Mao Yu of the State Administration of Radio, Film and Television: Feelings, innovation, and precision awareness are the foundation for the development of TV dramas

Original title Mao Yu: Since the beginning of this year, revolutionary historical themes and warm realism have shone brightly,

sponsored by Shandong Radio and Television Station and Qingdao City Culture, Radio, Television, Press and Publication Bureau, and hosted by Shandong Film and Television Media Group and Qingdao West Coast Development Group, the "Sixth Shandong Cultural Industry Expo Fair Film and Television Drama Industrialization Development Forum" was successfully held in Qingdao from September 6 to 8.

This Film and Television Drama Industrialization Development Forum is one of the eight forums of the "6th Shandong Cultural Industry Expo and Fair". It is also an important platform to give full play to the advantages of Shandong's cultural resources and showcase new achievements in the film and television industry. It provides a basis for promoting film and television cultural exchanges. The broad cooperation space is of great practical significance for promoting the comprehensive and healthy development of the film and television industry in the future.

Mao

Yu, Director of the Television Drama Department of the State Administration of Press, Publication, Radio, Film and Television, delivered a speech. He said that China's TV dramas have long maintained a stable output of about 15,000 episodes per year, with continuous enrichment of creative types, continuous updating of creative techniques, and continuous expansion of influence. According to statistics, the audience of TV dramas in China is about 1.28 billion, and the audience of online video and mobile video users reaches 909 million. Users on TV, PC and mobile phones account for more than 50%. The audience of TV dramas in composite channels reaches 1.1 billion. The market scale is huge, and TV dramas are still the largest among all program viewers. TV dramas have always been the most important demand for mass cultural consumption.

Mao Yu believes that China's TV dramas are currently in a critical period of shifting from quantitative growth to quality improvement. Under the deployment of the leadership of the Propaganda Department of the CPC Central Committee and the leadership of the State Administration of the Communist Party of China, the majority of TV drama workers have worked together to continuously introduce new products, continue to produce excellent works, and the influence of excellent works continues to increase. Since the beginning of this year, works on revolutionary historical themes such as "The 38th Parallel","Marshal Peng Dehuai","Begonia Still", and "Decryption" have shone on the screen, as well as "Ode to Joy" and "Good Sir","Little Farewell","Police Flower and Police Dog" and other dramas with warm and bright realistic themes that reflect contemporary life have been popular. Many of these works have the silent efforts of Shandong Radio and Television people and TV drama workers. The sense of emotion, innovation and precision contained in these excellent works are the foundation for the development of TV dramas and the soul of growth.

The summit forum is mainly divided into two parts: the film industrialization development forum and the TV drama industrialization development forum. Against the background of the development of the times, guests expressed their opinions from multiple perspectives such as professional division of labor and market operation, reviewed, sorted out, communicated, and collided. New ideas continued to emerge:

Rao Shuguang, Secretary-General of the China Film Association and President of the China Film and Television Critics Society, Hu Yaozhi, Dean of the Beijing Film Academy, Yin Hong, Executive Vice President of the School of Journalism and Communication, Tsinghua University, Zheng Jianfeng, Assistant to the President of Wanda Cultural Industry Group and Deputy General Manager of Wanda Film and Television, and film critic Li Xingwen jointly participated in the discussion of the Film Industrialization Development Forum with the theme of" Chinese Film Culture Construction: From Digital to Poetry". Everyone started from the aspects of cultural expression, cultural communication and cultural consumption patterns of China films, and deeply explored the extension and connotation of cultural construction in the film industry. Based on the current film cultural attributes achieved by China films, the guests put forward very constructive, realistic and feasible suggestions on how to improve the cultural value of domestic films.

The topic of the TV drama forum is the "Craftsman Spirit" of China TV dramas: Deepening Realism. Guests present included Yan Jiangang, Vice President and Secretary-General of the TV Drama Directors Working Committee of China Radio and Television Association, Yu Hong, Vice President of the School of Journalism and Communication at Peking University, Jin Liang, General Manager of Shandong Film and Television Media Group and Chairman of Shandong Film and Television Production Co., Ltd., Chairman of Vision Media and founder of TV series Eagle Eye Jiang Yunfeng. Starting from Lu Opera, everyone discussed topics such as "fast" and "slow" in TV series production,"more" and "less" in TV series production, and "big" and "small" in TV series projects, exploring at a deeper level The contemporary significance of "craftsman spirit" and exploring ways out for the development of "New Chinese Opera".

Editor: Nancy