The white paper of Tencent Entertainment shows the new trend of online drama blowout. Yi en big data supports the whole process.

in the past year, the total number of TV dramas broadcast has decreased, but the number of network broadcasts of 11 popular TV dramas has exceeded 10 billion yuan, 5.5 times higher than last year, the number of members of video websites has soared, and the trend of network diversion is obvious.

on December 28, the 2016 White Paper on Tencent Entertainment with the theme of "Unfinished Imagination, Big Entertainment +" was released in Beijing, taking an inventory of this year's entertainment industry from five dimensions: stars, movies, TV dramas, variety shows and music. Sun Zhonghuai, vice president of Tencent and CEO of Penguin Film and Television, and Ms. Wang Juan, editor-in-chief of Tencent Video and general manager of the film and television department, jointly opened the press conference. "as a faithful recorder of China's entertainment industry, we hope that the white paper can still provide you with some suggestions and thoughts this year," Sun said.

in the past year, the total number of TV dramas broadcast has decreased, but the number of 11 popular TV dramas has exceeded 10 billion yuan, 5.5 times more than last year. The number of members of video websites has increased sharply, and the trend of network diversion is obvious. In the field of variety arts, the number of stage ensemble and network ensemble has increased by a large margin, and the competition has become increasingly fierce. In terms of films, the total box office in mainland China exceeded that of last year, but the overall growth rate slowed down to the lowest level in a decade. Musically, represented by Li Yuchun and Jay Chou, sales of Chinese digital albums have reached a new level. Paid live concerts on video websites have also become a new trend.

strong > White Paper Stars / strong >

Wu Yifan won the Star of the year and lamented that it is not easy for stars

to see that 2016 is about to pass. What are your deep impressions on the entertainment industry this year? In the star-studded entertainment world, "Sweet Dog abuse" has become the number one key word in the entertainment industry this year.

this year, many male goddesses have been singled out in batches: Huo Jianhua, Lin Xinru, Feng Delun Shu Qi, Yuan Hong Zhang Xie Yi, Chen Xiao Chen Yanxi and a large number of stars CP have finally got married and spilled countless dog food. However, netizens have not been idle, worried about the unmarried single stars in the entertainment industry, and the number one "key care object" is Hu GE, who has been urged to marry face-to-face by an old woman at the Golden Eagle Festival. Hu GE seems to be unable to get rid of this "love" curse.

Tang Yan, who has just announced her relationship with Luo Jin, was also "urged to marry" for the second time at the press conference on the same day, which made wuli Sugar shy again and again, but only smiled and said that she still wanted to "make a good film and be a good actress" next year.

even married stars can't be out of sight of onlookers. Gao Guangmin, editor-in-chief of Tencent Entertainment Stars Group, said that female stars such as Xie Na, Liu Shishi, Gao Yuanyuan, Shu Qi and Zhou Xun, who are already wives, were regarded by netizens as key "birth" targets in the survey, and many onlookers called from the bottom of their hearts on social media: when will you have a little baby? BUT, the only thing that is not very sociable is that Wang Baoqiang's divorce has also become the most popular entertainment topic for everyone this year. Love the baby silently for a minute.

in addition to watching the stars sprinkle dog food after dinner, "who loves beans is the most popular" is also a big concern for fans. In the 2016 star online popularity ranking, veteran cadres took a collective holiday, while Wang Junkai, Yi Qianxi, Lu Han, Wu Yifan and Wang Yuan dominated the list. As the 2016 Olympic year coincides with the Olympic year, the entertainment popularity of sports stars is also on the rise. For example, Fu Yuanhui, who contributed to the flood and famine, and Sun Yang, the upright one, all joined Deep-Fried Chicken.

is it hot? who is the biggest winner of such a wonderful entertainment? The answer is Wu Yifan! This year, "Little Master" Wu Yifan won the award of "Star of the year" at the white paper launch of Tencent Entertainment in 2016 for his outstanding performance in film, variety show, music and so on. In his speech, the young man was also very modest, saying that he would redouble his efforts and never forget his original ideals and aspirations, so as to bring happiness to everyone.

at the same time, he also lamented that "it is not easy to be a star". "thanks to my team, it's really hard for you to be a star. It's not easy to be a star. Let's take our time and speak with our works." Liu Tao, vice president of Huayi Brothers Media Group, also agreed. "in fact, people only see the appearance of the stars, and their wisdom and efforts are beyond ordinary people."

strong > White Paper / strong > strong > mainland box office growth slows to the lowest in a decade / strong >

compared with the booming star industry, domestic films showed a slight decline in 2016. According to the white paper, in the 16 years to November 30, the mainland box office reached 41.414 billion yuan, an increase of 1.786 billion over the same period last year, and the box office for the whole year is expected to exceed 45 billion. However, the overall box office growth rate has slowed overall compared with previous years, with an increase of 2.1%, the lowest in a decade, and the mainland film market is coming to a sharp halt.

"in fact, we are all very anxious when we see this set of data." Zeng Jiandao, editor-in-chief of Tencent Entertainment, expressed the worries of many filmmakers: "throughout this year, except for the rapid growth at the box office in the first quarter, the performance at the later stage was weak, and the box office for at least six months was lower than that of last year." the rest of the season was mediocre. " According to the data, as of November 30, there were 444 new films released in domestic theaters, of which 281 single films grossed less than 10 million, accounting for 70 percent of the total for the whole year.

the slump at the box office has also had a huge impact on the film investment market, although the success of Mermaid at the beginning of the year showed the strength of capital, and the number of guaranteed distribution of films continued to increase for three years. but then the failure of the film Ip Man 3 shocked hundreds of billions of groups. A "tragic" figure is: in 2016, 70% of the cases of guaranteed failure.

"I think Chinese films have reached a stage of halftime," Zeng Jian said. At the 2016 Shanghai Film Festival, director Ang Lee said, "Young people should not be eager for quick success and quick profits. People have a long life. Take your time." now we are in this stage of 'take your time'. In recent years, Chinese films have been developing rapidly under the pressure of capital, and we really need to stop and reflect. In order to go further. "

but it is not without good news. Yu Dong, president of Boehner Pictures Group, revealed in his speech that 7000 new screens have been added to Chinese cinemas this year, with nearly 40, 000 screens nationwide. "now the number of big screens in China has exceeded that of North America, and it is expected to reach 60, 000 screens in the future." The white paper of Tencent Entertainment also shows that the number of moviegoers has also increased in proportion to the increase in the number of big screens. As of November 30, the total number of domestic moviegoers has reached 1.246 billion, while fourth-and fifth-tier cities have become new box office growth points.

Halftime can also be ready. I hope everyone still loves their rice bowls and wishes all friends to enjoy our big rice bowls. "

strong > White Paper TV series / strong >

Tang Yan crowned that she will adhere to the actor principle

"just now the movie talked about halftime, but we TV dramas just don't have time to rest this year!" As soon as he appeared on the stage, Song Shuang, editor-in-chief of Tencent Entertainment TV, laughed and joked. Indeed, 2016 is a fusion year for the domestic TV industry.

White Paper shows that in the past year, a total of 187 TV dramas were broadcast in prime time and weekly broadcast theaters of provincial satellite TV stations in China, 26 fewer than last year, of which 29 were rated above 1. Only the TV series Legend of Miyue has exceeded 2. Although there has been a decline in the total number of broadcasts and television ratings, there has been an unprecedented explosion in the online broadcast of popular TV dramas in 2016: 11 popular TV dramas have joined 10 billion clubs, 5.5 times that of last year, and Qingyunzhi won the championship with 25.6 billion views. And what is worthy of our attention is that in the TOP10 repertoire of TV ratings and network broadcast volume, there is only three overlap, so it can be said that the diversion between stations and networks is becoming more and more obvious.

online homemade dramas are even more advanced. According to the data, there were 184 online dramas online in 2016, and the production of self-made dramas made by video websites reached 79, of which 4 landed on first-line satellite TV. The maximum number of online dramas on a single platform reached the order of 10 billion, and the number of online dramas exceeded 2 billion reached 6. Up to now, the reserve of online self-made dramas in 2017 has reached 129, showing a blowout development.

the rapid development of the online drama industry has naturally attracted many gold medal teams of traditional TV dramas to join, making the homemade drama quality of video websites more and more excellent. The reverse output of boutique homemade dramas to TV stations by video websites has become one of the most prominent features of this year's TV drama industry.

according to the white paper, the number of weekly theaters broadcast by TV stations in 2016 was twice that of last year, among which, six heavyweight weekly TV dramas, including "Qingyun Zhi", "Kyushu Sky City", "if the Snail has Love" and "Ghost blowing the Light of the Ancient City" have all realized the broadcasting mode of "first net backstage". Video websites and satellite TV have found a new win-win point. In terms of the number of paid dramas on the website, the number of paid dramas has soared to 239 this year, nearly seven times that of last year.

Tencent Entertainment White Paper has also conducted a detailed survey on the hottest "IP" topic in the TV drama industry in the past two years. What is the attitude of netizens towards the adaptation of IP? What is the IP adaptation behavior that original fans hate most?

"the random adaptation of water injection will arouse the indignation of both people and gods!" Song Shuang said with a smile, the survey shows that for the majority of netizens, the most unbearable is the random modification of human settings, demolition of CP, plot water injection and other behaviors. Moreover, nearly 81% of the sample users believe that new faces in line with the original works are more appropriate than choosing popular idols, and the so-called "sky-high pay" is not as good as being used in production. "content is king, crack down on water injection, sell corruption rationally, and crack down on plastic surgery ghosts!" At the end of the speech, Song Shuang sent the "17-word motto" to amuse the whole audience.

Tang Yan, who won the "Outstanding Artist of the year" on that day, expounded her principles as an actress in her speech: "this is an era with a lot of information and a fast tempo, but as far as I am concerned, I still can't accept random and professional haste in my choices, so as an actor, I will stick to my own principles and do a good job in every play. Play every role and give it to everyone. "

with regard to the future development of the industry, Su Xiao, founder and president of Lemeng Pictures, also expressed his views: "it can be said that there has been a lot of chaos in the past year with stand-ins and ratings pollution. How can we sort it out?" I think domestic TV dramas are gradually developing from 'consumer goods' to 'luxury goods'. The so-called luxury goods is that the brand is king. "

strong > White Paper / strong >

Jia Nailiang Jia Nailiang jokes say that variety arts improve national happiness

"this is a jungle of ambition and opportunities arise frequently." Zhang Yueru, editor-in-chief of Tencent Entertainment Variety, summarizes the variety shows in 2016. According to the white paper, the number of TV variety shows and online variety shows is growing rapidly in 2016. As of November 30, satellite TV has broadcast a total of 144 variety shows on weekend evenings, an increase of 21% over the same period last year, and the number of language programs has doubled. In terms of popularity, 37 variety shows have an average audience rating of more than 1 million and 9 online broadcasts have exceeded 2 billion.

in terms of self-made variety shows on video websites, a total of 111 files have been launched this year, an increase of 15.6% over last year. Types also emerge one after another, live broadcast and idol nurturance programs have broken out. Among them, there are two network ensemble network play volume is more than 1 billion, 17 network play volume more than 500 million.

A bright network ensemble market has also attracted a large number of gold medal producers, such as "date Bar superstar", "Please refrigerator 2", "Dad where to go 4" and other high-quality network synthesis frequently, making the competition between video sites increasingly fierce. "now, the threshold for high-quality network ensemble playback has been raised to 600 million, double that of last year!"

the prosperity of variety market has also intensified the competition between net ensemble and stage ensemble. When talking about the interaction and cooperation between online variety shows and TV variety shows, Yi Hua, founder of Sun and Moon Xingguang Media, which has created popular variety shows such as "Happy Camp", "Super Girl" and "see where you go", expressed his own view, "I think net ensemble and Taiwan ensemble are actually symbiotic and co-prosperous, and a good entertainment content creator should adapt to the changes and needs of the times and do the most meaningful content. It also strengthens our determination to innovate and create more interesting entertainment content. "

A high-quality variety is naturally assisted by stars with a strong sense of variety. In the 2016 list of variety stars, Huang Zitao, Xie Na and Jia Nailiang all strongly attracted powder and made it into the top three. Xue Zhiqian and Da Zhangwei, known as "South Xue and North Zhang Zhang," refused to admit defeat, appearing on 36 + and 29 + variety shows respectively within a year, hitting the top three of "2016 Variety Stars' Annual performance", which can be called a proper entertainment model!

after fierce competition, Jia Nailiang finally won the title of "Outstanding Artist of the year in Variety" in Tencent Entertainment 2016 White Paper. In her speech, Sweet Xiner's father did not lose her humorous nature, and the scene said a joke: "the most important thing to do variety shows is to bring happiness to everyone. Happiness will produce a positive magnetic field, make people healthy and live a long life, make parents happy, make families harmonious, family and everything happy, and the national happiness index can rise." Only in this way can the people be rich and the country strong. " A veteran cadre spoke and amused the whole audience.

strong > White Paper Music articles paid live concerts become a new trend / strong >

Chen Li was named Music Artist of the year

Music. At the white paper press conference on the same day, Li Ling, editor-in-chief of Tencent Entertainment Music, said with a smile: "this year we have achieved a small goal." According to the white paper, in the past year, the sales of Chinese digital paid albums have reached a new level. In the case of QQ Music, as of November 30, 2016, QQ Music achieved 110 million sales of digital music, an increase of 144% over 2015. Among them, only Li Yuchun's "barbaric growth" (4EP) and Jay Chou's bedside Story have sold tens of millions of albums, and the popularity is leveraged!

Wu Yifan took the lead with "henceforth" and "JULY", including "A long Future" (Xue Zhiqian & Huang Ling), "you wait for me at the end" (Faye Wong) and "Give You My World" on the TOP10 list, accounting for half of the list, while the brainwashing song "PPAP" became the only divine song this year.

the mainland performance market is also gradually picking up. Statistics show that the number of concerts this year has increased by 36% compared with last year, to 1877, and the number of music festivals has doubled to 150. What is even more gratifying is that in addition to offline music festivals and concerts, there were more than 200 live online concerts in 2016. Paid concerts have become a new trend in the music market, and netizens are gradually forming the habit of watching. "it can be said that after many years of downturn, the music industry has finally taken a new step." Tencent Video LIVE MUSIC will also broadcast Faye Wong's "Magic Music" concert exclusively on December 31, according to Li Linghui.

in terms of the popularity of singers concerned by most music fans, TFBOYS, Lu Han, Wu Yifan, Zhang Yixing, Hua Chenyu and SNH48 are among the most popular idols, while nanny Jay Chou is the only one on the list of post-70s generation. "and we are very pleased that, in addition to popular idols, high-quality original musicians are also getting more and more attention." Li Linghui said.

in 2016, Park Shu, Li Zhi and Chen Ji ranked among the top three in the popularity of high-quality original musicians. As the winner of "Music Artist of the year", Chen Ji said modestly in her speech: "what I can do is to take seriously, do a good job in front of me, and race against myself."

finally, standing at the new starting point of the development of the domestic music industry, Zhang Peiren, founder of StreetVoice simple Life Festival, lamented: "the intermission of the music industry may have been 20 years, but music is a new season from now, the beginning of a new period, every musician is an independent musician, innovation is the innovation of this industry." Innovation can enable the industry to continue to develop more steadily. "

Edit: yvonne