Tangde Film and Television purchased 400 million yuan for 51% equity of Aimei God and promised to achieve more than 500 million yuan in two years

Recently, the reporter learned exclusively that Tangde Film and Television's acquisition of a 51% stake in Aimei was priced at more than 400 million yuan. In its gambling agreement, Aimei's performance promised to reach 519 million yuan in two years. According to this rumor, two years later, Tangde Film and Television Not only will it "recover its capital", it will also make nearly 100 million yuan more.

Original title: Rumors that Tang De Film and Television won Fan Bingbing's gambling performance for two years with 400 million yuan

. Recently, the reporter learned exclusively that Tang De Film and Television's acquisition of a 51% stake in Aimei was priced at more than 400 million yuan. In its gambling agreement, Aimei's performance promises to reach 519 million yuan in two years. According to this rumor, after two years, Tang De Film and Television will not only "recover", but will also earn nearly 100 million yuan more.

What is even more surprising is that before the acquisition of Tangde Films, Fan Bingbing had been exclusively signed to Aimei, which also means that Fan Bingbing became a signed actor of Tangde Films.

Could it be that Tang De Films 'acquisition was a "big bargain"?

It is rumored that Tang De Film and Television won Fan Bingbing for 400 million yuan

. Since 2015, listed companies have successively laid out IP industry chains, and IP resources represented by online novels, comics, games, etc. have been seized by multiple listed companies. After a round of "staking around the land", excellent IP has been basically divided up; with the explosion of the entertainment industry, multiple project development can be carried out around stars, making star IP a hot topic, and film and television companies that have acquired high prices have also been controversial. Recently, Tang De Film and Television will bind Fan Bingbing, which is why it is "lying dead".

However, recently, a person familiar with the matter revealed to reporters that Tang De Films 'acquisition of Aimei was intended to sign a contract with Fan Bingbing. "Tangde Film and Television's acquisition price is very low, estimated to be around 400 million yuan, which can be called a 'conscience price'. At the same time, in this acquisition agreement, Tang De also signed a gambling agreement with Aimei: in 2016 and 2017, Aimei promised two-year revenue of 519 million yuan."

In this regard, the reporter also consulted many financial experts and received a "very likely" reply.

According to financial data, in 2015, Tang Deying achieved annual revenue of 537 million yuan, a year-on-year increase of 31.8%, and net profit of 112 million yuan, a year-on-year increase of 30.98%. In other words, the net profit Fan Bingbing brings to Tangde Films will be more than the net profit of Tangde Films itself.

"So, rather than saying that Tang De Films gave Fan Bingbing a 'red envelope', it is better to say that Fan Bingbing became Tang De's cash cow. Fan Bingbing's salary income alone is more than the income of all Tang De's artist managers. Doing so is also a gesture for Fan Bingbing to feed back the company." The above-mentioned person familiar with the matter said.

An unnamed film and television analyst also said in an interview with reporters that in the past six months, it has become common for film and television companies to acquire celebrity IP in the capital market. Some acquisitions obviously carry the meaning of "welfare", but some acquisitions are for the company's performance. In fact, the current film and television industry is no longer what it used to be. Stars cannot be bound by "signing contracts". Now all A-list stars have their own companies and studios. The above analysts believe that judging whether star IP is worth purchasing at a high price can be judged from two aspects: the stickiness of the star and the company.

What is Fan Bingbing's ability to attract gold?

So, the question arises. If the acquisition is successful, how much money can Fan Bingbing make for Tang De Films and Television?

The reporter briefly combed and found that Fan Bingbing's main sources of income in the past two years were four types of business activities: exclusive agency for TV dramas, film investment, agency fees for performing arts activities, and brokerage fees for variety shows.

In terms of movies, according to box office data of the seven films Fan Bingbing has participated in the past four years released by the Film Box Office Post Bar, 5 of them are profitable, 1 is flat, and 1 is losing money. According to the reporter's rough statistics, the average revenue of the five films is 32.04 million yuan. Even after deducting the loss-making films, the average profit of the seven films is 1.6 million yuan. According to an average share ratio of 20%-50%, assuming Fan Bingbing participates in one movie every year, investors can earn income of 320,000 - 16.02 million yuan from a single movie.

In terms of acting agency, the reporter learned that companies generally receive 10%-20% of brokerage fees. According to Forbes Celebrity List data, Fan Bingbing's annual income in 2015 was 128 million yuan, which means that her brokerage agents are expected to receive 12.8 million yuan to 25.6 million yuan in revenue.

In terms of variety shows, previously, there were media reports that Fan Bingbing offered a high price of 60 million yuan to a reality show that invited her to participate in. According to Tang De Film and Television's previous cooperation with Fan Bingbing, they can earn a 50% brokerage fee; if Fan Bingbing participates in one or two reality shows every year, the agent can earn an income of 3 million yuan to 51 million yuan.

To sum up, the reporter's rough statistics found that the profits Fan Bingbing will bring to Aimei are about 56.12 million yuan to 326 million yuan. Based on the acquisition of 51% of the equity, Tangde Film and Television received at least a profit share of 28.62 million yuan to 166 million yuan every year.

Editor: Nancy