The new trend of 2015 domestic film slogan: Simple and rude Or makes the finishing touch

Like posters, a movie slogan is the "face" of a film. It is also an important means for the audience to understand the film. The style, characteristics and even level of a film can be found in its slogan.

Original title: 2015 domestic movie slogan new trend The marketing in one sentence is simple and crude Or

finishing touch The movie slogan, like posters, is the "face" of the film and is also an important means for the audience to understand the film. The style, characteristics and even level of a film can all be found in its slogan. In the muddy Chinese film market, the level of film slogan is also uneven. Most films use the painless "×× release" and "×× presentation"("The Return of the Great Sage""Giant Screen Presentation";"The Woman of the Dynasty";"Beautiful Release";"Demon Hunt""Global Demon Hunt"). However, more and more domestic films are beginning to pay attention to slogan, and many new attempts and success cases have also been presented this year.

·Comedy films that are heading for the box office: Simple and rude, with no bottom line

"Charlotte Worry": Haha, haha,

almost all domestic films that have hit the box office in recent years are comedies. Some people joke that the taste of China films is nothing more than haha, pa, pa. In order to emphasize the funny nature, this year's comedy slogan is simple and rude to the point where there is no bottom line."Charlotte Worry" uses "haha together", and "Never Thought" directly "hahahaha", just missing the sound effect of laughing.

Compared to "Lost in Hong Kong", the "hilarious return" is too common and difficult to impress people; so Gu Dezhao's "Good News of the Evil People" takes the lead, and the slogan "Hehehe with You" is the most popular piece on the Internet this year. Fei Yuqing's paragraph is so dirty that it is unforgettable. "Pancake Man" claims to "save unhappiness" but it is appropriate to the theme of the film.

"Villain Angel" features Deng Chao and Sun Li, a couple of neuroknives, and the slogan "Super Li Hi" plays a homophonic tone. In addition to explaining the starring role of the film, the film is also positioned as a "high film". Of course, whether it is high or low, you have your own judgment.

·Assisting marketing: Boy, who brings his own topics, plays with allusions and tricks,

Feng Xiaogang takes you to see people's hearts.

Nowadays, movies pay attention to marketing. If you want good marketing results, you have to create topics. So some movies have their own topics in slogan. For example, the slogan of Guan Hu's "Lao Pao 'er" is "seeing people's hearts". Previously, Feng Xiaogang complained that "Speed and Passion 7", which received 2 billion yuan box office box office, could see the pores but couldn't see people's hearts."What you showed me was a lively scene. I am not satisfied, what I saw was people's hearts." The bombardment of small steel cannons attracted heated discussions among netizens, and fans of "Suji" fought back sharply: Go to the autopsy room to see people's hearts! "Lao Pao 'er" is not afraid of a big deal but uses the entire stalk directly as a slogan. However, what is gratifying is that this time Feng Xiaogang played the Sixth Master really let the audience see the hot hearts of the people. And through "Lao Pao 'er", Xiao Gang Pao and the netizens who had a fight last time, they were able to communicate and reconcile to some extent, just like Liu Ye and Xiaofei in the film.

"Dragon Seeking Technique" slogans "" touching gold to celebrate the New Year ", and its publicity has repeatedly emphasized that it is an" authentic model of touching gold ". Only fans of the novel's original novel can smile with the word touching gold. And this slogan also secretly makes another fantasy film "Nine Floors of Demon Tower", which is also adapted from "Ghost Blows Out the Lamp" but has nothing to do with tomb raiding, lie silent. What a scheming Boy.

Of course, there are also people who ridicule Jia Fuzi for explaining himself. For example,"A Spoon", which was sent to the cold house because of a celebrity's drug abuse incident, lamented on the slogan that it was not easy to release "after going through thousands of times, and finally seeing the light." The sadness in it was beyond words. Unfortunately, it was finally released, but it couldn't withstand the snobbish market and turned into a few days tour of theaters.

"Everything Grows", which focuses on lust, not only plays with sexual hints on the poster, but the slogan is also a naked "work of tigers and wolves". It not only presupposes the "ferocity" of the film, but also reminds the audience that this is a film that uses the lower body to think.(Feng Tang's original work is salty enough). "A stallion for a night, a lifelong love" comes from "Have the guts to love me." This slogan has a strong sense of desire and teasing, but the movie was short of fire and the firewood failed to burn.

·The ravings of youth films: A middle-school girl looks up at the 45-degree sky

"Left Ear": Love is right, love is wrong is youth

. Since "To Youth", youth films have become a flood in recent years. When fighting, abortion, skipping classes, suicide, and going abroad have become the mainstream of youth films, they have really separated themselves from youth and become fantasy. The slogan of many youth films is also written like the QQ signature of a secondary school girl. For example,"Left Ear" said,"If you love right, it is love; if you love wrong, it is youth", and "Juvenile Class" said,"If you know astronomy and geography, you just don't understand puberty." This kind of slogan is very literary at first sound, but if you think about it, it is a logical word game.

Guo Jingming's "Tiny Times" is a masterpiece."Tiny Times 4" serves as the final chapter, with the slogan "I have spent ten years of my youth to make your last appointment"-the first three chapters are "Long live friendship, forever youth","Endless darkness, side by side with you" and "Growth without regrets, fighting for you". Maybe we should be lucky that after all, he didn't use the phrase "sorrow flows against the river."

"Youth and Dreams, Speed and Passion" in "Broken Wind","Remember the person in youth?" It is much simpler in comparison and has a higher fit with the film itself.

·Best slogan of the year Top 5: The magic stroke that brings the finishing touch.

Xiaobian believes that a truly good movie slogan should be the magic stroke that brings the finishing touch. It should be precise enough to refine the theme of the film. It must be clear at a glance and full of charm.

1. The best slogan of the year for "One Person Has No Same Kind" in "The Assassin Nie Yinnian

" will be awarded to "The Assassin Nie Yinnian". Hou Xiaoxian's "willful" blank space has created a great obstacle to viewing the movie and has also led to an insurmountable gap between film critics and the audience. But this slogan can be regarded as a pontoon bridge to bridge obstacles and chasm. Even if you know nothing about Hou Xiaoxian, even if you can't stand Shu Qi's zero-degree performance, even if you sleep in the theater and get up and mumble,"What the hell is this?" You can also feel the lonely heart of this woman in black from this sentence,"No one has one kind."

2. "The Old Man of the Mountains and Rivers""Everyone can only accompany you for a while"

Chief Jia's film semiotics are still smooth, but the lengthening of time and space makes the film's emotions and aftertaste longer. The theme of "The Old Man of Mountains and Rivers" is the changes of the times and the separation of people. The slogan of "Everyone can only accompany you for a while" seems appropriate and poetic.

3. There are two slogans in "The Sun Burning the Heart","The Sky is Watching"

and "The Sun Burning the Heart", which are "The big case of family annihilation has been buried for seven years, and the lawless people have gone bankrupt." And "the sky is watching". The former borrows the storytelling style from the film, while the latter has religious connotations and fatalism. Obviously the latter is more flavorful.

4. "Heart Maze""What can be buried is secrets, and what has nowhere to place is the thoughts." The

small-cost masterpiece "Heart Maze" can be regarded as the conscience and surprise of domestic films. The film's slogan,"What can be buried is secrets, and what has nowhere to be placed is thoughts" not only reveals the core of the story, but also conforms to the film's black suspense and slightly absurd atmosphere.

5. "Get out of here, Tumor King""Hurry up and get out of here"

and "Hurry up and get out of here" are the slogans of "Get out of here, Tumor King". After watching this copy after watching the movie, it seems lonely, sorry, and has some helplessness.

Of course, there are far more than these five worthy of praise in this year's domestic films."Save My Mr." There is hope when you live ";" The Taoist Goes Down the Mountain ";" Time kills "in" The Intruder "also fits the film and has the finishing touch. I hope that domestic films in 2016 will contribute more excellent works and wonderful slogans.

Editor: vian