DMG Yinji Media takes the lead in entering real-life entertainment "Transformers Rebirth on Earth"

On the afternoon of January 26, DMG Yinji Media Group held a press conference of DMG Yinji Media's "Ultimate Live Entertainment Experience" at the Shangri-La Hotel in Beijing, announcing that it will create DMG real-life entertainment on a global scale to bring the world's top all-round immersive entertainment experience to the audience. The first project will be themed with the world's top IP Transformers. At the press conference, the appearance of the entity Optimus Prime attracted cheers from everyone at the scene. Optimus Prime announced that it would recruit warriors in China and form a storm force to resist external threats. Nearly 200 media outlets and more than 100 guests from all walks of life witnessed the real-life entertainment of DMG's "Transformers Reborn on Earth". Wu Bing, Chairman of DMG Yinji Media, attended the press conference.

Optimus Prime debuts to recruit China warriors

It is understood that the "Transformers Reborn on Earth" live-action entertainment show combines people's favorite movie characters with live-action entertainment and will become another large-scale entertainment and interactive attraction in addition to Disneyland. At the press conference, Wu Bing appeared in heroic combat uniform and told the reason for this project on the spot. Wu Bing said that all beautiful stories start with dreams. One of my dreams is to experience the amazing scenes in movies. Not in movies, but in real life!

While the press conference was in progress, Wu Bing's speech was interrupted by an "unexpected situation." Kane City, where "Megatron" was imprisoned, sent an urgent notice stating that Megatron had escaped prison and was very likely to attack earth. The sudden unexpected situation made everyone on the scene feel overwhelmed. At this time,"Optimus Prime" came to Beijing alone and appeared at the press conference, which made everyone at the scene exclaim. Optimus Prime called on everyone to go to the battlefield to fight side by side, form a storm force, and work with him to find the "energy block" left behind in China, fight together for justice and freedom, and fight against the coming evil Megatron. Optimus Prime called on "those with courage, show your courage." A little girl bravely came to the stage to volunteer, and then a group of children responded to the call and joined in. Wu Bing is also duty-bound to join the ranks of saving the earth.

It is reported that DMG's first real-life entertainment project,"Transformers Rebirth on Earth", will open in China in mid-2017. Fans can truly experience the all-round sound and shadow of the movie, and experience the ultimate experience of patented high-tech technology and live visual and auditory. In addition, DMG real-life entertainment attractions will also be equipped with various entertainment surrounding shops, restaurants and other stores to meet the needs of fans. DMG spent 460 million yuan to create a 10-meter-high Optimus Prime reborn on earth. According to reports, the new "Transformers Live Entertainment Show" is jointly created by Hollywood, Broadway and international high-end professional scientific and technological professionals. The core team not only includes Hollywood producers of blockbusters "Iron Man 3" and "The Thief", but also producers of the record-breaking and blockbuster Broadway classics "Spider-Man-Ends Darkness","The Lion King", and "The Lord of the Rings". In addition, the world's top choreographers, scene designers, fashion designers, etc. have also joined. Many of them have participated in Disneyland, Cirque du Soleil, Universal Studios, the opening and closing ceremonies of the Olympic Games, etc.

In the interview, Wu Bing revealed that the project cost about 460 million yuan and said that Transformers is the world's largest IP and deserves the largest platform and largest venue. Audiences around the world will experience the exciting Transformers Show through this platform. DMG Live Entertainment truly integrates international top IP, the latest live theater technology and entertainment, cultural tourism, which is rare. It brings entertainment off the screen, allowing fans to interact with Transformers and other high-quality characters in the best way possible.

DMG will be responsible for the story creation of "Transformers Rebirth on Earth", and the 10-meter-high Optimus Prime and his brothers will all appear on the live-action entertainment show. The "Transformers Rebirth on Earth" live-action entertainment show features patented high-tech technology and uses the most advanced acoustic and optical technology to bring Optimus Prime, Bumblebee and other transformers that are tens of meters high can be truly transformed into cars. The real world allows fans to interact with their favorite characters in unbelievable ways.

DMG enters real-life entertainment to realize fans 'ultimate dreams

DMG is an international entertainment media group integrating brand communication and film and television entertainment. It owns film, media, television, music, Internet, creative management and various entertainment resources, integrating unique creativity and cultural heritage to create an innovative communication platform for the brand. As a mature film production company, DMG's entertainment business is committed to bringing the best movies, TV, music, licensing, merchandise, theaters, games and comics to a global audience, and has a highly professional production team in North America/Hollywood and Asia.

It is understood that DMG has financed, developed, produced, promoted and distributed international blockbusters "Iron Man 3","Ring Messenger", the science fiction giant "The Transcendence", and the extreme adventure action blockbuster "The Thief". In 2017, DMG will launch the 3D version of "Terminator 2" with Cameron.

In addition, DMG acquired American Warrior Entertainment. Warrior Entertainment is the world's third-largest superhero universe after Marvel and DC Comics. It has more than 2000 characters including Quantum Brothers, Blood Warrior, Night Shadow, and Pioneer Warrior. At the same time, DMG teamed up with top brand management company Authentic Brands Group, LLC (ABG) to create the cartoon character "Little Monroe".

According to reports, with the establishment of DMG's entertainment, culture and tourism department, DMG will develop, build and manage real-life entertainment attractions around the world. The "Transformers Rebirth on Earth" real-life entertainment show will be the first project. Landing in China, officially announcing DMG's entry into real-life entertainment. Wu Bing believes that DMG real-life entertainment will be an innovative move because it is fan-centered and helps fans fulfill their great movie dreams. At the same time, it said that DMG's cultural tourism real-life entertainment concept will completely change the way fans interact with their favorite Hollywood and China movie characters, and people's expectations for real-life entertainment will also change.

Editor: vian