Wang Zhonglei ChinaJoy talks: Huayi Brothers lead the era of IP symbiosis

Huayi Brothers is currently the comprehensive entertainment group with the most complete industrial chain, the clearest ecological logic, and the highest degree of IP transformation completion in China.

On July 27, Mr. Wang Zhonglei, founder, vice chairman and CEO of Huayi Brothers Media Co., Ltd., attended ChinaJoy and delivered a speech. He shared with the guests the comprehensive layout and future development of Huayi Brothers 'entertainment ecosystem, and elaborated on the entertainment industry's role in IP symbiosis. The way to integration in the era.

This is Wang Zhonglei's first appearance on ChinaJoy as CEO of Huayi Brothers. In his speech, Wang Zhonglei pointed out clearly at the beginning: Huayi Brothers is currently the comprehensive entertainment group with the most complete industrial chain, the clearest ecological logic, and the highest degree of IP transformation completion in China. For Huayi Brothers, Internet entertainment is no longer a simple business segment, but an important part of the big entertainment ecosystem. It is organically integrated and linked with other business segments. -- "Whether it is secondary yuan, mobile games, e-sports, fan economy, online dramas, and online movies, they are all incubating at the same time within Huayi Brothers 'ecosystem, and they are all ready to transform between more entertainment product forms. All preparations for the transition."

Embracing the Internet, VR, fan economy, multi-screen linkage, and multi-point gaming

Huayi Brothers is the first film and television entertainment company in China to enter the field of mobile games. Huayi Brothers 'Internet entertainment sector started in 2010, starting with a stake in Palm Technology. Internet games were the earliest field to enter. In 2012, Huayi Brothers, as the second largest shareholder, was successfully listed, becoming the first A-share mobile game company to be listed. It also announced the arrival of the golden age of the mobile game industry. Since then, Huayi Brothers 'layout in the Internet entertainment sector has become increasingly clear and complete. Currently, Huayi Brothers has a total of four main businesses in the Internet entertainment sector: VR, fan economy, multi-screen linkage, and games.

In the field of VR, Huayi Brothers has invested in two companies, Storm Mirror and St. Witt, basically covering the demands of VR technology in the personal application market and large-scale scene applications. On Monday (July 25), St. Witt opened for trial operation at the "V View World Experience Store" located in Wangfujing Commercial Street, the core business district of Beijing. This will surely bring more people a new audio-visual experience and let VR enter more people's lives.

Fan economy and multi-screen linkage are the main businesses of Huayi Chuangxing, a holding subsidiary of Huayi Brothers. At the end of 2015, Huayi Chuangxing successfully landed on the New Third Board with its outstanding performance in these two businesses. Among them, Huayi Chuangxing's main product is the first domestic star fan interactive product "Star Shadow Alliance" that cooperates with Tencent's Mobile QQ. The latest number of users has reached 180 million, which will help Huayi Brothers 'fan economy continues to develop healthily.

At the beginning of 2016, Huayi Brothers completed the subscription of shares in mobile e-sports company Hero Entertainment, becoming the second largest shareholder of Hero Entertainment. Since then, the six-year layout has finally been completed. Huayi Brothers has established a complete chain from game production, game distribution to e-sports events, and the "gatekeepers" in each link of the chain are all outstanding in their respective fields, such as A-shares, Palm Technology, the first mobile e-sports company on the New Third Board, Hero Mutual Entertainment, and created Yinhan Games, the popular mobile game "Time and Space Hunter", which has accumulated nearly 200 million users.

Among the game companies invested by Huayi Brothers, Palm Technology, Hero Entertainment and Yinhan Games themselves are already very excellent and have outstanding profitability. Wang Zhonglei particularly emphasized: "If we only focus on the financial benefits brought by investment, it is the idea of the investment company. What Huayi Brothers values more in investment is whether the new company can produce chemical reactions with the original business and collide with new sparks."

Consolidating the "strong core" and the "production capacity of high-quality content" for the symbiotic circulation of stars, films and television, games, and animation

will always be the foundation of Huayi Brothers 'foothold. This is also the reason why Huayi Brothers has identified the "strong core"(strengthening the content core) as the company's development. The first of the three major strategies. In the future, Huayi Brothers will continue to take "producing high-quality content" as its core priority, create high-quality film and television works, consolidate the core competitiveness of the brand, and provide driving force for derivative development. Huayi Brothers has always spared no effort as creators of aggregate content. On the one hand, Huayi has a team of contracted directors with very stable output and quality. On the other hand, Huayi is also constantly expanding more content production sources, including Huayi Brothers 'finishing animation, which is based on Hollywood's top animated film production lineup. Zhang Guoli's Zhejiang Changsheng, Xinshengtang, which is representative of the "Former Strategies" series, Xiangshang Pictures, which uses the IP of the world's bully as its main development project, Qixi Entertainment, which focuses on big online movies and launches multiple hit series. Film, STX, Outstanding production companies such as South Korea SHOWBOX, South Korea SIM, and South Korea HB, as well as Tongshi Network, which held a cooperation conference with Huayi Brothers yesterday (July 26) and is known as the most complete secondary IP library in China.

In addition, Dongyang Haohan, represented by artists such as Li Chen, Feng Shaofeng, Angelababy, and Dongyang Meira, represented by director Feng Xiaogang, are constantly inputting high-quality original content for Huayi: In 2016, Huayi Haohan will successively launch IP giants including "Fantasy City", variety shows "Running Brothers","Ace vs. Ace","I'm Going to School 2", and "Date! Big Star "and other blockbuster works; Feng Xiaogang's new film" I am Not Pan Jinlian "will also be released in the second half of the year. Immediately afterwards, director Cheng Er's "The Death of Romantics" and Jackie Chan's action masterpiece "Kung Fu Yoga" will also be available to the audience one after another. These IPs will become the driving force for the smooth operation of Huayi Brothers 'entire industrial chain.

In terms of video-game linkage, after two years of running-in, Yinhan Games is currently embarking on the IP conversion of "Time and Space Hunter" from a game to a film and television work. The script creation and preparation work of "Time and Space Hunter" has begun. In addition, Yinhan Games 'popular movie and game linkage masterpiece "Fantasy City" mobile game will also be available soon, and will be unveiled during the summer season together with the TV series "Fantasy City" invested by Huayi Haohan Company.

Wang Zhonglei said that from a business perspective, this is only one of the specific projects linked between games and film and television IP; but from the perspective of the logic of the entire industry chain layout, this is a "integration" and "symbiosis" between Huayi Brothers 'three major business segments. Huayi Brothers is gathering high-quality resources across industries and industries, focusing on the original ability of high-quality entertainment content, striving to improve the whole industry chain of "big entertainment" through the linkage of three business sectors: high-quality content produced by film and television entertainment sector flows online, which can be derived into games, online dramas, online movies, fan economy and other products; offline circulation, you can get tourist towns, theme parks and other derivatives; At the same time, the profits and influence gained by these products can continuously feed back Huayi Brothers 'capital demand and brand gold content in content production.

To improve integration, multi-field, multi-section, and multi-business synergy

Wang Zhonglei believes that the layout of the entire industry chain does not mean copying Hollywood's experience, but requires continuous localized innovation and exploration to create an entertainment that conforms to the China market environment and Consumer habits. For example, Huayi Brothers 'real-life entertainment uses a fusion method of "original movie IP+ local characteristic culture" to transform light and shadow memories into immersive and unique travel experiences.

As of the first half of 2016, Huayi Brothers brand licensing and real-life entertainment sector has completed the signing of 16 projects. Among them, Mission Hills Lake located in Haikou? Huayi? Feng Xiaogang Film Commune's "1942 Street" and "Nanyang Street" have opened for business in 2014 and 2015 respectively. The market response is booming and it is expected to reach 2 million tourists in 2015-2016. At the end of last year, on the eve of the release of "Lao Pao 'er", the foundation of "Old Beijing Street" was also built at Feng Xiaogang Film Commune. Next, Huayi Brothers Suzhou Film World, Huayi Brothers (Zhengzhou) Film Town, and Huayi Brothers (Changsha) Film Town will also open one after another in 2017. After nearly 6 years of exploration and layout, Huayi Brothers 'real-life entertainment business has finally completed the accumulation stage of sowing and seedling raising, and has begun to enter the explosion period when projects in various places have gradually blossomed.

In Wang Zhonglei's view, the once-popular "cross-border cooperation" no longer appears so frequently. The reason is that integration has long become a trend, and the current market has no longer had so many clear "boundaries" to cross. Two different areas that used to need to be connected by "cross-border" may now be just two businesses owned by one company at the same time. The most important thing is that they are no longer separated existences, but through continuous integration, new formats, new products, and new experiences are derived.

For Huayi Brothers, entertainment elements have no boundaries like Internet platforms. They can be integrated with all industries and some business models, and use the entertainment resources they have to build a highly open cooperation platform to provide as many cooperative companies as possible. Add the most sticky entertainment elements to the process of reaching users. Wang Zhonglei hopes to lead Huayi Brothers to become an ecological builder and leader in the symbiotic era by relying on their ever-improving endowment advantages.

Editor: yvonne