Yuekai Entertainment completed the first step of capitalization. Why do most brokerage companies have shareholders of film and television companies?

not long ago, Yaoke Media announced that it planned to buy a 5 per cent stake in Yuekai Entertainment for 40 million. The acquisition directly shows that Yuekai Entertainment, founded by Jia Shikai, a well-known broker, has been valued at 800 million yuan. We can also see from the announcement that the company has three star shareholders. Yang Yang, Song Qian and Yinger all hold the corresponding shares. Alibaba Pictures also holds 14.82% as the third largest shareholder.

not long ago, Yaoke Media announced its intention to acquire a 5 per cent stake in Yuekai Entertainment for 40 million.

this acquisition directly shows that Yuekai Entertainment, founded by well-known broker Jia Shikai, has been valued at 800 million yuan. We can also see from the announcement that the company has three star shareholders. Yang Yang, Song Qian and Yinger all hold the corresponding shares. Alibaba Pictures also holds 14.82% of the shares as the third largest shareholder.

Jia Shikai, founder of Yuekai Entertainment, told reporters that they hit it off with Ali Pictures at the 2016 Shanghai Film Festival and signed a contract in July. It can be said to be a quite luxurious angel wheel in the film and television company.

for the current valuation of 800 million, Jia Shikai said bluntly, "Yuekai's valuation has nothing to do with revenue, they are betting on our future."

it is true that Yuekai is attacking the future. Before that, Yuekai Entertainment mainly focused on artist brokerage business, and its artists Yang Yang, Ying er, and co-artist Song Qian all developed well.

however, from 2016, Yuekai Entertainment layout film and television production: participate in "Wu Zhi Cun", participate in the production of "Shuke's Peach Blossom", master "stand alone", and will also control "Love switch" in 2017. Participate in Xi Tian Film and Television's "A Mac to join the Army", and perfect Film and Television, Confucian Pictures to develop Xinyi Wu's "Mountain Moon doesn't know what's on my mind". In addition, Yuekai Entertainment has nearly 10 large IP reserves.

in addition to Yuekai, most brokerage companies also have their own film and television investment business production and gradually take this as their main business, as are the Tang Dynasty Film and Television and Jiaxing Media, which have landed on the new third board. Some established brokerage companies such as Qianyi Times and Xin Baoyuan have also been combining artist brokerage with film and television investment production.

combing through some artist agencies, we find that from Tang to Jiaxing, from Xitian to Yuekai, and even some established brokerage companies, are still trying to improve the model of artist brokerage, or layout film and television, music for comprehensive development, artist brokerage companies seem to be looking for new breakthroughs. At the capital level, with the Tang Dynasty and Jiaxing landing on the new third board, brokerage companies continue to be listed institutions, the trend of capitalization of brokerage companies is becoming more and more obvious, and the artist brokerage industry is becoming more and more open and transparent.

strong > likes to work with acquaintances, and the 800m valuation bet on the future / strong >

"this industry is still more important." When it comes to Ali Pictures, Yaoke and other investors, Jia Shikai told reporters that he was actually very cautious.

at the end of 2005, Jia Shikai met the current Yaoke Media CEO Lu Chao when he was working in Dongwang Culture. "We have known each other for more than ten years. We met at a party and sat down to talk. In addition, we cooperated with 'City of Fantasy' (the heroine is Song Qian), and soon reached a cooperation."

as for the valuation of 800 million, some people think it is too high. Jia Shikai said bluntly that they were betting on Yuekai's future.

Yaoke Media Dong Mi Yangbert told Xiaoyu that 800 million is in a reasonable price range, and in the environment of the film and television industry, excellent high-quality content and head resources are relatively scarce. Yaoke is optimistic about the development prospects of Yuekai and the development of artists. Both sides have strong points in film and television production and artist brokerage respectively, which can produce synergistic effect.

it is understood that Yaoke and Yuekai will cooperate in the purchase and development of IP in the future, which is a typical strategic investment. There are many such examples, such as Lightning and Huatze investing in Xi Tian Film and Television, and Perfect World investing in Xin Baoyuan. Of course, there are also direct acquisitions, such as Beijing Culture's acquisition of Zhejiang Xinghe Culture and Central South Culture's acquisition of Qianyi Times, all in order to open up entertainer brokerage and film and television production to form business coordination.

in fact, Jia Shikai has a habit of working with acquaintances, such as Yaoke, Ali, where Zhang Qiang has known Jasper for many years, and Xitian.

recently, Yuekai Entertainment has worked closely with Xitian Film and Television. Xitian plans to invest 500 million to film A Mai to join the Army, and Yuekai has become one of the producers. Yuekai's project "the switch of Love" will also be involved.

A Mai joining the Army is known as the "prequel to the Crown Princess", also by the author of the promotion of the Crown Princess, Xitian recently announced that he will invest 500 million in TV dramas. The switch of Love, written by the bandit I think about, is the theme of urban business war, and Ying'er will be the heroine.

in fact, it is no longer uncommon for brokerage companies to transform film and television, but it is interesting for two brokerage companies to embark on the path of film and television production hand in hand.

"it is impossible for the artist brokerage industry to have a monopoly, and it is the most wise for us to work together to make the cake bigger." In addition to the cooperation at the project level of the company, Jia Shikai and Zhou Banxi, chairman of Xitian Film and Television, are also friends who have known each other for many years.

strong > compared to an artist agent, he wants to be a comprehensive full-entertainment company / strong >

. Although he is well known as an agent, Jia Shikai prefers production. At one time, he also focused on record production and film and television production.

in Jia Shikai's work resume, the broker is destined to be an important brush. at the beginning of his career, he worked in Tianyu Media of Hunan Radio and Television, doing the work related to entertainers; later, he came to Beijing to be in charge of the manager of the artist brokerage department; later, he joined Faye Wong's agent Kuan Jie (Qiu Likuan) as the director of silverfish music, responsible for the performing arts of Na Ying and Chen Kun, and then the brokerage director of the Tang Dynasty. Later, he joined Huanrui as vice president and general manager of Huanrui brokerage company, as well as producer of "Tomb robbing Notes".

after leaving Huanrui to start a business, with the exception of Yang Yang, Song Qian and Ying er, he did not sign a new contract. "I think signing an artist must be responsible to the artist. This signing will last for several years. If you don't do it well, you are wasting other people's youth." Looking at the present rather than the future is the core of Jia Shikai as an artist agent, so he insists that he will not consider signing new people until the company is on the right track.

in Jia Shikai's view, artist brokerage is still an industry that depends on human feelings, and we should have a sense of responsibility. Talking about the relationship with Yang Yang, Jia Shikai recalled that at the beginning, he did not draw any grand blueprint for him, but the two people chatted very well. "Yang Yang gave me a lot of surprises." after many twists and turns, Jia Shikai still took Yang Yang and Ying er with him. Yang Yang, Song Qian and Ying were divided into shares at the beginning of the business.

but Yuekai does not just intend to work as an artist agency. after consulting corporate information, the reporter found that under Beijing Yuekai Film and Television Media Co., Ltd., Jia Shikai has set up four subsidiaries, in charge of music, advertising, artist brokerage and film and television production.

"I don't want to copy CAA, nor do I want to be a top film and television production company, but I want to be a comprehensive entertainment company." Making music when silverfish and producer of Tomb robbing Notes in Huanrui, Jia Shikai has been immersed in music, film and television, and artist agents for many years, and his previous experience is reflected in Yuekai Entertainment.

in terms of music, Jia Shikai believes that with the increasing clarity of copyright management and the rise of digital music, the future record market is very promising. Although Li Ronghao has only been asked to write a song for Yang Yang, and no more plans have been made, Yang Yang's birthday party has already been an attempt: Yang Yang held his 25th birthday party at Beijing Worker's Stadium on September 10, 2016. tickets for the party were not sold to the public. "We want to do the concept of Yang Yang and the brand rewarding fans together," Jia said. " Indeed, in the end, 15 brands endorsed by Yang Yang participated in it, and the crew of "three generations and Ten Mile Peach Blossom" also appeared at the birthday party, which not only rewarded fans but also achieved the effect of event marketing.

in terms of film and television, Jia Shikai's greatest achievement is the online drama "Tomb robbing Notes". "that was the first film and television project I did, and I followed it from beginning to end for more than a year." He recalled that he had really peeled off at that time, but what impressed him most was that the first day of the broadcast of "Tomb robbing Notes", which was also the day when he officially left Huanrui, "it was a mixture of ice and fire."

alone in the World is the second play controlled by Jia Shikai, and it is also a customized play of Penguin Film and Television. It is edited and reviewed by Bai Yiyi, starring Lin Yun and Tang Yixin. The original work of "alone in the World" began to be serialized in 2006 and was once popular on the Internet. It received more than 100 million hits on a single novel website, and now stands second in the general list and is known as one of the "clear through three mountains".

in addition, Yuekai will cooperate with Xitian in 2017 to develop "A Mai to join the Army" and "Love switch", and "Mountain Moon does not know the Heart" developed by perfect Film and Television and Ruyi Pictures. Yuekai's film and television layout will be unveiled in 2017.

strong > is the development of the whole industry chain the future of artist agents? / strong >

it is not uncommon for brokerage companies to transform film and television production.

the reporter combed some well-known artist agencies and found that most of them developed in the path of "artist brokerage + film and television investment production".

most of these brokerage companies choose to introduce traditional film and television institutions as shareholders, and the two sides are more likely to form a synergistic effect. Among them, Zhejiang Xinghe Culture was independently founded by senior broker Wang Jinghua, and its business scope involves actor brokerage, actor business development, actor publicity and promotion, film and television drama promotion, etc., with artist brokerage as the core, and has not yet carried out the layout of film and television production. But not everyone can do it simply supported by the artist brokerage business.

the most typical combination of artist brokerage business and film and television production business is film and television in the Tang Dynasty. although there has been a lot of trouble about the termination of the contract by artists, in the 15-year annual report of film and television in the Tang Dynasty, we can see that the income from the production and distribution of films and TV dramas in the Tang Dynasty has reached 90.6%. The artist brokerage business accounts for only 9.4%, which greatly reduces the risk of the impact of artist termination on the company. However, it also shows that in many cases, the artist brokerage business has become the bridgehead of the film and television business.

in early December 2016, Xi Tian Film and Television issued a public transfer manual, sprinting the new third board. We can clearly see that in the first half of 2016, Xi Tian Film and TV entertainers accounted for 56.39% of revenue, film and television production business accounted for 26.27%, entertainment marketing revenue related to film and television implantation accounted for 17.34%, Xitian Film and Television is expanding towards the whole industry chain. At present, Xitian Film and Television has the right to adapt and cooperate with 19 movies and TV series IP, including "Crown Princess prequel A Mai to join the Army", "too illusory Wonderland", "Immortal Sword asking Love" and so on. Among them, "A Mai joins the army" has already begun to prepare, Yuekai Entertainment will participate in it.

Artist agency layout film and television, to the whole industry chain, this is in recent years, the cooperation mode between stars and film companies is becoming more and more diversified, the inevitable choice of brokerage companies. From star shareholders to shell companies that buy stars, and then to set up companies with stars, the binding role of brokers to artists is getting weaker and weaker.

as Jia Shikai said, it is impossible for an artist agent to dominate alone, so it is natural for an artist agency to look for opportunities in the upstream of film and television.

Edit: yvette