SARFT: resolutely stop the adult tendency of children's programs

According to the website of the State Administration of Press, Publication, Radio, Film and Television, Tian Jin, deputy director of the State Administration of Press, Publication, Radio, Film and Television, recently emphasized that we must resolutely stop the commercialization, adultization, and over-entertainment tendencies of children's programs, standardize and govern program types such as children's utilitarian talent shows and children's reality shows, and strengthen the development guarantee of children's programs.

According to the website of the State Administration of Press, Publication, Radio, Film and Television, Tian Jin, deputy director of the State Administration of Press, Publication, Radio, Film and Television, recently emphasized that we must resolutely stop the commercialization, adultization, and over-entertainment tendencies of children's programs, standardize and govern program types such as children's utilitarian talent shows and children's reality shows, and strengthen the development guarantee of children's programs.

Recently, Tian Jin attended the National Symposium on Children's Radio and Television Program Work held in Tianjin. He pointed out that to run children's programs well, we must focus on the "four persistences": First, adhere to the correct orientation, embody the core socialist values into all aspects of creation, production and communication, and use strong belief power and lofty spiritual realm to serve children. Supplement the "calcium" of the spirit.

The second is to adhere to cultural inheritance, carry forward China's excellent traditional culture in conjunction with the times, display the ideological essence and moral essence of China's excellent traditional culture, and explore its intrinsic spiritual connection with modern civilization and its important guiding value for the growth of contemporary children.

The third is to insist on being close to children, to reality, and to life, select topics and materials from the actual learning and growth of minors, strengthen contact and cooperation with schools, parents and research institutions for minors, and vigorously improve the quality of children's programs.

The fourth is to adhere to strict management, resolutely stop the tendency of commercialization, adulthood, and excessive entertainment of children's programs, standardize and manage children's utilitarian talent shows, children's reality shows and other program types, and strengthen the development guarantee of children's programs.

Editor: Nancy