Zhang Weiping: I don't want to be a miserable company owner when making movies happily

<p style= "TEXT-ALIGN: left" class= "font16Style" align= "left" will be released on Sept. 16, Zhang Weiping seldom talks about it since the beginning of filming. Industry insiders say that unlike Zhang Weiping's personality, such silence seems to hide a bigger conspiracy.

what is his plot? high box office is undoubtedly one of them. As for what else, Zhang Weiping is reluctant to say, but after repeated interviews by reporters, he is finally willing to face reporters. Speaking of the "Love of the Hawthorn Tree", which is almost completely publicized compared with the "Tangshan earthquake", he told reporters that braising does not mean letting the meat rot in the pot, and this time he wants everyone to see it first & ldquo; bride & rdquo;, in his words & ldquo; my bride is not afraid to see people in advance & rdquo;. Zhang Weiping's decisions are always so unexpected, and he admits that he is fickle in film marketing, and when this change is imitated by others, he will take the initiative to change his strategy, because during the 15 years of traveling between businessmen and filmmakers, he has learned real film marketing, which is to send his ldquo; child & rdquo; to the most suitable & ldquo; kindergarten & rdquo;.

Strategy 1: only to arouse curiosity

braising does not mean letting the meat rot in the pot

Zhang Weiping stood still for a long time in filming the Love of the Hawthorn Tree. But the outside world exploded early in the morning, & ldquo; directly pushed the hero and heroine in front of the media, they will not feel precious. You have to let them look for it and guess that whoever finds it will be like finding a baby & rdquo;. In Zhang Weiping's view, today's film market is no longer dominated by big stars. For films made by big directors, it is most important to arouse the curiosity of the audience. & ldquo; I told Yimou that if you push the hero and heroine directly in front of the media, they don't think it's precious. You have to give them a chance, you have to let them find it, let them guess, who finds it will be like a baby, when the media all over the world are reprinting his news, he will have too much sense of achievement, and he is willing to travel across mountains and rivers. & rdquo; one of the things he remembers very deeply is that he saw a reporter from a media in Sichuan wrote: & ldquo; went to the place where the film was filmed and I traveled through thousands of rivers and mountains without intention to see the scenery. & rdquo; Zhang Weiping can understand his feelings. He thinks that unveiling the leading actors and actresses by the media itself is also a very entertaining and fulfilling thing for the media. Zhang Yimou himself agreed with this. Zhang Weiping joked that & ldquo; I said yes, it is better to steal a wife than to steal a concubine, and it is better to steal than not to steal. I don't have a press conference from "three shots" to "Hawthorn Tree". I will never, like other films, have a press conference when I turn it on. What was the result of rdquo;? the picture of the heroine Jingqiu secretly taken by the media made headlines on domestic websites for more than ten days. Moreover, just a few days after starting up, Zhang Weiping went to Europe and saw that all European newspapers were reprinted. He smiled and said: & ldquo; stew does not mean that the meat is rotten in the pot, the first step of marketing has already worked. & rdquo;

Strategy 2: never make false propaganda

cannot equate movies with merchandise

As the old saying goes,

& ldquo; onlookers are clear, the situation is confused & rdquo;, Zhang Weiping said that he always puts himself in the position of a bystander, and the same is true of making movies. & ldquo; I never mix with people in the film industry, nor do I discuss the market with these producers and directors. I, as an audience, think calmly about the market. & rdquo; Zhang Weiping admits that he is neither an expert nor an industry insider, he is an audience, the film is his child, and every time before the film is released, he will consider which one to put it in & ldquo; Kindergarten & rdquo;.

A few days ago, Zhang Weiping had a special feeling about taking a taxi. A driver talked to him and said that drivers often watch movies now. He asked whose movie you all watch. The driver said, of course, he was watching the movies of Zhang Yimou and Feng Xiaogang, but he didn't know about other people's films, so he wouldn't watch them. Zhang Weiping thought that a taxi driver could tell which director's film he saw, but he didn't say & ldquo; who we are watching, let's see the star & rdquo;. & ldquo; earthquake & rdquo; is also such an example, people do not look at the stars. Do not look at the star is right, the star's performance must be relatively limited, the film needs to have an interaction with the audience, the most important thing is the story. Movies to maintain a good brand, there must be touching stories, can not be too unreasonable, not too mercenary, & ldquo; can not regard movies as fast food, can not be done entirely as a business, can not be equated with ordinary goods & rdquo;.

Strategy 3: no dowry

this time let's see & ldquo; bride & rdquo;

<p style= "TEXT-ALIGN: left" class= "font16Style" align= "left" in Zhang Weiping's view, when it comes to movies, let's make predictions at the box office. & ldquo; treats every producer and director as a master & rdquo;. You have to predict the box office first, if you predict correctly, you can say cow; if you predict wrong, you will make a frown, but if you say less, it will be yourself against yourself. So this time, "Love of the Hawthorn Tree" asked him to predict the box office again. He said that he didn't make a commercial film, and he thought it was boring to come out to predict the box office every time. & ldquo; this time we have changed tactics, we can let some media look at the goods half a month in advance, and then talk about the box office after watching the goods. In this way, I feel more respect for consumers. & rdquo; Zhang Weiping also used a visual analogy. In the past, when making commercial films, the marketing method was to look at the dowry first, and the media all wanted to see what the bride looked like, but only when it was released, the premiere only showed tidbits. Because from the producer's point of view, I don't want you to see too many mistakes. What everyone used to see is & ldquo; dowry & rdquo;, is all & ldquo; sedan chair & rdquo;, this time change & ldquo; bride & rdquo;, why? Zhang Weiping thief said confidently: & ldquo; because we the bride are not afraid to see & rdquo;.

Strategy 4: do not make wedding clothes for others

sign the leading actor and heroine to be the company

Zhang Weiping, people in the circle regard his strange behavior as strange, while outsiders regard him as a marketing master, but what this master does is always so different. He only makes one movie a year, and his goal is single-minded, and he only works with Zhang Yimou. His company's employees told reporters that in the year before the Olympic Games, the company's employees were on holiday because they had nothing to do, but if they did get to work, they would be very busy. However, this is not the most special thing about him. In the eyes of people in the circle, Zhang Weiping is the most stupid ldquo; & rdquo; is that he has been making wedding clothes for others. It is not too much to compare Zhang Yimou to a star-making factory, including world-famous Gong Li, Zhang Ziyi, and even Dong Jie. Zhang Yimou has launched so many superstars through the hands of Zhang Yimou, but these superstars are all making money for other brokerage companies. Zhang Weiping never set up his own brokerage company to industrialize star-making. Before, when he talked about this topic with Zhang Weiping, he always said he was afraid of trouble, but yesterday he told reporters that Zhang Yimou had made him change his mind. Not long ago, there was a rumor on the Internet that Zhang Weiping's company was going to sign Dou Kui and Zhou Dongyu, the leading actors and actresses of "Love of the Hawthorn Tree". Yesterday, Zhang Weiping confirmed this rumor, & ldquo;, this is the advice put forward by Yimou, which I adopted. & rdquo; Zhang Weiping said that he was the last person to care about others and was too tired. & ldquo; frankly said that it's not difficult to win an actress in every movie, but I never intended to make money from an actress. If rdquo; intends to do this, the first one he will sign should be Zhang Ziyi. Do you think Zhang Ziyi got paid for her later film? And Zhang Ziyi later approached him three times, & ldquo; said Viagra, I wanted to sign a new picture, I politely declined & rdquo;, but this time the change of mind is all because of Zhang Yimou, I hope Bao can bet this time!

Strategy 5: make movies with enjoyment

& ldquo; I'm not a miserable company boss & rdquo;

after Huayi is listed, China Film Group will also go public. In theory, Zhang Weiping is famous in the circle, but why has New Picture never heard of it? Not to mention, there are a lot of people in the company who made up this idea, but Zhang Weiping and Zhang Yimou share the same position that ldquo; doesn't do such tiring things. & rdquo; Zhang Weiping said that he had seen too many bosses of listed companies. To put it bluntly, they had turned themselves into money-making machines. They even had to make an appointment with a group of business partners for breakfast. There was no personal time. What was the point of living like that? & ldquo; my goal in life is to enjoy life. This is also the reason why many colleagues think that I am different. I don't know what other people make movies for. In short, I want to enrich myself, not to tire myself out. & rdquo;

Zhang Weiping also thought for others that if he wanted to make money every day with shareholders across the country, with the mood and pension of shareholders across the country, he would be tired, and this would definitely go against the original intention of making happy movies. & ldquo; to tell you the truth, it's so stressful that the person's mentality has changed. Not to mention the health effects, people will become a little beyond recognition. Whether it's external or internal, it will change beyond recognition, so I definitely don't want that kind of ambition. & rdquo;