On March 10, Cai Yinong, president of Tang people Film and Television Co., Ltd., revealed in an exclusive interview with reporters that Tang Film and Television will soon IPO. The reporter also learned that Tang film and television are currently considering the establishment of their own game production companies, as well as cooperation with third-party companies to jointly develop IP authorization business.
on June 10th, Tsai Yinong, president of Tang people Film and Television Co., Ltd., revealed in an exclusive interview with reporters that Tang people Film and Television will soon IPO. At the current time when film and television companies are favored by the capital market, the total amount of funds raised by IPO, as a domestic first-tier film and television company, will lead to market reverie. In fact, since last year, the two listed companies that have successively invested in Zhejiang Daily Media (600633.SH) and 000156.SZ Media (000156.SZ) may benefit, and working with the two companies will also promote more revenue channels in the online field of film and television in the Tang Dynasty.
strong > IPO / strong > Tsai Yinong told reporters: "in fact, we were ready to embrace the capital market two years ago, including the company's shareholding reform, restructuring, and standardizing audit. This kind of preparation allows us to face the capital market at any time, because we are always prepared, financing, including IPO, is a natural thing. " If Tsai Yinong had not been keen on the capital market in the past, after years of struggle, he found it difficult to produce without embracing the capital market. If he did not want to be merged or eliminated by the market, he must firmly follow the path of the capital market. in fact, Chinese film and television have been in active contact with the capital market in the past two years, raising more than 300 million yuan last year alone. What attracted the most market attention was that in April and June last year, Tang Dynasty Film and Television announced that it had received additional capital from Zhejiang Daily Media and Huasu Media, two major media groups, within more than a month. Zhejiang Daily Media disclosed in an announcement on April 30 that it planned to invest 100 million yuan to increase the capital of film and television in the Tang Dynasty, accounting for 8.77% of its equity after the capital increase. On June 4, 2014, Huasu Media issued an announcement that Huasu Media Network Co., Ltd., a wholly owned subsidiary of Huasu Media, signed a "Strategic Cooperation Framework Agreement" with Tianjin Tang people Film and Television Co., Ltd., on the basis of understanding their respective strategies and advantages, agreed to carry out strategic cooperation to achieve complementary advantages. The cooperation includes the proposed use of 100 million yuan to increase the capital of film and television in the Tang Dynasty, accounting for 8.06% of its equity after the capital increase. In addition to the investment of Zhejiang Daily and Huashu's two major media companies, Tang Dynasty Film and Television also received nearly 100 million yuan from a well-known investment institution, and this first-tier film and television company immediately became a "hot cake" in the capital market. in fact, Zhejiang Daily Media and Huasu Media are not simple capital injections. The layout of the two major media groups on the Internet is combined with the content advantages of film and television in the Tang Dynasty. It is convenient for the film and television of the Tang Dynasty to open up online and offline channels in the mobile Internet era, obtain more realization channels, and make more business models feasible. Wu Qun, director of China Investment Capital, also said, "through capital increase, Zhejiang Daily Media will complete the preliminary layout of the film and television industry." After Huashu bought a stake in Ma Yun Shi Yuzhu in 6.5 billion, the investment in the Tang Dynasty is the first shot of its layout investment in the content end of the first-line media. At the same time, the Tang Dynasty borrowed the help of Zhejiang Daily and Huasu two media groups to further accelerate and improve its layout in the upper and lower reaches of the industrial chain. " Obviously, the tripartite cooperation is more to improve the layout of the industrial chain and produce synergy. strong > listing market capitalization / strong > Public data show that by the end of 2013, the total assets of film and television in the Tang Dynasty were 117 million yuan, the net assets were 21.8484 million yuan, and the net profit in 2013 was 11.8533 million yuan. At the same time, the forecast net profit of film and television in the Tang Dynasty from 2014 to 2016 is 77.1073 million yuan, 121 million yuan and 140 million yuan respectively. In other words, the net profit predicted by Chinese film and television this year will reach 10 times that of 2013, and the speed of asset appreciation of the company can be imagined. Once IPO, it may create another film and television company with a market capitalization of 10 billion. Take 300426.SZ, which just went public this year, as an example, as of April 9 this year, a total of nine institutions had forecast the annual performance of Tande Movie and Television, with an average net profit of 114 million yuan, slightly lower than that of Tang Movie and Television, which now has a market capitalization of 12.1 billion yuan. strong > the time is ripe to replicate the Disney model / strong > the market environment and the realization of their own business capabilities, especially profit commitments, are the key to the successful listing of Chinese films and TV shows. Cai Yinong is very confident. In her opinion, this is the right time. Tsai Yinong said that it is very dangerous for a film and television company to stick to the traditional profit model that relies on copyright revenue. "just because my show is selling well today doesn't mean my next show will have good revenue, and a lot of the numbers are deceptive. I don't think we were really ready before. But now we do need to prepare IPO, because, first of all, the pattern of the three giants of Internet BAT has basically been settled, which also means that powerful film and television companies or works basically rely on powerful Internet companies to expand, which will not only bring a variety of business opportunities, but also help a film and television company achieve more revenue channels or larger revenue scale. Including the implementation of the charging model can enable film and television companies to obtain copyright revenue in addition to advertising, which is equivalent to two-way charging, which will be realized in the near future, which is a major benefit to the film and television industry as a whole. Secondly, in terms of movies, three years ago, only a handful of films grossed 100 million yuan at the box office. Since "lost in Thailand" broke through 1 billion yuan at the box office, and this year, "Fast and Furious 7" can break 2 billion at the box office, so that film and television companies can see that they can also get good commercial returns and opportunities in the film and television B2C market, so that film and television companies have more room for imagination to achieve high income. " Cai Yinong said. in addition, it is particularly important for film and television companies to create their own IP (content intellectual property). Film and television companies should not ignore the problem that a content creation company must create its own IP. At present, film and television companies will not blindly buy IP to sell copyright. In the past, buying a copyright of 300000 can have good ratings and revenue, and the author will not care about the ownership of the development of derivative products related to the following content with you. Now it is different, the author is more aware of copyright, and there are too many norms on the use of copyright. In this case, if we only have a strong IP, we can still make money. But in the end, you have nothing but make wedding clothes for others, so in the content creation company, you have to create your own IP. With your own IP, you can do a lot of licensing, such as the Disney model and the Marvel model. " Tsai Yinong said, "Tang people are currently doing this kind of thing, such as authorizing IP to game companies. Recently, Tang Film and Television has worked with a film and television base to authorize the base to establish a special area of paradise belonging to Tang Film and Television, and Tang Film and Television will participate in the sharing of revenue. If you can achieve anti-licensing to other companies, for film and television companies, this will be a larger business outside the film and television content! " the reporter also learned that Chinese Film and Television are currently considering setting up their own game production companies, as well as cooperating with third-party companies to jointly develop IP authorization business. [original article, reprint please indicate the source of Wechat ID:D-entertainment]
Edit: yvonne