In the past three years, the rapid growth of 100 stores in Evergrande Theater has entered the era of "100 stores"

​ on August 5th, with the opening of Changsha Jiangwan store in Evergrande Cinema, the number of cinemas under Evergrande cinema chain increased to 100, officially opening the era of "100 stores".

on August 5, with the opening of Changsha Jiangwan store in Evergrande Cinema, the number of studios under Evergrande cinema chain increased to 100, officially opening the era of "100 stores". So far, Evergrande Cinema has covered 87 large and medium-sized cities across the country, with a total of 693 screens, including 42 giant screens in China. Zhou Baolin, deputy general manager of China Film Co., Ltd., and Lin Minjie, deputy chief engineer of China Film Co., Ltd., chairman of China Film Digital screen (Beijing) Co., Ltd., and other strategic partner representatives attended the opening ceremony on the same day.

strong > the speed of development of the industry / strong >

data show that from the first to the 100th, Evergrande cinema took only more than 3 years. Some industry analysts believe that Evergrande cinema has shown a momentum of rapid development since its inception, which is closely related to the national scale advantage of Evergrande Group's project layout. Relying on this advantage, Evergrande opened 43 new cinemas in 2016 alone, and the number of cinemas increased by 110% compared with the end of 2015. The development of Evergrande cinema chain continued to accelerate in 2017. On January 21, seven Evergrande cinemas in Anshan, Tianjin, Zhumadian, Wuhan, Yichang, Yiyang and Guilin opened on the same day; in late June, five more stores opened within eight days.

the number of cinemas has increased significantly, and the proportion of cinema attendance and box office has also increased. In 2016, Evergrande cinema saw more than 10 million people, a year-on-year increase of 117%, and the national box office share doubled compared with the same period last year. In 2017, against the backdrop of sluggish box office growth across the country, Evergrande cinema became popular against the market, with a total box office of 243.838 million yuan from January to June, an increase of 55.8% over the same period last year, and the growth rate far exceeded the industry level. During the release of Fast and Furious 8 in the first half of 2017, Evergrande theaters set a record of 5.686 million yuan a day at the box office, jumping into the top 10 of national film casting companies, according to third-party data.

strong > viewing experience is the core / strong >

it is understood that while the number is growing rapidly, Evergrande Cinema always pays close attention to operational quality and emphasizes service first, so as to provide audiences with a high-quality viewing experience throughout the process.

for example, Evergrande cinema will carefully plan and organize holiday-themed activities every month to turn the studio into a local cultural center and a mecca for love, and has found a way of management with its own cultural characteristics.

in addition, when the main theme blockbuster "the Great cause of Building the Army" landed on the big screen at the end of last month, Evergrande cinema accounted for more than 40% of the first day of production, accounting for more than 40% of the total number of shows in the country. In addition, studios all over the country actively carried out film promotion and mobilized all sectors of society to actively watch movies and vigorously spread positive energy with practical actions.

strong > the 100th cinema in the next three years / strong >

is far from the end point. It is understood that in the next three years, Evergrande plans to build and put into use 350 cinemas, with more than 2300 screens and more than 5 billion box office receipts, making it a leader in the industry.

Edit: mary