Focus Media subsidiary 300 million yuan leads the investment Hero Sports holds 8.2% plus in the field of e-sports

Focus Chuangxiang led the investment in Hero Sports with 300 million yuan, of which 299 million yuan exceeded the registered capital was included in Hero Sports capital reserve as a premium. After the above transaction is completed, Focus Creative will hold 8.242% equity in Hero Sports.

Recently, Focus Creative, a wholly-owned subsidiary of Focus Media, signed the "Capital Increase Agreement on Tianjin Hero Sports Management Co., Ltd." and the "Supplementary Agreement" with Hero Mutual Entertainment, Dino Investment and Buwu Sports. Focus Chuangxiang led the investment in Hero Sports with 300 million yuan, of which 299 million yuan exceeded the registered capital was included in Hero Sports capital reserve as a premium. After the above transaction is completed, Focus Creative will hold 8.242% equity in Hero Sports.

After the transaction is completed, Hero Sports 'equity structure

In terms of industry scale, the scale of the domestic e-sports industry has reached nearly 27 billion yuan in 2015, an increase of 513.60% in six years. Among them, the market capacity of e-sports events and related e-sports derivatives has grown at a rate of 138%, and the industry as a whole is in a period of rapid growth. In terms of user size, the number of users in the e-sports industry exceeded 280 million in 2015, an increase of 250% compared with 80 million in 2014, showing explosive growth. E-sports users have become supporting users of live broadcasts, events, games and other related formats. According to predictions, the size of this user group will continue to expand.

The company will further promote the domestic development of its e-sports for Hero Sports in the face of the influence advantage of 300 million mainstream users through life media, and at the same time realize its connection with traditional advertisers as soon as possible, so that Hero Sports can lead the e-sports industry., improve the profitability of the event on the basis of further expanding the influence of e-sports events.

Editor: yvonne