Disney: Sales rebound in the fourth quarter, annual sales fall 4%

On November 13, Disney Company announced its operating report for the fourth quarter of this fiscal year and the full year ended October 3, 2009.

According to the report, Disney company-wide sales in the fourth quarter increased from US$9.4 billion to US$9.8 billion, an increase of 4%; net profit increased from US$760 million to US$895 million, an increase of 18%. From the perspective of full-year operations, Disney's full-year sales fell by 4%, and its net profit fell by 20%, from US$4.4 billion to US$3.3 billion.

The main reason for the decline in Disney's full-year sales was the poor performance of the entertainment business sector, with sales falling by 16%, and full-year revenue falling by 84%. Robert Inger, President and CEO of Disney Company, said: Last year was a difficult year due to the global economic crisis. I am very happy to work with our company to find a way out of the recession." rdquo;

He also said: We focus on our long-term strategy, effectively control management costs, and continue to proactively invest to achieve future growth.& rdquo;