The production team of "Snow Pear stewed with Ice Sugar" caught up with the drama before it was filmed.

< spanHoney burns like Frost" broke into the public's view, set off a drama craze of "fragrant Honey Girl" and became a "phenomenal" dark horse to be reckoned with during the summer vacation. Recently, some netizens revealed that "Ice Sugar stewed Snow Pear", produced by the original crew of "fragrant Honey," is in intensive preparation, which is based on Jiu Xiaoqi's novel of the same name. Perfect World Film and Television's Liu Ning Studio is responsible for the creation and shooting of the whole TV series. Once the news was exposed on Weibo, netizens caught up in the "fragrant honey effect" expressed expectation one after another, and the choice of the show's lead actor and actress also attracted the attention of the whole people.

< spanfont-family: song style, serif, EmojiFont" > Film and Television works under Internet thinking < spanfont-family: Song style, serif, EmojiFont" > "Xiangmi": people-oriented

as one of the few phenomenal TV dramas in 2018, "incense, honey and embers like frost" produced and produced by Perfect World's film and television studio Liu Ning is undoubtedly a bumper harvest. The play has been viewed nearly 15 billion times on the Internet so far, and 67% of netizens with a rating of 7.7 and 67% of Douban have given praise of four stars or more. Such a success depends not only on the help of various departments, but also on the contribution of Liu Ning, the show's chief producer. In addition to his identity as a producer, Liu Ning also holds several positions, such as vice president of film and tourism linkage of Perfect World Group, vice president of Perfect World Film and Television, and general manager of Liu Ning Studios, no matter in the game he is good at, or in the new film and television field, he has made great achievements. He graduated from the University of Leicester in 2004 with a Bachelor of Science degree in Economics and a Master of Science degree in Finance in 2006. Joining Perfect World in 2007, he has served as manager and director of the Group Investment & BD Department and vice president of Perfect World in Shanghai, leading and launching large-scale games such as "Legend of Ghost", "falling Dragon Sword", "Ghost World" and other excellent games.

at the same time, Liu Ning participated in and promoted the early business establishment of Perfect World Film and Television, and released the first film, "very perfect." At present, he is in charge of the group movie game linkage project, the TV series mobile game "Fire like Song" of the same name, which has been launched recently, with more than 100 million running water in the first month, and the operation data continues to maintain a leading level, which can be described as a "veteran figure" in the Internet industry. So this time to test the waters of the film and television industry, he still combines Internet thinking with film and TV drama thinking. In the selection of screenplays, Liu Ning puts "quality" in the first place, followed by user experience, because good IP works are only the stepping stone to popular styles, and how to make audiences break away from the original works and look forward to the adaptation of movies and TV dramas is a problem that every producer needs to consider. Liu Ning is well aware of this, so he chose Xiangmi, which has excellent conversion rate and plasticity. "for Xiangmi, I think the first thing is to look at the content, which can never escape; second, look at the data, which represents the preference of the public; on the other hand, we look at how many physical books have been published offline. These aspects give us a comprehensive judgment, let us know that its content is good, the market popularity is OK, and after we evaluate it, it can be converted into film and television works. " Liu Ning analyzed.

< spanfont-family: Verdana, serif, EmojiFont" > making fine works will never stop. < spanfont-family: Song style, serif, EmojiFont" > Liu Ning: always be sincere, serious, and in awe

"fragrant Honey" is Liu Ning's first large-scale TV series produced as chief producer. His first attempt at the TV series industry won a complete victory, which is inextricably linked with his full sincerity and ultimate pursuit. More than 10 years of experience in the Internet industry has made Liu Ning never forget his original ideals and aspirations, and always maintain a sincere, serious and awe-inspiring attitude. He once mentioned in an interview: "We will not choose shortcuts, but use the 'stupidest' method to complete the early project planning, world outlook building and screenplay writing in a down-to-earth manner. And we will also choose the most dedicated director, the most efficient screenwriting team, the most rigorous visual effects company, and the most down-to-earth production team to make the audience feel that we are making the most beautiful works with the most sincere heart. " From this point of view, the success of "fragrant Honey" did not let Liu Ning get stuck here, but became the driving force for his in-depth exploration of the film and television industry. Liu Ning will try to diversify the play in the future. it is reported that the youth-themed "ice sugar stewed Sydney" and the sequel "fragrant Honey 2" are under preparation one after another, and he, who is ingenious in casting fine works, may lead a new generation of "film and television stream".