Iqiyi Wang Xiaohui: The content upgrade and reform and innovation of Internet film and television are inseparable from new forces

Wang Xiaohui said: The next stage of Internet video is the upgrading of content, and the improvement of content creation requires the participation of more people, especially new forces.

On December 4, the 4th World Internet Conference was held in Wuzhen, Zhejiang. 700 people, including political figures, Internet leaders, experts and scholars from more than 50 countries and regions, gathered together to focus on "developing the digital economy and promoting openness and sharing-working together to build a community with a shared future in cyberspace" to carry out exchanges and jointly explore the healthy development of the Internet industry. Wang Xiaohui, chief content officer of iQiyi, was invited to participate in the "Tolerance and Mutual Learning: Online Cultural Exchange and Sharing" forum and participated in the "New Ways of Online Culture Dissemination and Sharing" dialogue session. Wang Xiaohui said: The next stage of Internet video is the upgrading of content, and the improvement of content creation requires the participation of more people, especially new forces.

With the significant improvement in the production level of pure online content, diversified and high-quality content continues to emerge, and the online film and television market has ushered in unprecedented prosperity. The report of the 19th National Congress of the Communist Party of China pointed out that literary and artistic creation must be transformed and deeply cultivated into profound thought, exquisite art, and well-produced. Wang Xiaohui mentioned: Well-made products can learn advanced technology from Hollywood, and when time is up, it will definitely improve. Artistic perfection and profound thinking rely on creativity. Therefore, we need to pay great attention to the cultivation of new people. In addition, we must have ingenuity and cultural products. It has soul and temperature, and only with ingenuity can it be done well. At present, iQiyi has successively launched platform strategic measures such as "Yunteng Plan","Firmament Plan","Dolphin Plan","Tiger Cub Plan" and "Swan Plan" to vigorously support young people in online literature, animation, online drama, production, The improvement of originality in five aspects of performance provides a stage for more young and powerful new forces to display their talents. In fact, high-quality online dramas such as iQiyi's "Best of Us","River God","Crime without Evidence" and "Hello, Old Times" are the result of cooperation with young teams. They not only gain recognition and praise from the industry, but also "River God" and "Crime without Evidence" are also popular among the international streaming media platform Netflix, promoting the development of the entire online film and television market.

Wang Xiaohui believes that there are three aspects of future Internet content innovation: the first is the innovation of content themes, the second is the bold introduction of new people, and the third is to create a new platform open ecosystem. There will be three major changes in the subject matter content: from ancient costumes to historical dramas, showing more of China's traditional culture; from realistic drama making methods to focusing on realistic subject matter content; youth dramas that young users love will change from youthful idols to youthful passion, paying more attention to the presentation of passionate feelings. iQiyi has always adhered to the value concept of "youth, sunshine, and positive energy" in the layout of online film and television content, deeply cultivated vertical content in multiple fields, and achieved coverage of multi-dimensional theme types such as reality, history, and youth. In terms of the platform's open ecosystem layout, iQiyi is open to cooperation with all content creators, and through the "iQiyi", it opens user portraits, behavioral analysis and other data to more than 40000 partners to provide a better creative environment and work together to build a more stable new video ecosystem. Wang Xiaohui said: The continued attraction of mainstream young users requires the two-way drive of technology and creativity, using data analysis to infer user preferences, and using creative presentation to meet user needs for quality content.

At the 2017 iQiyi World Congress, Gong Yu, founder and CEO of iQiyi, officially released a new corporate vision of "being a great entertainment company driven by technological innovation", relying on AI technology to empower and use technological innovation to drive the entire film and television industry creates more imagination space. As the video platform that understands content, users, and partners most, in the future, iQiyi will continue to exert its influence in the industry to provide support and assistance to high-quality content producers and new forces, and help the online film and television market. Healthy development.

Editor: Mary