PPTV Juli Sports won exclusive copyright for all 2017 Super League new media games

On March 3, Suning's PPTV Juli Sports officially announced that it had won the exclusive copyright for all games of the 2017 China Ping An China Football Association Super League New Media. All 240 games of the Super League in the new season will be broadcast live in high definition on the three terminals of PPTV Sports (PC+ Mobile +OTT).

Original title: LeEco loses another city! PPTV Juli Sports wins exclusive rights to 2017 Super League New Media.

On March 3, Suning's PPTV Juli Sports officially announced that it has won exclusive rights to all new media games in the 2017 China Ping An China Football Association Super League. All 240 games of the Super League in the new season will be broadcast live in high definition on the three terminals of PPTV Sports (PC+ Mobile +OTT).

The announcement of this news also means that LeTV, the previous exclusive partner of Super League new media, has completely lost the rights to Super League live broadcast. In 2015, Sports Olympic Power obtained the rights to produce, package and transmit signals and video copyright sales for all competitions in the 2016-2020 Chinese Super League season for RMB 8 billion. According to the agreement, the Sports Olympics will pay 1 billion yuan each year to China Super League Company in the first two years, and in the next three years, it will be paid in increments of 1.5 billion yuan, 2 billion yuan, and 2.5 billion yuan.

In February 2016, LeSports announced that it had received US$1 billion in Series B financing, and immediately announced that it would sign exclusive broadcasting rights for the Chinese Super League for the next two years from Sports Olympic Power, worth 2.7 billion yuan.

Reselling exclusive sales to LeSports for two years also means that Sports Power has recouped the costs of the previous two years. However, for LeTV, in addition to attracting outside attention, its actual commercial value remains to be considered. Since many local stations can still broadcast the Super League, the commercial value of LeSports 'exclusive broadcasting rights has been weakened. Big sports business has reported that in the fee-paying membership area that LeSports values most, the membership conversion rate brought by the Super League event is not ideal. It is even worse than other leading products under LeSports, and is not as good as that of Premier League events. One tenth. At the end of last year, Lei Zhenjian once said that in 2017, we cannot irrationally invest in some extremely high premium products or content. Copyright prices will be based on the business model, and the core thing still depends on its "profit and loss".

Of course, giving up the Super League is largely the reason why LeSports 'capital chain is tight. Earlier this week, LeSports also lost another important event IP due to failure to make the corresponding payment. On February 28, LeSports said it had received a notice from the AFC that the copyright cooperation previously signed between the two parties on the AFC Champions League, the quarter-finals and other events was terminated. This year, everyone will not see live broadcasts of related games on LeSports 'platform.

LeEco's 2017 resource promotion meeting held on November 9, 2016 positioned the Chinese Super League, AFC Champions League, Top 12, Premier League, and CBA as the company's five core IPs. Although LeEco Sports had announced that as of April 2016, it has The rights to broadcast more than 310 sports events, 72% of which are exclusive rights. Sports cover 22 major sports including football, basketball, tennis, racing, golf, e-sports, cycling, extreme, fighting, and running. However, nowadays, almost the core IP of LeSports has been lost, and copyright content has always been LeSports. The commercial foundation. LeSports's previously planned business model has become increasingly difficult today.

As for LeEco's colleagues who lost the rights to the AFC Champions League, the AFC officially announced that Sports Sports Power will take over the offer to obtain all-media copyright and signal production rights for all AFC's events in the mainland of China, including the World Cup Asian qualifying finals, Asian Cup and AFC Champions League and other events, from 2017 to 2020. However, the subsequent specific broadcast was on Suning's PPTV Juli Sports.

This may be related to equity transactions. According to media reports, the Chinese Cultural Industry Investment Fund has decided to transfer its shares in Tiao Power to Suning. After the transaction is completed, Suning will become the controlling party of Sports Olympic Power, and Chinese Culture will still hold part of the shares of Sports Olympic Power. However, so far, no party has officially announced it.

In addition to the AFC Champions League, Suning earlier purchased the exclusive media rights of the Premier League in the mainland of China for the first three seasons of the 2019-2020 season for a sky-high price of RMB 5 billion. Coupled with the fact that the Super League fell into the pocket of Juli Sports, Suning has mastered several core IPs in terms of event copyright. However, Juli Sports may still encounter the subsequent commercialization problems LeSports encounters.

Editor: Nancy