[Watching Entertainment at the Two Sessions] Zhang Pimin: The core competitiveness of films is good works with box office impact

Faced with the explosive development of film box office in China, Zhang Pimin, member of the National Committee of the Chinese People's Political Consultative Conference and former deputy director of the State Administration of Press, Publication, Radio, Film and Television, said that the film's impressive performance today shows that it has been determined to follow the industrial road. At the same time, he believes that film creators should give full play to their imagination."Movies are originally a place for making dreams." Managers should also adopt a more inclusive attitude and give creators space for imagination.

Original title Zhang Pimin: The "peak" of movies does not only refer to the high box office

of movies in February, which exceeded the North American box office for the first time, ranking first in the world in the total monthly box office. Faced with the explosive development of film box office in China, Zhang Pimin, member of the National Committee of the Chinese People's Political Consultative Conference and former deputy director of the State Administration of Press, Publication, Radio, Film and Television, said that the film's impressive performance today shows that it has been determined to follow the industrial road. At the same time, he believes that film creators should give full play to their imagination."Movies are originally a place for making dreams." Managers should also adopt a more inclusive attitude and give creators space for imagination.

Zhang Pimin, member of the National Committee of the Chinese People's Political Consultative Conference and former deputy director of the State Administration of Press, Publication, Radio, Film and Television,

has a core competitiveness of good works with box office influence

. Reporter: In 2015, the box office of China's movies reached 44 billion yuan, a year-on-year increase of 48.7%. What do you think is the reason for the explosive development of China's film market?

Zhang Pimin: The development of China's film market has made full use of the four words "reform and opening up." In the mid-1990s, China films reached a low point. By 2003, the national box office was only about 1 billion yuan. These years have been a long and difficult journey for China films, but the direction of film reform is very clear, firmly following the path of industrial development without torturing or detours; the reform ideas are also very clear, let go of all the powers that should be released, mobilize everyone's enthusiasm, lower the threshold for production, all cultural companies can make films, and all capital can enter the cultural industry. The box office of movies in China is expected to exceed 60 billion yuan this year, which is developing at a very fast pace.

Reporter: With the current box office results, if we talk about the problem of "plateau and lack peak", what do you think is the "peak" ratio of our film works?

Zhang Pimin: Several high-box office films such as "Mermaid" can already be said to be at their peak and have inspired the film industry. But I think we should be more open-minded and can't rush to say "peak" right now. There is a peak in the box office and market for China films, but the core competitiveness of films is good works with box office impact. So we can't simply say that (the current box office results) are the peak, we can use it as a gas station.

Reporter: The recent "Kung Fu Panda 3" is a successful co-production. We used to talk about introducing films. Now, has co-production become a new trend?

Zhang Pimin: The temptation of China's film market is too great now. American producers attach great importance to this market and are giving it what it likes. Back then, they threatened us and we asked them to modify the film, but they wouldn't change it, not even touching a clip. Because he calculated, when he came to you (the film was introduced to China), the box office would be less than 100 million yuan, which was not worth it. Now we change whatever we want to change. This is the huge market that gives us the right to speak.

The imagination that the audience can understand is a successful

journalist: Does it also require the joint efforts of the internal and external environment to promote the production of a good movie?

Zhang Pimin: To improve the quality of a film, on the one hand, the creator himself has a sense of responsibility. On the other hand, the manager must have an inclusive mentality to make the film have strong creativity. The prerequisite is to maintain positive energy and adhere to core values. For example, in "Taking Tiger Mountain by Wisdom", tanks appeared in it, and some people said that it was just fabricated. Look at what American movies are compiled, why can't we have a little imagination?

Reporter: You mean that there should not be policies that restrict creators 'imagination too much?

Zhang Pimin: Let them have full imagination and give them such an environment to imagine. "Shan Hai Jing","Feng Shen Bang","Journey to the West", there have been so many works with rich imagination in our history, but today our imagination has weakened. (Imagination) is reasonable or not, as long as the audience can understand it, it is a successful work. Some people think that the main theme works have no audience. No,"Taking Tiger Mountain by Wisdom" won 800 million yuan at the box office. There are ways to shoot the main theme. Should we release the message that aslong as the work is positive, you can fully release your imagination, and audience reception means success.

Suggestion that laws should be introduced as soon as possible to regulate the film market.

Recently, individual films and some theaters have been exposed to false filming and box office water injection. In this regard, Zhang Pimin believes that the root cause of this kind of thing is profit-seeking. The market is not standardized, and profit-seeking people have loopholes to exploit, thus harming the entire industry and causing mistakes to official decision-making. Zhang Pimin said that an imperfect and irregular market will hinder industrial development. It is possible for the government to introduce some measures to stop it in a timely manner, but it will be offside if it is not supported by law. We must call for the introduction of the Film Law as soon as possible.

Editor: vian