Jizhong Culture has cancelled many competing companies on the New Third Board, and a large number of projects are about to be launched

On the evening of the 26th, Shanghai Jizhong Culture Development Co., Ltd.(hereinafter referred to as Jizhong Culture) applied to land on the New Third Board again. From the prospectus, we may be able to see its developments in recent years: establishing a company, landing on the New Third Board, and entering the Capital market.

After the new "Journey to the West", Zhang Jizhong didn't have any works in the past three years. Everything related to him was all kinds of entertainment news. People are curious, what has he done in the past three years?

Like Yang Mi and Yang Liping, Zhang Jizhong, a star who appears in the capital market as the absolute controlling shareholder of the company, is destined to become the focus of public concern, and star capitalization has also become a trend.

However, the financial data of Jizhong Culture, which is 80% owned by Zhang Jizhong and his wife, has performed "poorly" in recent years. It suffered losses for two consecutive years in 2013 and 2014, and its asset-liability ratio also exceeded 80%, which seems quite dangerous.

But this may not be the case. Jizhong Culture, which also operates film and television production, artist brokerage and investment, has filmed and reserved a large number of projects in the early stage. When it is listed, these dividends will be released one after another, and the company's financial data and financing capabilities will also "leap a thousand feet".

It is worth noting that Zhang Jizhong and his wife also cancelled many companies that had competition in the same industry in order to list Jizhong Culture. With such a "huge investment", it seems that Zhang Jizhong is really "desperate" this time.

With a high asset-liability ratio and successive years of losses, Jizhong Culture has worked hard to list the New Third Board "Enlarging"

Jizhong Culture was established in 2012. It is mainly engaged in the investment, production, distribution and derivative business of TV dramas. However, this part of the business has not been fully developed so far. At present, it mainly focuses on film and television service income, including the fact that during the company's filming film and television dramas in various places, local governments invite the company to produce local promotional films, such as "Xuanyuan Huangdi", and provide special effects production services for local promotional films.

At the beginning of its establishment, the company was jointly established by Zhang Jizhong and his wife Fan Xinman, accounting for 100% of the shares. With the arrival and departure of investors, at the time of the release of the prospectus, Zhang Jizhong held 45.85%, and Fan Xinman held 34.67%. The two jointly held more than 80%, becoming the actual controller of the company.

In the list of shareholders, we found that Ye Fangtang also briefly held shares. In September 2013, he held 5% of the shares at 60,000 yuan, and then transferred all of it to Jiaxing Jincheng for 150,000 yuan in July 2014, joining Nanpai Investment Management Co., Ltd., led by Nanpai Third Uncle, became the chief producer of the online drama "Tomb Robbing Notes".

According to Jizhong Culture's financial data, the company's operating income in 2013, 14 and the first seven months of this year was 2 million, 6 million and 15 million respectively, and its net profit was-1.8 million,-4.7 million and 2.1 million respectively.

Correspondingly, the company's asset-liability ratios are 96.50%, 80.62% and 80.29%, respectively, which means that the company is about to approach insolvency, which is a very dangerous thing for the company.

Judging from these data, Jizhong Culture does not seem to be a good company. Zhang Jizhong put so many resources into the company, which does not seem to allow the company to develop much. Compared with the same companies of Yang Mi and Yang Liping, the development is not satisfactory.

However, people familiar with the film and television industry all know the long payment cycle. In recent years, Jizhong Culture has used a large amount of funds to shoot and produce TV series "Heroes","Era of Burning Passion" and "Era of Heroes." Emperor Yan Huang ", and these TV dramas have not yet been released, and a large amount of funds have not yet been recovered.

At the same time, there are still a large number of TV dramas and movies in reserve that are about to be launched.

Jizhong Culture reserved a large amount of funds and planned projects to be recovered before listing, which is rare among companies that have already been listed. Even Jimei Pictures and Jintiandi, which are currently performing well in the New Third Board film and television stocks, do not have so many project reserves.

Entertainment Capital predicts that once Jizhong Culture is successfully listed, it will be popular among investors, and the company's financial data and financing capabilities are very eye-catching.

For the sake of Jizhong culture, Zhang Jizhong "put all his eggs in one basket"?

Zhang Jizhong and his wife originally owned two studios, Shanghai Jinshengshui and Shanghai Qishou Ke. Because their main business was in competition with Jizhong Culture, Zhang Jizhong and his wife finally cancelled the two companies and gradually shifted their focus to the new company.

Zhang Jizhong even signed a contract with Hunan Monkey King Film Co., Ltd. because he served as the general manager of Hunan Monkey King Film Co., Ltd. after the production of the "Monkey King" film is completed, Hunan Monkey King Film Co., Ltd. will no longer directly or indirectly engage in or participate in any business and activities that compete with Jizhong Culture. If the "Monkey King" film is not produced before December 31, 2018, Hunan Monkey King Film Co., Ltd. will cancel or reorganize the issue of competition in the industry.

For other shareholders of the company, such as Xiao Qi's original Shanghai Xiaoyao Studio, they were also cancelled due to competition in the industry.

These actions seem to show that Zhang Jizhong has "put everything in one basket" and written off many companies for the development of Jizhong culture.

However, it was found in the information inquiry system of the State Administration for Industry and Commerce that one of the investment entities behind the Hunan Monkey King, the Beijing Monkey King, was still a company registered and absolute controlling by Zhang Jizhong and his wife, and did not participate in the cancellation this time.

At the same time, Chinese World, where Zhang Jizhong invested in FireWire this year, did not mention in the report. The actual controller of the company, Zhang Jin, is his nephew and holds 38.02%, while Zhang Jizhong holds 1.22% of the company.

"Horizontal competition is still a relatively vague definition in law. Zhang Jizhong's shares in China World are less than 5% and do not constitute horizontal competition. However, it is difficult to define whether his nephew's company belongs to horizontal competition." Du Feng, director of an investment institution, explained to Xiaoyu.

Film and television, artist brokerage, Jizhong Culture also participated in the investment, Jizhong Culture

is mainly engaged in the investment, production, distribution and derivative business of film and television, and has successively produced the TV series "Heroic Era. Zhang Jizhong appeared as a producer in both dramas of Emperor Yan and Xing of the Swordsman.

As Zhang Jizhong, who is good at remaking and chivalrous dramas, he also wants to remake some "Jin Yong's classic dramas", such as the above-mentioned "Xing of the Swordsman" and the future "Book, Sword, Grace and Revenge".

In terms of film business, the company has invested in filming "God of War Chiyou" and "Frequency of Love". The company plans to start filming a large-scale costume drama and a modern drama every year in 2016. In addition to film and television dramas, Jizhong Culture is also developing artist management and actively cultivating artists.

At that time, Zhang Jizhong, like Yu Zheng today, used his series of TV dramas to make many actresses famous. Nowadays, Yang Mi, Liu Yifei, Liu Tao, Jiang Xin and others have all entered the public eye and become famous because of his Jin Yong dramas.

Today, Jizhong Culture has also signed contracts with many emerging artists, such as Li Jingyang who starred in "Never Looking Back", Cai Yida who starred in "The Legend of Chu and Han", and former CCTV host Wang Xinyao. They were all born around the 1990s."Little fresh meat".

In several film and television dramas invested by Jizhong Culture, the protagonists have used these young artists, possibly with the purpose of launching a new round of "star-making movement."

In addition, the two joint-stock subsidiaries of Jizhong Culture, Shenzhen Jizhong and Silicon Valley Jiaxia, were established to solve the company's filming funding problem. In particular, Shenzhen Jizhong was jointly established by an investment institution and Jizhong Culture. It invested in filming three TV series "The Journey of the Swordsman","The Era of Burning Passion", and "The Record of Book and Sword, Grace and Revenge", responsible for raising funds.

As of now, both companies have zero operating income.

Editor: yvonne