Heyi Pictures invests 100 million yuan to support film, television and music to lead audio-visual linkage

Recently, Heyi Group (Youku Tudou) teamed up with Infinite Star and musician Hu Haiquan to jointly launch the China Music Industry Development Fund. The fund's first project, the "Film and Television Music Support Fund", will jointly invest 100 million yuan in the next three years to participate in music creation such as interlude and theme songs for dozens of future film and television works developed, created and invested by Unity Film.

Recently, at the 3rd China Music Industry Conference, Zhu Huilong, senior vice president of Heyi Group (Youku Tudou) and CEO of Heyi Pictures, Tang Yueming, CEO of Infinite Star Music Group, and Hu Haiquan, a famous musician, jointly launched the China Music Industry Development Fund. The fund's first project is the "Film and Television Music Support Fund" jointly established by Heyi Pictures and Infinite Star. The fund will jointly invest 100 million yuan in the next three years to participate in the future, including the development, creation and investment of Heyi Pictures. Music creation such as interlude and theme songs for dozens of film and television works, 1-2 large-scale theme concerts for film and television music and plans for future music IP adaptations of films and television.

Zhu Huilong believes: "In recent years, as the film market has become more comprehensive and users have become younger, the role of music in movies has become increasingly important. This time, we have reached a strategic cooperation with Infinite Star. Heyi Pictures hopes to encourage and help more original film and television music by opening a film and television music support fund, which will reduce the burden on film investors, and even carry out new models in the distribution of film music revenue. Exploration. In addition, from music creation to full participation in spreading popularity, Heyi Pictures will also make more cross-border attempts in the cultivation of music IP and the incubation of film and television. I believe this will be of great significance to the booming film industry."

At this conference, Heyi Pictures was also awarded the "2015 Music Industry Annual Contribution Award". As a direct participant and leader in new ways of combining film music and Internet film marketing, Heyi Pictures has repeatedly achieved good results in the development and marketing of film music.

In 2014, after the launch of the MV of the promotional song "Little Apple" for the movie "Old Boy Crossing the River" invested by Heyi Group, it was played 300 million times on Youku platform, and more than 1.62 million imitation videos were copied on the entire network, setting a new record for movie music. Not only did the movie finally earn 210 million yuan in box office, but "Little Apple" also became a popular IP. Since then, the film "Hurry That Year", which was co-produced by Heyi Pictures, has launched the MV of the theme song of the same name. Through marketing and promotion, the number of MV views on Youku Tudou platform has exceeded 50 million, and the number of related videos has exceeded 100 million. Nearly a hundred celebrities and well-known writers forwarded it, and the number of Weibo readings exceeded 2 billion, driving the film's influence to five times that of other films in the same period, helping the film easily win the box office championship in the first half of the 2014 New Year holiday. At present, the movie "Unexpectedly" produced by Heyi Pictures is currently being screened. The theme song "The King Called Me to Patrol the Mountain" was launched in advance, with 12 million views on Youku Tudou platform, driving more than 70,000 mountain patrol dance imitation videos. While helping the spread of the film, it also demonstrates the value and charm of music.

Editor: vian