Wang Jianlin, Wanda's top sponsor of FIFA, said there would be a "package" of cooperation

Wanda has become the highest level sponsor of FIFA

according to Wang Jianlin, chairman of Wanda Group, Wanda has been in contact with FIFA for more than a year. It is understood that competitors from the United States were forced to withdraw during the negotiations between the two sides. Wang Jianlin said bluntly that the handshake between the two sides is not just the signing of a sponsorship agreement, but a "package" of cooperation agreements, not simply giving money fame.

it is worth mentioning that although the two sides did not disclose the specific amount of investment, according to a public statement from FIFA, according to the agreement, Wanda Group will have the commercial and market development rights for all FIFA matches.

it is understood that FIFA partners are FIFA's highest-level sponsors. Sponsors at this level have the right to use FIFA and all its events, including the Football World Cup, for global marketing, with a maximum of eight places in the world. It is reported that in the process of negotiations between Wanda and FIFA to become partners, competitors from the United States chose to withdraw, indicating that with the rise of China's economy, a group of Chinese enterprises represented by Wanda have become world-class competitive strength.

earlier, Wang Jianlin said that through its partnership with FIFA, Wanda Group will devote itself to developing grass-roots football in China and Asia, and make use of FIFA's resources and experience to find a sustainable and correct development direction.

at the signing site, Wang Jianlin said once again that the two sides have a lot of cooperation. Wanda supports the development of FIFA, and FIFA will also support the development of the sports industry of Wanda Group, especially in the development of football industry and the development of Chinese football, including how to cooperate in China to support the cultivation of youth football and to support China in holding some large-scale matches. This means that Wanda will play a greater role in the bid for major international football events such as the Football World Cup.

in Wang Jianlin's view, although the level of Chinese football is relatively backward, it has the largest number of fans and the largest football market in the world, and has great potential for development.

in view of this, as a Wanda Group, which has set up a sports holding company and has plans to spin off the sports holding company, the cooperation with FIFA means that Wanda has the top resources in the upper reaches of the world sports industry, which is a major breakthrough in the development of Wanda sports industry.

in fact, since 2015, Wanda Group has acquired the sports departments of Yingfang Sports of Switzerland, Ironman of the United States and Lagardale of France. has formed a sports event holding, athlete brokerage, event marketing, event broadcasting of the whole industry chain, has become the world's largest international sports company by revenue.

Wanda said that football is the number one sport in the world, and becoming a FIFA partner is a symbol of enterprise status and strength, and has always been dominated by world-famous multinational enterprises in the past. It is reported that in the process of negotiations between Wanda and FIFA to become partners, competitors from the United States chose to withdraw, indicating that with the rise of China's economy, a group of Chinese enterprises represented by Wanda have become world-class competitive strength.

Wang Jianlin said that no matter what happens to FIFA, it will not affect the charm of football as the largest sport in the world. China's football industry is ushering in an unprecedented spring and a good situation. As long as the economic level is improved, I believe that the industrial development prospects of football in China and Asia will be the same as in Europe, so it is very worthwhile to sponsor football. Wanda and FIFA are a package of cooperation agreements, including how to support Chinese football, how to cooperate in China to support the development of youth football, and support China to hold some large-scale matches. In fact, the two sides should achieve a win-win situation. If the Chinese factor is added, it should be a win-win situation. It is believed that the cooperation with FIFA will greatly promote the development of football in China.

Wanda said it was of great significance for the group to become a FIFA partner. First of all, it marks that Wanda has the top resources in the upper reaches of the world sports industry, which is a major breakthrough in the development of Wanda sports industry. Wanda's cooperation with FIFA will promote the development of Wanda's sports industry. Since 2015, Wanda Group has formed a whole industry chain of sports events holding, athlete brokerage, event marketing and event broadcasting through the acquisition of Swiss Yingfang Sports, American World Ironman and French Lagardale Sports Department. to become the world's largest international sports company by revenue.

secondly, Wanda's international brand image will be greatly improved, speeding up the leap from Chinese famous brands to world famous brands. Global marketing through sponsorship of international sports events is a common practice of multinational enterprises. Most of the world's major sports organizations and top sponsors of sports events are world-famous enterprises. With the great influence of FIFA and the Football World Cup, Wanda's global influence and brand reputation will increase rapidly and gain more global market opportunities.