Head of the State Administration of Radio, Film and Television: Online literature ushers in a period of rapid development opportunities

A few days ago, the CPC Central Committee issued the opinions on the Prosperity and Development of Socialist Literature and Art (hereinafter referred to as "opinions"), clearly proposing to vigorously develop network literature and art and promote the prosperous and orderly development of new types of literature and art such as network literature.

A few days ago, the CPC Central Committee issued the opinions on the Prosperity and Development of Socialist Literature and Art (hereinafter referred to as "opinions"), clearly proposing to vigorously develop network literature and art and promote the prosperous and orderly development of network literature and other new types of literature and art. On October 15, a year ago, General Secretary presided over a symposium on literature and art work. Online writers Zhou Xiaoping and Hua Qianfang became guests together with well-known writers and artists in China.

Network literature has become an important type of network literature and an important part of the digital publishing industry. In the face of the new situation and new opportunities for the development of online literature, the reporter recently interviewed Song Jianxin, deputy director of the Digital Publishing Department of the State Administration of Press, publication, Radio, Film and Television.

strong > actively implement / strong >

strong > We should proceed from three aspects / strong >

Reporter: the "opinion" defines the guiding ideology, principles, and objectives for the development of network literature and art. For the network literature website, how to implement the requirements of "opinions"?

Song Jianxin: general Secretary's important speech at the forum on literary and artistic work, as well as the release of "opinions", it is clear that the Party Central Committee with General Secretary at the core has linked the prosperity and development of socialist literature and art to the task of leading the fashion of the times, inspiring the people, promoting social progress and realizing the great rejuvenation of the Chinese nation. In particular, the opinion specifically mentions the development of network literature, which is a very important expression.

as far as the management department is concerned, it is necessary to implement the spirit of General Secretary's speech and the requirements of the "opinions" from many aspects. First, it is necessary to strengthen the publication-oriented management of online literature websites. The network literature website is the planner and practitioner of spiritual and cultural products, and the works published by these websites have great influence. Therefore, the network literature website should earnestly strengthen the consciousness of politics, responsibility and position. It is a platform for carrying forward truth, goodness and beauty and spreading positive energy, and resolutely does not provide channels and positions for the dissemination of wrong ideas, wrong remarks and wrong works.

the second is to strengthen the construction of network literature team. The team here includes both the editorial team and the author team. The editors of online literature websites have always been lack of the management system, assessment standards, professional knowledge and mobility of traditional publishing units. The General Administration has arranged multi-level special training courses to help key online literature websites strengthen management and training in their daily work, constantly enhance the gatekeeper ability of editors, and enhance the author's political consciousness. thus it can standardize and lead the quality of the original works of online literature.

the third is to strengthen the production of fine works. The network literature website should take the initiative to create conditions to provide the author with the opportunity to go deep into life, understand life, analyze life and express life, explore the good talents among the writers of network literature, and cultivate good works in network literature. cultivate good readers who read masterpieces.

strong > Network Literature / strong >

strong > Great works can also appear / strong >

Reporter: how can network literature websites put publication and dissemination of excellent works at the center?

Song Jianxin: in the Ninth Mao Dun Literature Award this year, a total of three literary websites recommended five online literary works, including "Battle Changsha", "War 1938" and "Cultural Merchants." It shows that these network literary works can also compete with famous works on the same stage, and network literature can also produce great writers and great works.

scientists reveal the law of natural and social development, while writers reveal the law of human and social development. In my opinion, the masterpiece of network literature should reflect the life of the people and be approachable. The writers of network literature should go deep into life, take root in the people, express their feelings for the people, express their feelings for the people, and express their feelings for the people. For example, there are many ways to create works that reflect the prosperity and development of Xizang and Xinjiang, but by describing the changes in the lives of ordinary people, objectively showing the changes in society, and linking the changes of individual joys and sorrows with the fate of the country and the nation, such works may be more approachable and better reflect the nature of life of the times.

reporter: in recent years, China's publishing industry has achieved remarkable results in going abroad, and it has become a beautiful business card to show Chinese culture. What is the effect of the network literature going out?

Song Jianxin: in the digital publishing industry, online games have made outstanding achievements in going out. In 2014, Southeast Asia, America and Europe have become China's key export regions. When traditional books and other publications promote Chinese culture to overseas countries, they mainly focus on cooking, martial arts, traditional Chinese medicine and so on. Now network literature has also ushered in an opportunity to carry forward Chinese excellent traditional culture and show the soft power of national culture.

at present, there are some online literature websites in China that have cooperated with foreign publishers on the copyright output scale of more than 100 original online literature every year, among which, more and more works have been translated into Vietnamese, Thai, Korean, Japanese and other languages. With the diversification and localization of cooperation, service forms and business models, the achievements of emerging Chinese original online literature publishing will be more and more, and the impact will be greater and greater.

strong > several policies of the General Administration / strong >

strong > promote the development of network literature / strong >

Reporter: as the government administrative department of network literature, how will the General Administration further strengthen the guidance and management of network literature publication and promote the healthy development of network literature industry?

Song Jianxin: in December last year, the General Administration issued the guidance on promoting the healthy Development of Network Literature, which put forward a number of safeguard measures to promote the healthy development of network literature. It includes increasing policy support, striving for financial support at all levels for the development of network literature, improving the support of relevant publishing funds and special funds, and promoting the implementation of preferential VAT policies for network literature publishing and other links.

not long ago, the General Administration issued the Circular on the Promotion of excellent original works of online Literature in 2015. Through evaluation and selection, a number of excellent original works of network literature that pursue truth, goodness and beauty and spread positive energy will be publicized and promoted to the society through evaluation and selection. Excellent original works of network literature that practice socialist core values will infiltrate these excellent works in film, television, games and other fields. Expand the influence of original network literature websites, writers and works.

at present, the General Administration has also carried out the work of reading and evaluating works on key online literature websites, speeding up the formulation of measures for the management of online literature, holding training courses for backbone editors of online literary websites, speeding up the establishment of the Chinese Internet Writers Association, and so on, so that online literature websites can make due contributions to the prosperity and development of socialist literature and art.

■ strong > related links / strong >

vigorously develop online literature and art. Network literature and art is full of vitality and has great potential for development. Adhere to the principle of "laying equal emphasis on construction and development, management and guidance", implement the plan for the creation and dissemination of high-quality online literature and art, and encourage the launch of excellent online original works. We will promote the prosperous and orderly development of new types of literature and art, such as network literature, network music, network drama, micro-film, network performance, network animation and so on, and promote the innovative integration of traditional literature and art. Writers and artists are encouraged to actively use the network to create and spread excellent works. We should give full play to the unique advantages of new media, grasp the laws of communication, strengthen the construction of key literary and art websites, and be good at using Weibo, Wechat, mobile clients and other carriers to promote multi-channel transmission, multi-platform display and multi-terminal push of excellent works. Strengthen content management, innovate management methods, standardize communication order, and let positive energy lead the development of network literature and art.

-- Article 16 of the opinions of the CPC Central Committee on the Prosperity and Development of Socialist Literature and Art

continue to deepen reform and improve the system and mechanism. We will implement the requirements of comprehensively deepening reform, solidly promote the reform of cultural institutions, and establish and improve systems and mechanisms conducive to the production of works and talents. We should give full play to the role of various market players such as backbone cultural enterprises and small and micro cultural enterprises, and use the market mechanism to mobilize the enthusiasm of writers and artists and promote the production of more excellent works. Implement and improve the supporting reform policies for cultural units, support them to become bigger and stronger, and promote the cultural industry to become a pillar industry. We will further improve various literature and art support policies, increase support for the reform and development of state-owned literature and art academies and groups, and increase support for key literature and art newspapers and periodicals and key online literature websites. Public welfare cultural activities and major literary and art projects oriented to the grass-roots level will be included in the public budget. We should make good use of all kinds of special funds and funds, grasp the direction, highlight the key points, and tilt towards literary and artistic creation in such aspects as carrying forward Chinese Dream, socialist core values, and excellent Chinese traditional culture.

-- Article 24 of the opinions of the CPC Central Committee on the Prosperity and Development of Socialist Literature and Art

Editor: yvonne