Cultural Bureau issues first license for a wholly foreign-owned performance institution to enter the China market

Original title: Wholly-foreign-owned performance institutions open up to the China market

On May 8, the Beijing City Cultural Bureau issued the first wholly foreign-owned "Commercial Performance License", which was obtained by the wholly foreign-owned performance economic institution Dragon Legend (Beijing) International Art Co., Ltd., which means that the Beijing performance market has begun to open its doors to wholly foreign-owned performance institutions. On May 9, the reporter interviewed people in the performance industry about this matter. They believed that wholly foreign-owned performance institutions would enrich Beijing's performance market.

First "License" Issued

On the afternoon of May 8, the Beijing City Cultural Bureau held a licensing ceremony and career development symposium for the first wholly foreign-owned "Commercial Performance License". Deputy Director Guan Yu issued the "Commercial Performance License" to Dragon Legend (Beijing) International Art Co., Ltd. on behalf of the Beijing City Bureau of Culture. This means that Dragon Legend (Beijing) International Art Co., Ltd. has been allowed to carry out performance and brokerage business within Beijing City. It also means that substantial progress has been made in the pilot work of expanding the opening up of the city's cultural field service industry.

Dragon Legend (Beijing) International Art Co., Ltd. is a wholly-owned company of American Dragon Legend Entertainment Co., Ltd. and has been located in the Cultural Bonded Park of Tianzhu Comprehensive Bonded Zone.

Deputy Director Guan Yu said that the Cultural Bureau will effectively play its service function, provide policy, service and platform docking for the career development of Dragon Legend Beijing Company, and jointly make positive contributions to the development of Beijing's performing arts industry and the dissemination of national culture.

Reactions from all walks

of life Zhang Chunxiao, President of Yongle Performing Arts: They will not attack Chinese-funded companies

. Reporters interviewed Zhang Chunxiao, President of Yongle Performing Arts, on this matter yesterday. President Zhang believes that the entry of wholly foreign-owned companies into the China market can enrich the domestic performance market. "Wholly foreign-owned companies will bring excellent overseas projects directly, which will help enrich our market. At the same time, these foreign-funded companies also have the ability to bring out performance products of our national culture, because they are relatively familiar with foreign markets, which will play a very positive role in promoting our national culture."

The reporter heard some industry feedback immediately after the news was announced. For example, the business of Chinese companies that used to represent foreign singer concerts might be affected to a certain extent. In this regard, President Zhang expressed the opposite opinion: "Even if there are no wholly foreign-owned companies entering, the competition among our local companies is already fierce. Competition is not a bad thing. I don't think there is any need to worry about the business prospects of China companies at all, because big-name foreign artists will comprehensively consider a company's performance operation capabilities and execution capabilities. Depending on the time you spend in the local performance market, they will not choose you just because you are a foreign company. Foreign companies have established bases in a certain city, but they may not have such great execution power in the domestic performance market, so in the future, they also need to cooperate with local companies in China."

Zhang Haijun, President of the Performance Industry Association: They will have plans to perform in place next year

Zhang Haijun, President of the Beijing Performance Industry Association, said that the owner of the company Legend of the Dragon used to be responsible for performing arts work at Disney. If they can come in, they can bring a new look to the performing arts market in Beijing. "As far as I know, they will develop a residency performance plan next year. This project will promote the promotion of performing arts projects in Beijing and even across the country. This move will also trigger many foreign-funded companies to come to Beijing or other cities across the country to set up performing arts companies. In addition, the owner of this company is Chinese, which also has great convenience for China culture to go global. After all, they have been abroad for so many years and are engaged in this industry. This will create more opportunities for cultural exchanges with foreign countries."

President Zhang also said that in the future, as the second, third or more foreign-funded companies come in, Chinese-funded performing arts companies will be required to continue to grow and develop, improve their awareness of market competition and the quality of performances.

Man Ding, General Manager of the Middle Theater: They have limited understanding of the domestic model

. Yesterday, the reporter also interviewed Man Ding, general manager of the Middle Theater, who operates multiple Sino-foreign cooperation projects. He believes that the first market for wholly foreign-owned companies should be musicals and large-scale performances. "From a practical perspective, it is feasible for foreign capital to enter China's performance market, but foreign performers directly enter China's performance market. They may not have enough understanding of China's domestic performance operation model."

Editor: Nancy