Self-service on-demand ticket prices: a new way to watch movies attracts white-collar students

Although Jiang Wenli's first director's film "We See You in Sky" won countless awards, it went offline after staying in the cinema for less than a week. To explain in the theater's terms, the film lacked commercial elements. However, in Jiang Wenli's view, theaters do not provide enough space for screening small-cost films, and many people can't find a place to see them.

Now there is finally a place. A website called Check-in has been quietly circulated among fans. With a click, you can invite a group of like-minded friends to watch the same favorite movie. This website was built by Jiang Zhuo, a boy born in the 1980s, and his friends at their own expense. Now it has attracted thousands of members, all of which are involved in niche films. Jiang Zhuo told reporters that he plans to develop this website to all parts of the country, including Chengdu, so that more fans can participate in customization.

Customized ticket prices for movies are cheaper than theaters

It's a bit similar to a buffet, where you can eat what you like if you pay. In this website called check-in, the reporter found that as long as you register as a member, you will have a personal interface to record the movies you are interested in and the movies you have placed an order. If other members of the website see your order and have similar needs, they will come and occupy a seat as soon as possible. Of course, if someone has already set up an order that you are interested in, you can also rush over and occupy a seat to help him make up the number of people.

Of course, most of the orders from netizens are for movies that are not visible on the market or have been offline, such as "Time Like Water","The Barber","My September","Chi Ming and Chunjiao", etc. If an order is supported by more than 40 users, the website will contact the cinema or film company to organize a special screening. Of course, these require a certain fee, which is generally around 35 yuan per person. So you can still see the movie even if the movie theater has no plans to show it.

The biggest difficulty has been searching for a film source for nearly 200 days

Real movie fans must be looking forward to sharing the movie viewing process with everyone in the theater.& rdquo; Jiang Zhuo, the person in charge of the website, said in an interview with a reporter from Huaxi Dushi Bao that the initial entrepreneurial inspiration was completely accidental.  ldquo; It's just chatting. Because many friends around like to watch small films, especially those old art films, but many of them just let go and go offline. It will be difficult to watch them again. There are also some films that have not been officially released in domestic theaters at all. I have relatively abundant working hours, so I built this website with a friend out of my own pocket.& ldquo; Jiang Zhuo introduced that our fans are roughly 20 to 35 years old, and the majority are college students and white-collar workers. They are more sensitive to new things and more likely to accept new concepts. The market prospects are good.& ldquo;

But when it came to really doing it, Jiang Zhuo and his friends realized that it was not easy. The most difficult thing is finding copies. Jiang Zhuo explained that it is not difficult to find the owner of the copy. The key is that some film companies or distribution companies are sometimes reluctant to rent copies to the outside world. This is due to commercial security concerns and sometimes due to the agreement system that cannot be spread out. In addition, many artistic films that have obtained domestic screening licenses have no chance to be screened, and many even remain in the hands of directors. ldquo; Keep communicating, and then pay for secondary utilization. Sometimes it takes a long time to find a source, especially for some foreign films. I still remember a film that took me almost 200 days to find it. rdquo;

I will go to Chengdu to do city activities in the near future

Jiang Zhuo introduced that since 2009, there are generally movie theaters occupied by netizens every week. They are usually arranged to open at 3 or 4 p.m. on Saturdays and Sundays. The number of people watching each movie is more than 150, with the maximum number of people at the time. There are 350 people, and income and expenditure are even. Our website is the only one in China, but now it mainly serves fans in Beijing. Many fans leave messages saying that they hope to organize such activities in their places. We are also considering it.& ldquo; Jiang Zhuo said that he would choose to land in Chengdu as the first place." rdquo; There are many Chengdu netizens working in Beijing on our website, and they all suggest that we go to Chengdu as soon as possible. On Douban, Chengdu also has many activities in the same city, and we are very optimistic about this place.& rdquo;