Gold-medal producer joins "Electric Sound Now" to define electronic music communication standards

"Electronic Audio Instant"

gathers many domestic and foreign electronic audio celebrities to support it."Electronic Audio Instant", created by Tencent Video, will be launched in the fourth quarter. In recent years, electronic music culture has developed in full swing around the world, and China's music industry has gradually begun to "get electrocuted." Tencent Video takes the lead and will launch the original electronic music culture promotion program "Instant Electronic Music" in conjunction with Canxing Productions in the fourth quarter to promote the development of electronic music culture in the music field. The program invites Andong, a famous composer and cross-border music producer, to serve as the music director of the program. The strong professional music team will bring users a more professional audio-visual experience.

He served as the composer of the torch lighting and finale of the opening ceremony of the 2008 Beijing Olympic Games, the music director of "Good Songs of China" and "The Voice of China Dreams", and was also the initiator and founder of the "Digital Audio Competition" An Dong has been committed to research and international cooperation in the field of electronic music production, and has deeply engaged in academic research. He serves as an associate professor at the Shanghai Conservatory of Music and deputy director of the Department of Music Engineering. In "Electric Sound Now", he and outstanding behind-the-scenes celebrities at home and abroad, including Simon Napier-Bell, Quba, Sam harper, and John Harris, will jointly provide professional support to the players. How will this program, which aims to showcase the new level of electronic music in China and promote electronic music culture, present the professional level of domestic electronic music producers?

It is imperative for producers of "Electric Sound Now"

to establish a standard and model for online communication of Chinese electronic pop music

At present, China's electronic music is facing the dilemma of "many brands and difficult to make profits; many fans and difficult to sell artists." A few days ago, an article titled "China Electronic Music Manufacturers and Hard-to-Sell China Artists" was forwarded by many people in the electronic music industry. The article's description of the dilemma of China's electronic music industry aroused the resonance of many electronic musicians: "There are not many domestic electronic music manufacturers that focus on making electronic music labels, and the majority of independent labels are independent labels. Online fan traffic is the main focus, and only one or two artists export. Not bad.' Financing Difficulties 'also worked hard to persist, and the founder paid for it out of his own pocket." "Domestic labels have signed up some artists with very good online traffic, but they can't 'sell' them."

In such a market environment,"Electronic Audio Now" will use the form of Super Internet Integration, and be available in Tencent Video and TME.(Tencent Music Entertainment Group) On a top Internet platform like this, it creates an "Instant Electronic Music Download List" for outstanding domestic electronic musicians and electronic music labels, establishes China's first online communication standard and paid download model for Chinese electronic music, and uses creativity as the spiritual core and cultural direction to define the electronic music culture belonging to China and the youth culture of the new era.

From the rise of pop music in Hong Kong and Taiwan, to the popularity of R&B and China, to the rise of a minority of independent musicians in the mainland, this time,"Electric Sound Now" will be the China's own pop music culture. It is reported that after more than a year of research, the program group has reviewed many popular electronic music works and documents, and held symposiums of many experts at home and abroad. Based on the world's major electronic music lists, more than 70 categories of electronic music have been summarized. On this basis, the presentation of works in "Instant Electric Sound" is initially defined as a 3-5-minute live performance of electronic music, and based on this, a standard for online communication of Chinese electronic pop music is established.

"Electric Sound Now" producers

gather the "Music Dream Team" from the heavyweight behind-the-scenes music team to escort "Electric Sound Now"

In order to more fully present the unique charm of electronic music and ensure the musical quality of the program, this time, as the largest entertainment production company in China, Canxing Productions has unprecedentedly combined the best resources of "Good Songs of China" and "Good Voices of China" and invested them all in "Instant Electronic Sound."

An Dong has served as the music director of nine music programs including "Good Songs of China" and has also had in-depth cooperation with more than 18 top singers in the Chinese music scene such as Zhang Yixing, Hua Chenyu, Lin Junjie, Cai Jianya, and Lin Yilian. But in Andong's view,"Electric Sound Now" is still a "new starting point" that requires himself to challenge. For this show, he even asked himself to "return to 'zero'."

On the other hand, Li Weimin, the music director of Canxing's production of "The Voice of China," will also join "Electric Sound" to fully grasp the presentation of electronic sound culture in all aspects. As an artistic director, he will provide adequate advice and guidance from character positioning to stage visual presentation.

In addition, the "Electric Sound Now" music team can also be said to be an "all-star""musical dream team". Domestic front-line music producers Kong Xiaoyi, Zheng Wei, B6, Xue Qinzhi, etc. will all become the arranger producers of "Instant Electric Sound", providing assistance to the contestants in arranging and producing from a professional and detailed level. Zhou Tianchhe, a well-known domestic mixer in the industry, will be responsible for the mixing production of "Instant Electric Sound" with Sam harper from the UK, who has collaborated with many internationally renowned artists including One Republic, Frank Ocean, The XX, Clean Bandit, Sampha and Will.I.Am. Legendary Simon Napier-Bell will serve as the music consultant and A&R of "Electric Sound Now" to fully grasp the overall program's planning and positioning.

In the 1980s, Simon brought Wham Band to China, opening the door to Western pop music in China and influencing a large number of China pop musicians to appreciate the charm of Western pop music and embark on the path of music. He is also the manager of many well-known artists and bands, including The Yardbirds, Marc Bolan, Japan, Boney M, Sinitta and Wham! Wait. Quba, a former music producer for Freia and Ladygaga, will serve as the orchestration director. The producer who excels in Urban style is known by his stage name Quba and is good at producing Funk, Minimal and Electro. His masterpieces include "My Friend","Keep Rocking","Good Bye & Good Luck", etc.

The famous electronic music pop singer Freia will serve as the vocal director of the show. She was appreciated and signed by senior musician Fabrice Nataf, the owner of the independent publishing company Morgan music Publishing in Paris. She became a member of the Universal Music Group and has topped the popular music charts with international influence many times. It is reported that Tomorrowland will send a strong production team and consulting team to participate in the operations behind the entire project. More industry gods at home and abroad are gradually gathering in Shanghai and making their appearances in "Electric Sound Now". Solid behind-the-scenes production power will become an important endorsement for "Electronic Sound Now" to establish an online communication standard for Chinese electronic pop music.

Tencent Video opens a new layout "Instant Audio" leads a new trend in youth culture

In fact, the rapid expansion of the market base, the large number of electronic music enthusiasts, and the urgent need for recognition of China electronic music have already generated industry demands for the further promotion of China electronic music culture. In this context, Tencent Video not only broadcasts live broadcasts on many internationally renowned electronic music festivals around the world, but also achieves outstanding results in the field of trendy music with rich copyright content and excellent music experience.

This time, Tencent Video teamed up with Canxing Productions to launch the original electronic music culture promotion program "Instant Electronic Music", which is a strategic judgment based on the understanding of electronic music culture and user needs. Electronic music culture is all-encompassing and leads the youth culture of every era. From technology to the future, from trends to art, electronic music has always led the hearts of young people in every era with the power of "music".

Earlier, Tencent Video announced that it had launched a two-year exclusive copyright cooperation with Tomorrowland, the top brand of the international electronic music festival, which attracted attention from inside and outside the industry. In July this year, Tencent Video exclusively broadcast the Tomorrowland performance site, participating in this "Hi the Universe" electronic music feast with thousands of viewers. The live broadcast not only attracted the majority of domestic electronic music enthusiasts, but also made more people feel the positive charm of Chaoyin culture. Tencent Video will further build the first video platform for trendy music for young people."Instant Audio" is Tencent Video's blockbuster variety show this year.

It is reported that the official recruitment of contestants for "Electronic Music Now" is about to start. Players on the show will have the opportunity to go directly to Tomorrowland, the "holy land" of electronic music lovers, so that the world can hear the voices of China electronic musicians. This also fully reflects Tomorrowland's affirmation of the professional production level of Tencent's video "Instant Audio". We hope that every young person who loves electronic music, is positive and creative will participate in this annual event of China's electronic music, so that the world can feel the unique cultural charm of China's electronic music.