Fast man is restricted by SARFT for marketing or attempted advertising placement

the State Administration of Radio, Film and Television has issued a ldquo; birth permit to Hunan Satellite TV 2010 rdquo;, rdquo; & Happy Boys & rdquo;, has obtained an early approval to give Hunan Satellite TV more time to prepare. However, the acquisition of ldquo; birth permit & rdquo; is also accompanied by a series of restrictions, which include a series of management measures and rules issued by the General Administration in 2007, as well as a special provision for Hunan Satellite TV & ldquo; & rdquo;. Hunan Satellite TV is also trying to find another way to innovate in advertising marketing.

strong > General Administration restrictions: general rules are combined with specific restrictions / strong >

the most basic restrictions are a series of specific management measures and rules issued by the State Administration of Radio, Film and Television in 2007, that is, ldquo; universal rules & rdquo;, for all talent shows include: no broadcasting between 19:30 and 22:30; no off-site voting, such as mobile voting or online voting; the broadcasting time of the event does not exceed 2 months; and the broadcasting time of no more than 10 shows, and the broadcasting time of each show does not exceed 90 minutes. Among them, the last game of the final can be broadcast live and delayed for at least one minute to ensure that there are no problems. Activities in the sub-competition area shall not be broadcast on satellite channels on provincial and vice-provincial television stations.

in addition, for the draft of Hunan Satellite TV, the General Administration also put forward the ldquo; three noes & rdquo; requirements: judges should not give gifts, contestants should not cry bitterly and fans should not scream too much. According to people familiar with the matter, the ban on 2010 & ldquo; Fast Man & rdquo;, even refines the dress and style requirements for talent show hosts, and stipulates that the private lives of guests and contestants are not allowed to be revealed in talent shows. The requirements of the General Administration of judges are also more detailed. In addition, ldquo; downloading contestants' entry songs-rdquo;, which can bring huge profits to Hunan Satellite TV in previous years, is likely to be cancelled this year.

strong > Marketing Innovation: auction advertisements and do not rule out placement / strong >

despite all kinds of restrictions, there is no doubt that & ldquo; Fast Man & rdquo; will certainly bring huge profits to Hunan Satellite TV, and it is still popular in the eyes of advertisers. Li Hao, deputy editor-in-chief and spokesman for Hunan Satellite TV, said that in terms of advertising marketing, Hunan Satellite TV will make an innovation from letting advertising sales talk to auctions, so as to determine the ownership of advertising spaces such as titles and interruptions. He also revealed that under the premise of not affecting the content of the program, the use of advertising placement form can not be ruled out.

it is reported that in terms of district selection, the four municipalities directly under the Central Government of Beijing, Shanghai, Tianjin and Chongqing will increase their weight, Li Hao said & ldquo; hopes to strengthen its investment in these four cities and collide with local talent shows, which I don't think is a problem. & rdquo; Hunan Satellite TV executives have held a meeting to discuss this year's process, competition system and other issues. According to the current arrangement, the audition is initially scheduled for April, and the final is still locked in the summer vacation. The specific implementation team is Hong Tao, who has conducted the "dance miracle" and "challenge the microphone" team.