LeEco's multi-department executives have made a major adjustment and will continue to invest in VR in the next two years

Just after the New Year, LeEco executives ushered in a wave of large-scale adjustments. On February 25, LeEco issued an internal letter announcing the latest executive appointments. Considering that LeEco has experienced a major transformation period from inside to outside since Jia Yueting's return, this redistribution of power at the top deserves industry attention.

Zhang Zhao added a new identity-Zhang Zhao, president of LeTV's Film and Television Internet Business Group

, once told the media that LeTV Pictures 'valuation is not that important. Now, after being merged into LeTV, the valuation shares the same fate as LeTV's share price. In this redistribution of power in the group, is Zhang Zhao a big winner?

Since Jia Yueting returned from overseas in 2015 and promised that LeTV Pictures would merge into LeTV, it has been rumored in the industry that Zhang Zhao is expected to take charge of the entire LeTV and become the general person in charge of LeTV's audio-visual business. However, the description of his responsibilities in this internal letter shows that he only added a few new positions such as "President of the Film and Television Internet Business Group" and responsible for paid membership business.

Zhang Zhao, President of LeEco's Film and Television Internet Business Group

, LeEco Pictures has released 34 films including the "Tiny Times" series, the "Death Squad" series and the "Bear Infested" series in the five years since its establishment, and signed directors such as Zhang Yimou, Lu Chuan, Xu Ke, and Mingkov, and won a box office score of 6 billion yuan. In 2014, its market share once caught up with Light and Bona, becoming the third place for domestic private film companies. The amazing box office results during the Spring Festival in 2016 and LeTV Pictures '2016 film list that placed great emphasis on IP may have a positive impact on LeTV Pictures' valuation.

However, LeTV Pictures has not announced its 2015 box office results. Various signs indicate that LeTV Pictures faces many external challenges such as distribution and box office. Rather than fighting alone, integrating it into LeTV is obviously a better choice.

Gao Fei: Returning to LeTV Video

About a year after being transferred to senior vice president of LeTV Holdings and chairman of LeTV Sports, Gao Fei (Sina Department) returned to LeTV to take charge of LeTV Video. In the past year, Gao Fei's emphasis on content has continued to the field of sports. Gao Fei's love for Lei Zhenjian has become an unavoidable star executive in the sports world. LeSports's competition for content, teams and offline venues has attracted media and peers. Look.

LeTV Video President Gao Fei

LeTV's internal letter did not clearly distinguish between Zhang Zhao and Gao Fei's positions, nor did it hand over all film and television and Internet video businesses to Zhang Zhao as speculated by the outside world. LeTV Video is still under the responsibility of Gao Fei, who joined LeTV earlier and is familiar with LeTV's video content operation. Both of them reported to Jia Yueting, which to some extent shows the division of labor between the two, and this move somewhat checks and balances each other.

Zhang Minhui: Going overseas

After leading Jicui Media members to join LeTV as a whole, Zhang Minhui (Sohu Department) became the CMO (Chief Marketing Officer) of LeTV and once worked in the same room with Gao Fei. Throughout 2015, Zhang Minhui even became the main executive supporting LeTV (today LeTV Video).

Zhang Minhui, President of the Ecological Marketing and Customer Operations Center,

was appointed as President of the Ecological Marketing and Customer Operations Center, responsible for controlling the overall global ecological marketing and customer operations strategy. This put Mo Cuitian, former executive presidents of Meizu and LeTV Asia Pacific (at the end of 2014, was still President of LeTV's International Business Unit) in a slightly delicate situation. In fact, the main highlight of LeTV's overseas business under the leadership of Mo Cuitian is mainly the sales volume of Super TVs in Hong Kong.

Mo Cuitian and Liang Jun, Executive President of LeEco Asia Pacific

: In terms of hot businesses,

Liang Jun, President of Global Manufacturing, Research and Supply of Smart Terminals

, revealed that Liang Jun is appointed as "President of Global Manufacturing, Research and Supply of Smart Terminals." It is worth noting that the internal letter also clearly included VR business in Liang Jun's scope of responsibility. This means that LeTV may continue to invest in the VR field in the next two years.

The following is the full text of the internal letter: The

personnel appointment of LeEco's first-level organization informs

all colleagues:

In order to further consolidate the seven ecological closed loops and promote the globalization strategy, the following executive appointments were made after the company's approval and decision:

Zhang Zhao was appointed as the president of the Film and Television Internet Business Group, responsible for the overall strategic planning/implementation of the Film and Television Internet Business Group, achievement of business indicators, and management of personnel and organizations, etc., and reported to Jia Yueting, global CEO of LeEco. The Film and Television Internet Business Group will be committed to the development of LeEco's O2O content paid distribution business (including online paid film and television membership business) and the self-production and distribution business of film and television content, developing online and offline paid film and television members and obtaining corresponding payment and content distribution revenue. The original CEO position of Le Pictures remains unchanged.

Gao Fei serves as President of LeEco Video and is responsible for the overall strategic planning/implementation of LeEco's video business, achievement of business indicators, and management of personnel and organizations, and reports to Jia Yueting, global CEO of LeEco. LeEco's video business (LeEco's video application business in the original Internet application business group) will rely on the R & D of LeEco's video full-terminal products by purchasing and operating legitimate film and television variety entertainment copyrights, self-made distribution and operation of online variety shows, and the carrying of vertical business content such as sports music, etc., to promote the growth of LeEco's user scale in all terminals, operate and realize diversified income such as advertising.

Liang Jun serves as President of Global Production, Research and Supply of Smart Terminals. He is responsible for product development and overall strategic planning/implementation of global smart terminals and supply chain. He is responsible for the achievement of overall business indicators for smart terminals in 2016, as well as the management of personnel and organizations, and reports to Le Ecology Global CEO Jia Yueting. Smart Terminal Global Manufacturing and Research will be committed to the research and development of various smart terminal products including global TVs, mobile phones, automotive Internet smart terminals, VR and other accessories, and build and operate a global supply chain system to ensure efficient supply. The position of the former president of LeEco Zhixin remains unchanged.

Feng Xing serves as President of the Operator Division, responsible for the overall strategic planning/implementation of the Operator Division, achievement of business indicators, and management of personnel and organizations, and reports to Jia Yueting, global CEO of Le Ecology. The Operator Division will serve as a first-level organization of the LeEco ecosystem and undertake comprehensive docking and all-round cooperation between the LeEco ecosystem and the operator ecosystem. The former position of president of LeEco Mobile remains unchanged.

Zhang Minhui serves as President of the Ecological Marketing and Customer Operations Center, responsible for the overall strategic planning/implementation of global ecological marketing and customer operations, achievement of business indicators, and management of personnel and organizations, and reports to Jia Yueting, global CEO of Le Ecology. The Ecological Marketing and Customer Operations Center undertakes the external advertising marketing, sales and customer operation functions of LeEco's entire ecosystem resources, and supports the advertising marketing and operations of various business lines within the LeEco Ecosystem on the entire ecosystem platform.

Tan Shu serves as senior vice president of the Ecological Marketing and Customer Operation Center, responsible for achieving the sales results of the Ecological Marketing Center and reporting to Zhang Minhui, President of the Ecological Marketing and Customer Operation Center.

Zhang Zhiwei serves as the president of the Ecological O2O Sales Platform, responsible for the overall strategic planning/implementation of the O2O business, the achievement of business indicators, and the management of personnel and organizations, and reports to Jia Yueting, global CEO of Le Ecology. The ecological O2O sales platform will serve as a LeEco first-level platform-based business organization and undertake the comprehensive planning and management functions of the O2O sales platform strategy. It will include LeEco Mall, LePar, third-party online flagship stores, offline LeEco flagship stores, etc. Sales system, as well as a full-ecological customer service and after-sales service system.

Zhao Yicheng serves as senior vice president of Eco-O2O sales platform, responsible for the achievement of various business indicators for LeEco Mall in China and reports to Zhang Zhiwei, President of Eco-O2O.

Zhou Hang serves as CEO of EDF, and is fully responsible for the overall strategic planning/implementation of EDF, achievement of business indicators, and management of personnel and organizations. As a core component of LeEco's automotive ecosystem, Yidao will lead the socialization and shared development of the automotive ecosystem and strive to create a new user platform based on shared services for the LeEco Ecosystem and LeEco's automotive ecosystem.

Peng Gang serves as President of Easy Access Vehicles, responsible for the large market, sales, traffic operations, user and user-side operations of Easy Access Vehicles, LeEco's ecological collaboration, strategic planning/implementation and execution of ecological innovation business, achievement of business indicators, personnel and organization construction and management.

Sun Ke serves as vice president of investment and financing of EDF, responsible for the investment and financing of EDF, and reports to Zheng Xiaoming, senior vice president of LeTV Global Capital, and Zhou Hang, CEO of EDF.

The above appointments will take effect from now on, and relevant departments are requested to actively cooperate and collaborate efficiently.

LeTV Holdings Human Resources Department

February 25, 2016

This article was compiled and published by Yien. com based on reports and public information from Huxia.com

Editor: vian