Leveraging the animation industry: The development of the toy market will usher in new opportunities

The themes and works of animation toys launched in 2010 have indeed created unprecedented prosperity. First of all, the number reached more than 8 in the fourth quarter, which is very lively in the field of communication! However, in terms of the performance of the toy market, it lacks full highlights and explosive points, and seems to have a sense of aesthetic fatigue and market weakness.

Judging from the market performance in the past two years, the development of China's animation and toy market will usher in new development opportunities:

First, the intervention of the capital market, especially marked by the listing of Aofei Animation and Xinghui Car Models, new toy companies will be listed in the next two to three years. This trend will accelerate the integration of the industry and the original pattern of the industry will be quickly subverted. That is to say, in the process of establishing a new order and not completely breaking down the old market order, it is the background for development opportunities to come.

Second, the vigorous development of high-tech has provided new impetus and source for the development of the industry. The rapid development of the Internet has not only changed traditional methods of communication and communication, but also led to the emergence of new business models and rapid growth in sales. Few of our toy industry can truly make full use of and grasp the opportunities of commercial revolution and market development brought by new technologies. This is caused by the sorrow of China's toy industry that there are many businessmen and few entrepreneurs. It is also a manifestation of lack of self-confidence and broad vision.

Third, the maturity of the new business model has opened up new space for imagination for the business model of toy sales. In the past two years, Hong Kong's Li Feng Foreign Exchange has significantly accelerated the opening speed of American toy store chain TRU. Maternal and infant stores such as Liying Fang have also become more mature. BtoB\BtoC such as Global Sources, ALIBABA, and Taobao are surging. want

Fourth, the continuous breakthroughs in business management and marketing concepts, and the continuous accumulation of talents have provided a strong theoretical foundation and guarantee for human resources for the development of the industry. Nowadays, many companies and enterprises are still in the state of project management, and our competitive environment has made great strides towards the level of brand competition and strategic competition.