Jiaxang Media holds hands with Mango Film and Television, upgrading "Chinese-style Weekly broadcast" and Artist Brokerage Model

specifically, first, Jiaxing Media provides one or two TV dramas for Hunan Satellite TV's" Youth Theatre "every year, and quarterly film and television projects are key partners. Second, the two sides have reached cooperation on a number of IP reserves, and the goal of daily TV drama production is four in five years; third, to carry out the training of new artists, the artists trained by the two sides will give priority to the use of mango film and television projects.

judging from the specific contents of the agreement between the two sides, the cooperation between the two film and television companies is still relatively deep. judging from the cooperation in one or two weekly dramas a year and four daily dramas in five years, the relationship is already very close.

especially the platform resources of Hunan Satellite TV are coveted by hundreds of companies in the film and television circle. every year, two or three TV dramas can appear on the mango platform, and artists can also give priority to landing on the strongest star-making platform. I believe that any film and television company will not easily refuse such a comprehensive cooperation.

what is worth discussing is why Mango Film and Television, which is responsible for film and television production under Hunan Radio and Television, chose Jiaxing Media to carry out strategic cooperation, and the agreement was signed for five years. Obviously, the previous cooperation experience of the two sides and the unique advantages of Jiaxing Media are the basis for the establishment of a cooperative relationship.

it is easy to find signs of "friendship" between Jiaxing Media and Hunan Satellite TV. Jiaxing Media's works and contracted artists have a high chance of appearing on the Hunan Satellite TV platform.

Dear translator, Hunan Satellite TV's top TV series so far in 2016, was produced by Jiaxing Media, and then a number of popular dramas hit the throne of "King of Drama" one after another, but failed, and many IP dramas that were highly expected by the industry did not even achieve the desired results, and Dear translator changed the law of costume TV series dominating the audience.

it is obvious that the successful cooperation experience this time has given a shot in the arm to the deep cooperation between Mango and Jiaxing Media in film and TV dramas and artist agents.

moreover, a number of contracted artists from this company with artist brokerage as its core business have participated in this hit drama. In addition to starring Yang Mi, who holds shares in Jiaxing, Jiaxing artists such as Zhang Yunlong, Gao Weiguang and Li Xirui have all played important roles.

interestingly, the intersection of Jiaxang media artists and Hunan Satellite TV is not limited to producing dramas. Hunan Satellite TV's two hot dramas, "Divine Dog Xiao Seven 2" and "Spicy Transfiguration," the hero Zhang Yunlong and the heroine Dili Reba are both rising artists.

the fate between Hunan Satellite TV and Jiaxing Media is the basic element for the two sides to sign this five-year strategic cooperation agreement, but what really contributes to the combination of the two must be the matching of production strength and platform advantages, as well as the agreement of concept and positioning.

Jiaxing produces TV dramas with both quality and audience appeal, and has a unique vision for drama selection, as can be seen from the pioneering entry into the field of special professional drama and the production of "Dear translator".

and the common positioning of the young audience also makes it easy for Jiaxing and Mango to find the connection of resources and channels, and reach a tacit understanding on the understanding and development of fan economy.

strong > after holding hands, where will Jiaxing Media and Mango Film and Television go? / strong >

then, what kind of positive effect will the comprehensive strategic cooperation between Jiaxing Media and Mango Film and Television have on both sides? From the point of view of Jiaxing Media, the cooperation with Mango Film and Television, which is authorized by Hunan Radio and Television to exclusively co-ordinate the production of Hunan Satellite TV's "the Progress of Youth", means rapidly narrowing the distance with the platform, and it is the most sought-after platform. This undoubtedly saves Jiaxing Media a lot of energy in the TV series sales link.

the broadcast channel has been determined before shooting and production, and the two sides jointly control the progress of the project in accordance with the production and broadcast plan. Jiaxing Media, as the producer, has greatly saved the cost of communication with the platform and reduced the sales risk.

after calculating and arranging the production rhythm according to the broadcast time, the production of TV dramas can be carried out more methodically, and the timeliness of content creation and advertising implantation can also be enhanced.

for Hunan Satellite TV, Jiaxing Media has mature and advanced operation mode in artist brokerage, continuous training of high-quality artists, and effective control of market trend and project quality in film and television production. There is no doubt that they are reliable artists and project partners.

at the same time, the closer and in-depth cooperation between artist brokers and film and television production companies and the platform will also make the preparation, production, and broadcasting of films and TV dramas more mature and orderly. The cooperation between the two sides in the production of one or two weekly shows a year and the development of the whole product is of greater significance.

in 2017, a significant change has taken place in Hunan Satellite TV Weekly broadcast Theater. Diamond Weekly broadcast Theater and "Youth in Progress" have been combined into one, three days a week, and the merger of the costume Grand IP Theater and Youth Idol Theater has been interpreted by some people in the industry as the key turning point of Weekly broadcast Drama.

the two major theatres are merged into "when Youth is in Progress". In the eyes of industry insiders, Mango Station takes a fancy to the customized mode, which makes the production of the content more controllable and the benefit sharing between the two sides more reasonable. The cooperation between producers and broadcasters tends to be balanced under such a mechanism. Hunan Satellite TV chose the cooperation of weekly broadcast drama with Jiaxing Media, which is also a move to promote the transformation of weekly broadcast mode.

the agreement signed by the two sides states that "the two sides hope to work together to continuously improve the production quality of weekly and daily film and television programs, and to explore and develop a 'Chinese-style weekly broadcast' in line with Hunan Satellite TV's positioning and strategic development direction."

if the hand-in-hand of Jiaxing and Mango can help the magnificent transformation of the weekly broadcast theater represented by the "Youth Progressive time" contracted by Mango Film and Television, and really find a "Chinese-style weekly broadcast" model suitable for Chinese television ecology, then it is of great significance to the development of the whole television industry.

and in the artist brokerage business that Jiaxing Media is best at, the two sides jointly excavate and cooperate to train new people, which is a big game of chess played by Jiaxing.

the star-making ability of the mango platform is obvious to all. There are numerous artists who have become popular in Hunan Satellite TV variety shows and TV dramas. Even Yang Mi, the head of Jiaxing, has grown into a top-tier celebrity through the mango platform.

with the help of this cooperation with Mango, Jiaxing Media has provided the best quality publicity platform for newcomers, coupled with Jiaxing Media's own experience advantages in the training and promotion of entertainers, the influence of new artists has been expanded and the speed of popularity has been significantly improved.

moreover, the joint training and sharing of brokerage income between the two parties is also an expansion of the traditional artist brokerage model and realization channels.

what complements artist brokers is IP development. In the past two years, the successful operation of many phenomenal artists has been based on popular IP projects.

in the agreement, the two sides also reached a consensus on IP development: "for the IP (Chinese mainland IP priority) stored by both sides, such as' Fire like Song 'and' far Water', the two sides will complete a five-year cooperation of four daily TV dramas based on their respective advantages and making use of their respective resources."

at this year's Shanghai Television Festival, Jiaxing Media has released 13 IP projects. Judging from Jiaxing's reserve of popular online articles IP and the market response of film and television works previously undertaken and produced, the IP cooperation between Jiaxing and Mango will be a win-win situation that is expected to produce new popular styles and star-making effects.

Edit: yvette