Contemporary Holding Group acquires the operating rights of Hebei Satellite TV, and the second-and third-line satellite TV system reform enters deep water area

on December 13, Hebei Radio and Television Station and Contemporary holding Group held a strategic cooperation signing ceremony. Contemporary holding Group, which is the holding group of Contemporary Oriental Investment Co., Ltd., selected in September, is also a listed company in the cultural industry.

original title: Hebei Satellite TV and Contemporary holding Group formally reached strategic cooperation! Can listed companies save weak satellite TV?

since the beginning of this year, openly recruiting strategic partners and holding hands with social forces to test the depth of production separation has become a popular reform model for second-and third-tier satellite TV. In this way, Yunnan, Shaanxi and other satellite TV have successively signed strategic cooperation agreements with Zhongguang Natural selection Media, China Construction Investment Corporation, China Investment Corporation, Yangtze River Media and other social companies.

in August this year, Hebei Radio and Television announced that it planned to implement the reform of the separation of production and broadcasting of Hebei Satellite TV and recruit strategic partners across the country. In September, it was announced that Contemporary Oriental Investment Co., Ltd. and Shanghai Oriental Entertainment Media Group Co., Ltd. were selected as intended strategic partners to build a new Hebei Satellite TV.

on December 13, strategic partners were finally finalized, and Hebei Radio and TV Station and Contemporary holding Group held a strategic cooperation signing ceremony. Contemporary holding Group, which is the holding group of Contemporary Oriental Investment Co., Ltd., selected in September, is also a listed company in the cultural industry.

Deputy Minister of the propaganda Department of Hebei Provincial CPC Committee, Party Secretary, Director, and Chief Editor of Hebei Radio and Television Station, Wu Hongru, editor-in-chief, said in his speech: "the cooperation between Hebei Radio and Television Station and

while another intended strategic partner, Shanghai Oriental Entertainment Media Group Co., Ltd., failed to become the final strategic partner of Hebei Radio and Television. At the review meeting, the general manager of Shanghai Oriental Entertainment Media and the director of Oriental Satellite TV Center also expounded the plan as a representative.

the contemporary holding group finally selected is a large comprehensive enterprise group covering four business modules: big culture, big data, big finance, and big logistics, with a total asset scale of more than 10 billion. At present, it has controlled three A-share listed companies, namely, Contemporary Oriental, CITS United and Xiamen Electronics. The contemporary department has 22 companies, 21 holding companies and 10 shareholding companies.

among them, the business scope of the big culture sector is also very wide, including media, tourism real estate, auction collection, wine cellar and so on.

Contemporary Media Group was established in 2012, and contemporary media first set their sights on Hong Kong, establishing Asia-Pacific first Satellite Television (One TV), whose main businesses are satellite television, new media network television, mobile information network, periodical publishing and other media industries, as well as cultural industries such as film and television investment, film and television cultural real estate and film and television digital technology.

with the operational requirement of "not the mainland, not Hong Kong, and very Asia-Pacific", One TV aims to build an international satellite television station based in Asia, covering the Asia-Pacific region and facing the whole world.

in the bidding of the strategic partner of Hebei Radio and Television, the operation experience of One TV may become a major advantage of the contemporary group in addition to the qualification of listed companies and the large scale of the industry. After all, among the domestic social production companies and cultural investment companies, it is rare to have experience in the operation and management of television stations.

in 2014, Contemporary holding Group acquired another 1905 Interactive to develop a new media platform for OTT movies on demand. In the same year, the main business tilted to the entertainment industry, successively invested in a number of popular movies and TV dramas, and acquired a 100% stake in the film and television production company League General Wei in 2015. Contemporary Group's rich investment and production experience in the film and television industry has also become its plus item.

of course, Hebei Radio and Television also attaches great importance to the strong assets of the contemporary group. the introduction of social capital is naturally of milestone significance for Hebei Satellite TV, which is in a weak position in the satellite TV camp.

Wang Donghong, chairman of Xiamen Contemporary Investment Group Co., Ltd., said at the signing ceremony: "with the experience and resource advantages of Hebei Radio and Television Station for many years, coupled with the strong support of the contemporary East in terms of financial capital, Hebei Satellite TV, which is jointly built by both sides, will certainly become a first-tier satellite TV brand in China."

at the signing ceremony, Yang Yongshan, executive deputy director of the propaganda Department of the Provincial CPC Committee, congratulated the two sides on their cooperation: "this time Hebei Satellite Radio and Television Station successfully signed and reached cooperation with the Contemporary holding Group. It has injected new blood into the cultural system reform of Hebei Province and added vitality to the future development."

while Wu Hongru, vice minister of the propaganda Department of the Hebei Provincial CPC Committee, party secretary, director, and editor-in-chief of Hebei Radio and TV Station, said that Hebei Radio and TV Station will strongly support the work of the satellite TV team. at the same time, it also requires the satellite TV team to standardize operation, innovative cooperation, and strive to build Hebei Satellite TV into a benchmark in the industry.

as another case of provincial satellite TV holding hands with social capital this year, the strategic cooperation between Hebei Radio and Television and Contemporary Group is also very ambitious. However, if you want to achieve the goal of "building Hebei Satellite TV into a domestic first-line satellite TV brand and industry benchmark", the two sides are bound to spend some efforts.

Edit: yvette