Xiangyang for six years to shoot the Legend of the Devil Cat.

it is understood that the buildings of the Tang Dynasty have been restored according to the true proportion since 2011. On the principle of restoring the sense of history and avoiding the creation of fake antiques, the two art directors led the team to look through a large number of historical materials of ancient books, studied in great detail with the heart of craftsmen, and devoted themselves to the whole construction process. Even when Chen Kaige finished two other films, it was only when Chen Kaige finished two more films that the garden of more than 550 mu here finally changed from the lotus swamp into a magnificent Tang City, with pavilions, streets and temples. Walking in which as if the reversal of time and space in the Tang Dynasty, for the film shooting added a strong sense of history.

in addition to referring to the regulation of the real Chang'an City, every plant and tree in Tangcheng pays special attention to mutual perspective and relationship. When planting each tree, the staff have to measure the position between it and the building far and near. Think about how it will reflect beauty in the camera.

Art Director Tu Nan said that he runs tens of thousands of steps in Tangcheng every day, and his legs are broken. Lu Wei, who is also in charge of fine arts, also said that Tangcheng is not only magnificent, but also extremely exquisite in details. The matching of the bladed walls of the imperial palace and the circular hall has a profound meaning of the sun and the moon. Dougong in the dormitory alone has ten floors nearly five meters high, and thirteen shops are used to hold up a ceiling more than nine meters high, which was absolutely impossible in ancient times. They are very proud that each scene can show a better-than-expected effect in the film.

it is understood that the planned Tangcheng in China is a large-scale cultural tourism scenic spot built by Hubei Zhiqiang Group and developed and built by Xiangyang Zhigu Culture Development Co., Ltd. it is not only a film and television shooting base with rich themes and momentum, but also a national tourist destination.

the Tangcheng Film and Television Base, which is currently open to the public, is only the first phase of the completed project. The film and television base was built in September 2011. it is planned and built according to the national 5A standard, with a total investment of 1.6 billion yuan and covers an area of 600mu.

strong > status quo: Movie City can make a small profit by losing 80% / strong >

whether it is to build the Qin Palace, or "Zhao's Orphan City" or "Tang City", Chen Kaige can become a "professional household", which is in line with the local strategic goal of vigorously developing the film and television culture industry and tourism industry, at least in the eyes of the local government and enterprises.

in fact, since 1987, CCTV has established China's earliest film and television shooting base in Wuxi-- CCTV Wuxi Film and Television Base for filming TV dramas "Tang Minghuang", "Romance of the three Kingdoms" and "Water margin". So far, there are more than a thousand film and television bases, including Hengdian, Huairou, Zhuozhou, Chedun, Wuxi and so on. Among them, Hengdian became even more famous after director er Dongsheng filmed "I am a passer-by A" and became a major tourist attraction.

and the basic profit model of these film and television bases is: film and television production + tourism. Take Hengdian Film and Television Base as an example, it was once called "Chinese Hollywood" by the American Hollywood Reporter. One of the secrets of its success is that film and television make money together with the surrounding areas. Hengdian sets up the scene for the crew, which only spends the cost of costumes, actors and so on. Hengdian Film and Television City makes money from related industries, such as tourism industry, hotel catering and so on. In addition, the unique feature of Hengdian Film and Television City is that the supporting settings are complete and in place. Hengdian has set up a Hengdian Film and Television Vocational College, which provides actors, filmmakers and other personnel, as well as a factory specializing in costumes, providing trams for the crew, including post-production. The State Administration of Press, publication, Radio, Film and Television has also set up a film review department here, which can be completed here, with one-stop service, and the director only needs to bring scripts and actors.

however, the development of Hengdian film and television base can not represent the overall situation of the whole film and television base industry. It is understood that the development of the film and television base is not balanced, and there are many drawbacks. According to a survey data from the Film and Television Center of the Institute of Cultural Industry of Peking University, 80% of the film and television bases have been built with losses and 15% break even. Only 5% can make a small profit.

some film and television bases have serious homogenization competition and similar architectural styles, such as the ancient buildings of Han, Song, Ming and Qing dynasties, which are popular in costume dramas, almost in film and television cities all over the country. In Seoul and Songcheng alone, there are dozens of houses across the country, and the crew sometimes just shoot location and leave, and once the film and television city is completed, it will have to bear the high maintenance cost. A related person also said that the film and television base is an industry with high investment and long recovery cycle. After the completion of many film and television bases, due to the lack of follow-up capital investment, there was no transformation for a long time, and the development of related tourism products was not carried out. It was not attractive to the crew and tourists, and ended up in trouble.

strong > Prospect: Wang Jianlin's favorite film and television base: studio and factory / strong >

although there are some problems, investors' enthusiasm for building a film and television base has not diminished, and with the future development, the film and television base has a greater possibility of development. Industry insiders said that the film will enter the era of great development and industrialization in the future. The film and television base must go in the direction of studio and factory, not just the combination of tourism and film shooting, but a pure film studio and film factory.

the Oriental Film Capital invested by Wanda Group is an attempt. Oriental Film Capital, built in Qingdao, has invested 50 billion yuan to build the largest film and television industry base in the world. Its film and television industry park officially started on February 11, 2015. the project covers an area of 376ha, with a total construction area of 5.4 million square meters, of which the film and television industry park alone covers an area of 200ha, which is much larger than that of Hollywood. At the launch ceremony in 2013, Leonardo DiCaprio, Nicole Kidman, Zhang Ziyi, Jet Li, Donnie yen and Zhao Wei were unveiled. Wanda's "tuhao" looks amazing.

this week, Wang Jianlin even proposed in Los Angeles: if the Hollywood project is filmed in Qingdao's Oriental Film Capital Film and Television Base, then the project will receive a 40% tax rebate, which will be shared by Wang Jianlin and the Qingdao local government.

in the global film and television industry, tax rebates and incentive mechanisms are not uncommon, but 40% of the subsidies are obviously very generous, which can be regarded as spending a lot of money in the world. Louisiana's incentive policy (a 30% tax rebate) is already the richest in the country, but most of the incentives are funded by the local government, and so far no private company has offered them so lavishly. Obviously, Wang Jianlin's bold and unrestrained help the development of the film and television base to a new possibility, but also hope that he can rely on his own financial strength to explore a new way for the development of the film and television base.

strong > memory: Beijing will no longer build new film and television location shooting bases / strong >

on June 2 this year, Beijing issued the Beijing Cultural and Creative Industries Development guidance Catalog (2016 edition). According to this catalogue, the city will prohibit the construction or expansion of large and labor-intensive film and television location shooting bases.

it is understood that Wang Yefei, deputy director of the Beijing Municipal Bureau of Press, publication, Radio, Film and Television, said in response to a question prohibiting the construction of a new film and television location base: first of all, the film and television base occupies a large area and takes up too much land resources; second, the labor-intensive industrial characteristics are more obvious. Therefore, the catalogue stipulates that most areas do not build general location bases.

however, the document clearly stipulates that the Huairou Film and Television Industry demonstration Zone in China and the Xingguang TV Program demonstration Base in Beijing, China are excluded. These two still retain some incremental space, and policies are being studied to encourage the construction of high-end digital studios. This is mainly because there is demand in the market, which is a very important infrastructure in Beijing. In order to cooperate with the introduction of Beijing's restrictive policies, it is currently coordinating and coordinating the Beijing-Tianjin-Hebei location resources to carry out regional cooperation to achieve misplaced development and meet the shooting needs of the film crew in the Beijing-Tianjin-Hebei region.

Edit: nancy