Jinhui Media wants to enter the film market, revenue from stage dramas such as "Tomb Robber Notes" exceeds 69%

Popular IP adaptations such as the stage play "Tomb Robbing Notes" series and the musical "Tiny Times" are all created by Jinhui Communication. Tang Tao, secretary of Jinhui Communications, told reporters that from January to August 2015, the revenue from several major works accounted for 69.08% of operating income. Jinhui Media, which has just been listed on the New Third Board, is planning to enter the film and television market this year.

Original title: Jinhui Media, the "behind-the-scenes promoter" of the Golden Star Show, joins the new board.

Following Kaixin Mahua, another "stage drama stock" has recently landed on the new board. On May 6, Jinhui Communication was officially listed for public transfer in the National Stock Transfer System.

To most people, the name of Jinhui Communication may seem a bit unfamiliar, but in fact, popular IP adaptations such as the stage drama "Tomb Robbing Notes" series and the musical "Tiny Times" are all written by Jinhui Communication. In addition, the theatrical version of "Jinxing Talk Show"(also known as the Jinxing Show), created by Jinhui Communications before the TV version, is the first show on Jinxing's road to talk show.

The adaptation and development of well-known IP is the key to Jinhui Communication's breakthrough. Yesterday, Tang Tao, secretary of Jinhui Communications, told reporters that from January to August 2015, the revenue from several major works accounted for 69.08% of operating income.

However, some industry insiders told reporters that the performance growth of companies focusing on drama will be relatively slow, and transformation of the film market may be a way out. Tang Tao also revealed that Jinhui Media, which has just been listed on the new third board, is planning to enter the film and television market this year.

The company is good at strong IP adaptations.

Long before "Jinxing Talk Show" landed on Dragon TV, in September 2014, Jinxing's debut talk show "A Smile Is Worth a Thousand Money" was unveiled on the Shanghai People's Stage, and Jinxing also opened the road to talk shows. The driving force behind it is Jinhui Communication.

As the "behind-the-scenes promoter" of Jinxing Show, Jinhui Media began to break through with the "fan marketing" model in 2013. Its main works are also adapted from well-known IPs, such as the "Tomb Robber Notes" series and "Tiny Times", which account for a large proportion of its revenue.

According to the Jinhui Communication announcement, as of August 2015, the stage drama "Tomb Robbing Notes" 1 to 3 has been performed for six consecutive rounds in Shanghai, and has toured more than 200 times in 20 cities across the country, with a cumulative revenue of 150 million yuan.

Jinhui Communication, the "fan marketing" model of stage dramas, is a pioneer. Tang Tao told reporters,"The company's flagship product is 'strong IP adaptation'."

According to Tang Tao, the stage drama "Tomb Robber Notes" will have about 100 tours across the country this year. In addition, it will continue to perform the musical "Tiny Times", the talk show drama "Uncle of the Same Path", and the stage drama "1988 I Want to Talk to the World" by Han Han.

It is worth noting that Jinhui Media has a very high concentration of revenue. According to its public data, from January to August 2015, 2014 and 2013, the revenue of "Tomb Robbing Notes 1","Tomb Robbing Notes 2","Tomb Robbing Notes 3", and "Venus Talk Show" accounted for 69.08%, 52.69% and 38.19% of operating income respectively.

However, the deadline for the drama adaptation authorization obtained by the company for the "Tomb Robber Notes" series of novels is December 31, 2017. In this regard, Jinhui Communication also warned of the risk that if the attendance of the series of plays is poor or the company cannot complete the contract after expiration, the contract will have a certain impact on the company's future performance.

Intentionally "targeting" the film market

, the drama market is not highly profitable compared with the film market due to geographical restrictions and performance forms.

It can be seen from the performance disclosed by Jinhui Communication in recent years. The company's operating income from 2013, 2014, and January to August 2015 was 14.2187 million yuan, 20.1222 million yuan, and 24.1694 million yuan respectively; net profit was-1.504 million yuan, 1.7305 million yuan and-237,400 yuan respectively.

Tang Tao believes that the company was in an investment period in the first two years, and its monetization was slower than movies, but the life cycle of stage plays would be longer. He also revealed that the company also has plans to enter the film market in 2016.

"Drama is strongly influenced by regions. There are not many cities with high acceptance of drama, and it takes a long time to cultivate it." Cao Haitao, a well-known investor in the cultural field, told reporters that drama will grow slowly by making money on its own, so it can only seize entertainment exports, and films and games are good directions for making money.

In fact, Kaixin Mahua, which has already set foot in the movie market, has seen immediate results. According to Kaixin Mahua's 2015 annual report, the company's operating income in 2015 reached 383 million yuan, a year-on-year increase of 154.8% compared with 2014. The net profit in 2015 reached 131 million yuan, a year-on-year increase of 234.15% compared with 2014. Among them, the movie "Charlotte Worry" brought 191 million yuan in revenue to the company, accounting for 50% of its main business income.

However, as far as Jinhui Communication is concerned, the success of copying Kaixin Mahua may not be as easy as imagined.

Comedy is an art form that the whole people are very willing to accept. The label of Happy Mahua is relatively clear: original, comedy. The comedy element is the gene that Jinhui Communication does not currently have. In addition, it is not as good as Kaixin Mahua in terms of originality. Jinhui Communication also admitted in its transfer instructions,"Compared with some private performance groups, the cumulative amount of original scripts is relatively small."

In Cao Haitao's view, drama companies should still seize the company's own core competitiveness when transforming the film market. He believes that the reason why Happy Mahua is successful is that creation is its core competitiveness, providing scripts and actors to cooperate with the film and television company to make the movie "Charlotte Worry". Jinhui Communication's strength lies not in originality. It should find its own core competitiveness. For example, if the company is good at IP operation and integration, it can use it as its core competitiveness.

Editor: Nancy