He went bankrupt and sold discs, but made movies but created a miracle of 3 billion yuan at the box office.

Having walked out of the mountains in northern Fujian, he has gone from an unknown audio-visual businessman who made his fortune in extremely literary independent films, then successful in extremely commercial thrillers, and then led to the "box office dark horse" and "Wolf Warrior". Lu Jianmin's film life is unique and full of ups and downs.

As of now, according to statistics from the Yien box office think tank, the box office of "Wolf Warrior" has successfully exceeded 3 billion yuan, and the box office reached 3.425 billion yuan on its 13th day of release. Behind the success is a low-key producer named Lu Jianmin, chairman of the Spring and Autumn Times Films., known as the "Godfather of China's independent films."

Lu Jianmin has become one of the very few producers in the film and television industry who has the ability to "turn stone into gold".

Lu Jianmin's representative film

,"The Truth about Somalia", released on March 9, 2012, set two "firsts". It is not only the world's first film filmed in Somalia, but also the first film in China that was filmed entirely abroad. Domestic battlefield documentary film.

In April 2015, Lu Jianmin and his Spring and Autumn Period came into everyone's attention because of the film "Wolf Warrior". However, before it was released, they were not favored by everyone. Some theater managers even said to producer Lu Jianmin,"It would be good if the box office exceeded 1 million." The final box office: 525 million.

In September 2016,"Journey to the West 3" once again impressed people in the film and television industry with Lu Jianmin, with box office: 361 million yuan.

In August 2017,"Wolf Warrior 2" once again set a new box office record for a domestic movie. Before its release, it seemed that not many people were willing to believe that "Wolf Warrior 2" would have its current box office explosive power. It was not impossible to "drive all the way" to 4 billion yuan.

The filmmaker who came out of the mountain city of northern Fujian has a more exciting life than movies!

The suffering experiences of successful people are always accompanied by inspiration. You may not be familiar with this filmmaker who has no film-related professional background and is very low-key. The reporter will next bring you to meet him...

Lu Jianmin was born in Pucheng County, Fujian Province. His father is an ordinary post office employee and his mother is a salesperson. Lu Jianmin is a person with literary and artistic feelings. In the 1980s, he graduated from high school but did not go to college. He found a job in the county because of his parents, but his thoughts were not on it and kept contributing to the county's literary journal "Pucheng Literature and Art".

Lu Jianmin claimed to be not a person who was very sensitive to "business", but following the business opportunities of the reform and opening up in the 1990s, he became one of the first public officials to "go into the sea". Opening an advertising agency, he quickly made his first bucket of gold. But the first bucket of money he earned was invested in real estate. A year later, due to the sudden tightening of policies, Lu Jianmin went bankrupt. He went from a big boss to zero assets overnight. This was the "second trough" in his life, and he lived by playing mahjong every day.

From a bankrupt Fuzhou real estate owner who made a comeback less than a year later, Lu Jianmin was a person who was good at seizing opportunities. In the late 1990s, although China's film industry was gradually sliding to the bottom, it was a good time for the domestic audio-visual market to be booming. Video tapes, VCDs, LD, and the newly born DVD have become household necessities all over all levels of urban and rural areas in China. Audio-visual copyright has become a new big business. And soon, CCTV Film Channel purchased Chinese and foreign films on a large scale,"as many as they could be sold to CCTV."

After so many years in the industry, he has experienced ups and downs and difficult stages, and has produced, produced and distributed more than 40 works.

Lu Jianmin and His Spring and Autumn Era

In 2002, Lu Jianmin established the Beijing Spring and Autumn Era Cultural Media Company. The company has invested in and produced more than 20 films and TV series such as "Dream Wall","Midnight Taxi","No. 32 in Area B","Midnight Weibo","Vendetta Hunter","The People We Are", and "Happiness Around Us"; Since 2007, Lu Jianmin has gradually focused his work on the distribution of small and medium-cost commercial films, and has successively released more than 20 films such as Li Yang's "Blind Well","Growing Up Adult","Wu Shan Yun","Fish and Elephant" and "Love in May".

The air combat movie "Sky Hunt" produced by Spring and Autumn Times Pictures and directed and starred by Li Chen will be released in major theaters across the country on September 30, 2017. Will it become the next "Wolf Warrior"?

In recent years, Spring and Autumn Times Films has been down-to-earth expanding its film and television landscape, insisting on making high-quality films with high box office and good reputation, and occupying an important advantage in the China film market. As Lu Jianmin proposed: "Not only must we make movies that can make money, we must also make films with quality and pursuit, and we are determined to become the maker of" legendary "films in China."

"Wolf Warrior" became famous in the World War I, and capital flocked

to it after "Wolf Warrior" became famous in the World War I, capital flocked to it, and one after another "throwing a ball" at the Spring and Autumn Period. As the main investor in "Wolf Warrior", his Spring and Autumn Period was valued at 1.08 billion yuan in 2015.

In September 2015, Fuchun Communications announced that it planned to acquire 80% of the equity in the Spring and Autumn Period for 864 million yuan. The two parties also signed a subscription agreement. Unexpectedly, the Spring and Autumn Period was later subject to malicious litigation, and the China Securities Regulatory Commission used this as an excuse to ultimately not approve the acquisition of Fuchun Communications.

In Lu Jianmin's eyes, capital is a double-edged sword, and he will not force it. In the Spring and Autumn Period, resources are abundant and funds are abundant. The most important thing is to strengthen our internal skills, do a good job in projects, and run the company well. As long as these are done in place, you will not be afraid that capital will not be interested in you.

Chen Hui and Lu Jianmin stick together to keep warm, with small costs and big returns

. In fact, there are three men behind the success of "Wolf Warrior": director and starring Wu Jing, producer Lu Jianmin (chairman of the Spring and Autumn Period) and publisher Chen Hui (Fujian Hengye Film Distribution Company President), and Lu Jianmin and Chen Hui are both from Fujian.

As Fujianese, Lu Jianmin and Chen Hui are both extremely fond of spicy food. In the summer of 2012, they often ate spicy crayfish on the streets of Guijie Street in Beijing. While chatting, the two fellow villagers had differences. Lu Jianmin said that he would film "Wolf Warrior" and "Looking for Luo Mai" recently, while Chen Hui said that he would film "Best Friend" and "Jingcheng No. 81":"Don't film" Wolf Warrior ", shoot these two with me, and you can make money." Lu Jianmin replied: "You can film Wolf Warrior with me." "Why do you fight and kill all day long when making movies?" Chen Hui asked, and Lu Jianmin also retorted: "What is a big man doing crying all the time?" In the end, the two of them "don't play, just take pictures of their own."

He went bankrupt and sold discs, but made movies but created a miracle of 3 billion yuan at the box office.| Fujian businessmen said

that Chen Hui, president of Hengye Film

, made mutual teasing when eating crayfish on Guijie Street, did not come true. Behind "Wolf Warrior" was another joint effort between Lu Jianmin and Chen Hui. Their careers all started in Fuzhou. Their similar backgrounds and origins, and close paths of prosperity allowed Chen Hui and Lu Jianmin to stick together to keep warm.

With a normal mind, he can live with the ups and downs of life calmly, and is willing to be an exception in the film and television industry. Today

, he has some new friends in his world: investors, financial reports, and more people who come to his door to seek cooperation with different ideas.

However, Lu Jianmin is unwilling to be that gambler. He still plays the role of an outlier in the film and television industry: in the current film and television market where everyone talks about IP, he has never bought an IP; he refuses to mix in the so-called circles and rarely attends film festivals and rarely attends private parties. He knew that he was not "cut out to be a boss" and was more suitable to be a pure producer, but he began to force himself to learn to read financial reports, learn to compete with the capital market, and learn to compromise at the age of 51.

Lu Jianmin said,"The threshold for making a movie is very low, as long as you have funds, it will be fine, but in the end, the winner will be the king. It takes a lot of heart to make the audience give you feedback."

As a person with no film-related professional background, Lu Jianmin grew into the backbone of China's "sixth-generation directors" with the unique intelligence and persistent film dreams of Fujianese. For this Fujian man behind "Wolf Warrior", we should be proud to see such a fine work of conscience.

Editor: Mary