Huanxi Media re-signs directors Gu Changwei and Zhang Yibai as shareholders

after Wong Kar-wai and Peter Chan, two more heavyweights have been added to the list of shareholders of Joy Media. On December 7, Huanxi Media announced that it had obtained the rights to works related to Gu Changwei and Zhang Xiaoling (also known as Zhang Yibai) by placing new shares. However, the successive arrival of well-known filmmakers can not hide the poor performance of the media. So what on earth can star halo bring to the next development of Joy Media?

original title: can Joy Media reverse its performance through well-known filmmakers

following Wong Kar-wai and Peter Chan, two more heavyweights have been added to the list of shareholders of Happy Media. On December 7, Huanxi Media announced that it had obtained the rights to works related to Gu Changwei and Zhang Xiaoling (also known as Zhang Yibai) by placing new shares. However, the successive arrival of well-known filmmakers can not hide the poor performance of the media. So what on earth can star halo bring to the next development of Joy Media?

the announcement shows that this time, Xi Xi Media placed 75 million new shares and 140 million new shares to Gu Changwei and Zhang Xiaoling respectively, accounting for 2.71% and 5.06% of the enlarged shares respectively. Gu Changwei and Zhang Xiaoling both entered into agreements with Huanxi Media to provide certain services, investment and other rights related to film and online series production to Huaxi Media or its designated group members. In addition, Happy Media or its designated group members will contribute 40 million yuan and 100 million yuan respectively to develop Gu Changwei and Zhang Xiaoling's online film and television series and works.

the news of Gu Changwei and Zhang Xiaoling's joining has aroused widespread concern in the industry as soon as it is released, but these are only two of the many well-known filmmakers behind the happy media. Happy Media, formerly known as 21 Holdings, which is listed in Hong Kong, announced in May last year that investors such as Dong Ping, Xu Zheng and Ning Hao had bought shares. After the completion of the transaction, Dong Ping became the largest shareholder of 21 Holdings with a 24% stake. Ning Hao and Xu Zheng became the second largest shareholder, and 21 Holdings was renamed Happy Media. In June this year, Happy Media also signed agreements with several directors, including Peter Chan and Wong Kar-wai, to give priority to investment and distribution of each other's works in the form of shares, and signed cooperation agreements with filmmakers such as "Blind well" director Li Yang and "five Star Hotel" director Liu Xingang.

nowadays, Happy Media, which attracts all kinds of big-name filmmakers, is star-studded, but the company's performance is not so bright. According to Huanxi Media's 2015 annual report, the company's net profit during the reporting period was-92.796 million Hong Kong dollars, down 606 percent from the same period last year. According to the 2016 semi-annual report, the revenue realized by Huanxi Media was 10.641 million Hong Kong dollars, down 66.6 percent from the same period last year. At the same time, the net loss was 568 million Hong Kong dollars, an increase of 92.6 times, including a loss of 530 million Hong Kong dollars on film rights investment. As for the reasons for the losses in the first half of this year, Xi Media said that it was related to the non-cash expenses of HK $513 million for an one-time share-based payment by introducing Peter Chan and Wong Kar-wai during the reporting period.

film critic Zhou Yu said that these directors and actors who have reached in-depth cooperation with Happy Media at this stage have a high appeal in the market, and Happy Media, as investors, give priority to invest in their works. And with exclusive resources, there is no doubt that greater profit space can be obtained, "but what needs to be looked at objectively is that the overall film market has slowed down since the beginning of this year, and the investment risk has undoubtedly increased accordingly. Even if there is a star escort, it doesn't mean you can sit in a safe. "

Edit: yvette