Chen Anni, with 62 million users: IP Quickwatch will be developed in the future. The core is still content

As of now, Kuaikan comics has 62 million users, 201 million monthly active lives, and 6.54 million daily active lives. There are more than 1000 works on the platform, more than 500 signed authors, more than 300 works with a total popularity of over 100 million, and more than 1 million fans. More than 150 works.

In 2014, a comic book titled "Sorry, I only live 1% of my life" became popular in WeChat circles of friends and Weibo. It eventually received more than 470,000 retweets and comments and 360,000 likes on Weibo., with more than 250 million views.

This is a promotional cartoon released by the Kuaikan Comics APP, written by Chen Anni, founder of Kuaikan Comics. While bringing countless applause and encouragement, it also brought sarcasm and abuse. Several subsequent incidents have repeatedly pushed Chen Anni and her quick-read comics to the forefront.

"I think the entrepreneurial experience is a process for me that makes me calmer and calmer. The more things I come into contact with, the more I know how small I am. My mood is to do a good job. If you do well, others will see it."

Compared with two years ago, Chen Anni now rarely appears in front of the public, but is more devoted to controlling platform content. Uncle A Liang, who is in charge of the Kuaikan comic brand, also said that Anne rarely participates in activities now.

"The ultimate goal of Quickwatch is to tell stories that will look good, listen to, and truly move everyone, while allowing cartoonists to survive healthily on it." Chen Annie told reporters.

In December 2014, the Quickwatch Comics APP was just launched, and a comic on the platform attracted more than one million users for Quickwatch. The outside world always has doubts that Kuaowan comics are good at making hits and hot spots. In fact, looking at the comics that participated in the planning often gives people a full sense of topic.

Chen Annie does not object to this view."In fact, Kuaikan is very good at promotion and operation." From the beginning, Kuaikan Comics has had corresponding plans for the authors on the platform. From signing and publishing books to the V community in the APP, the image of the author is maintained in all aspects, and this is also the core competitiveness of Kuaikan Comics. One of the strengths. The authors who work with Kuaikan have hundreds of thousands or even millions of fans in Kuaikan comics and Weibo.

However, Chen Anni still believes that the core of Quickwatch is still the production of high-quality content, and the core strength comes from the editorial team. "I have always held the view that in fact, there is no really good marketing, only whether it is a really good product." The content team of Kuangan Comics is composed of cartoonists, novel writers, screenwriters, and Internet celebrities. "Such an editorial team itself has creative capabilities, and their creative capabilities are also market-proven."

Like other comics platforms, Quickview comics will also make money through two models: IP monetization and traffic monetization. "I am still very confident in realizing IP. In fact, whether it is South Korea, Japan or the United States, comics have always been mainstream culture." Chen Annie believes that as the generation of young people exposed to animation grows up, it will bring a structural opportunity, and animation will soon become the mainstream culture of China's youth.

"We need more professional comics practitioners and then lead this new generation of comics to create truly excellent IP that can be accumulated in the industry."

Q Check out the cooperation model between comics and platform contract authors?

Chen: There are different plans for copyright ownership based on the cooperation of different cartoonists. At present, the signing method of Kuaikan with writers tends to be exclusive signing. The works of the contracted authors are exclusively launched on the Kuaikan platform, and then Kuaikan provides the authors with relevant copyright operation services. Either way, Quick View hopes to allow content producers to better enjoy the various benefits of post-development, encourage the birth of more good content, and expand IP and market.

Q Why does strip comic be used as the main comic genre on the platform?

Chen: Frankly speaking, all forms of comics can be made into strips. We will always insist on using strips. Nowadays, the main way to read comics is on mobile phones, and strips are created for mobile phones. Therefore, we use APP as a carrier and let comics be read by everyone in the form of strips.

Q How do you view external comments about Quickwatch being good at making hot movies?

Chen: We have always adhered to the view that in fact, there is no really good marketing, only products that are not really good. If the product and content are good enough, marketing can be a powerful effect. On the contrary, if the content of the product is not good, no matter how much marketing and promotion it is, it will be impossible to provide timely assistance. So look at the view that we have always adhered to is that we must make the technology well, the products are easy to use, and the content is beautiful. In the final stage, everyone can like and love your content and products. As long as this is done, marketing promotion will not be anything too big a problem.

Q Is planning topical comics a model that can be replicated?

Chen: Behavior can be replicated, but the topic selection, content quality and operational effects of the output cannot be replicated. Therefore, the composition of the content team is particularly important. Check out comics do have many hits, and the topics of hits are quite big. The definition of hit money just shows that the content team of Kuaidang comics is better at grasping the pain points of the audience and can create the subject content they want to see.

Q Why can Quick View plan popular works?

Chen: There are two main reasons: First, I think Kuaikan will be more precise and professional in its sense of smell and control of content that young people like. The second aspect is that the team's marketing, building and packaging capabilities allow us to be good at pushing authors out. I think this ability is one of the core competencies of Kuaikan.

I am a content creator, so I know how content creators think and how to create a content creator can get more attention. Therefore, at the beginning, Kuaiyan Comics had a plan that suits them for each author. Book signing, book publishing, and V community are all aspects of maintaining and operating the author's image.

As the core part of Quickwatch comics, our editorial team is composed of people with different backgrounds such as cartoonists, novel authors, screenwriters, and Internet celebrities. They already had a certain influence on the Internet before joining Quickwatch, so the editorial team itself has content creation capabilities, and their creative capabilities have also been confirmed in the market. Their understanding and sense of smell of the market are also deeper and sharper, and they also know how to help authors create better works.

Q How to deal with works that are not very popular?

Chen: We will not blindly determine the life of a work based on popularity and directly cut down those works that are not popular. We will have different methods for different works, and the platform plays a coordinating role in this. We will advise the author whether to change the topic and open a new work based on the adjustment space of the work, or to help the author adjust the work. This varies from person to person. In addition, although some works are not very popular, they represent a theme and a classification, and have certain cultural value. In this case, we may also leave space for these more precious cultures and works. I think this is also an attitude for a content team. Don't rely entirely on market choices, do a good job in the middle of the allocation, and slowly improve readers 'aesthetics of the work.

Q Do you think the platform creates the works, or the works create the platform?

Chen: I think these two directions interact with each other, and platforms and works promote each other. Because I started as a content creator and later built a platform, I understand the interdependence between the two. If a good content does not have good traffic and a good platform to promote it, it will be difficult to achieve certain results. On the contrary, the platform's traffic comes from content. If good content is lost, it means that the platform loses its vitality. The platform provides traffic for content and helps operations, while the content side provides high-quality content.

Now is the era of sharing economy, so I think every aspect needs to be clearly aware of what factors have contributed to today's achievements and clearly understand what important role one plays in the industry. Those who simply believe that they are more important, no matter which party they are, may not have a way to truly survive for a long time.

Q What is your vision for the future?

Chen: I think the birthplace of content is gradually shifting from novels to comics. In the next two to three years, comics may slowly replace novels as the mainstream status and become the main reading method for young people. Therefore, I have always been aware of IP monetization. I have always been very confident. We hope that Kuangan comics will become the birthplace of IP in the future and become one of the main entrances to domestic comics. When we think of domestic comics, we will think of going to Kuangan and watch them. In the future, we will do various developments for IP, but Quickview is still a company that conducts business with content as its core, and the essence of Quickview comics is still content.

Q How do you view the situation of the domestic comic industry?

Chen: The comics industry is still in its infancy in China. Of course, it is also a period when everyone is enjoying dividends. A large number of domestic cartoonists are enjoying the dividends of this era, but they may not be able to clearly realize this, and it is difficult for them to clearly realize their success. Therefore, we need more and more professional and calm comics practitioners who can calm down and create seriously, guide our generation of outstanding cartoonists to emerge, and produce works that are truly influential and have a long history.

In addition, I think that as these young people who grew up with animation grow up, the comic industry will usher in an opportunity for structural change. In the future, or in the near future, animation will become the mainstream culture of China's youth. The era of animation will soon come, and the next important node for comics will be the crackdown on pirated comics.

Editor: yvonne