The main actor has a long way to go to satisfy the taste of the female audience.
since the beginning of this year, after the leading actress "Baping", the number of leading actors has quietly increased.
original title: the leading actor is expecting praise and successthe recent broadcast of "Hunting ground" and "Kyushu Sea Mu Yun Ji" have met expectations, and "the Wind of Nirvana in Fire" is about to hit. Since the beginning of this year, after the leading actress "Baping", the number of leading actors has quietly increased. In addition to Wu Xiubo, Zhang Hanyu, Zhang Jiaye and other veteran actors, Wu Yifan and Yang Yang are among the most popular actors who want to prove themselves. However, in today's aesthetic environment, the leading actor has to go a long way to be popular and satisfy the tastes of the female audience.
strong > ratings: the leading actor continues to be in the doldrums / strong >
under the premise that the female aesthetic dominates the market, since the beginning of this year, the leading actress "the full moon blossoms that year" and "the first half of my life" have received a good harvest, while the downturn of the leading actor continues to be confirmed.
since the start of the broadcast, the ratings of "hunting ground" have never been able to break 1. The show is starring Hu GE, Suan Sewing Zi, Chen long, Sun Honglei, Zhang Jiaye, Zu Feng and so on. The director is Jiang Wei, who directed "lurking". This audience data really doesn't make sense. The audience thought that the poor beginning of the play lowered the overall score. The story is not true, and it is difficult to match the label of "business war drama". The emotional part of men and women is too tangled, but also dilute the original masculine temperament of the play.
and the number of hits on "Kyushu Sea Mu Yun Ji", which is broadcast on the Internet, is not too high. Although the original work was liked by fans, it failed to win the favor of the general audience and could not be called a real popular style. Many viewers said that the play paid too much attention to images and pictures, but there was something wrong with the editing, which led to scattered narration. When it comes to 30 episodes, the three leading actors, Huang Xuan, Dou Xuan and Monday Wai, have not yet met, and the narrative rhythm is too patient.
in fact, the biggest point of the leading actor's play is the feud between men. This line cannot be hidden for too long, and it is necessary to enter the rhythm of the play as soon as possible. In this regard, big male actors such as "No War in Peiping", "Nirvana in Fire" and "the camouflage" are all excellent representatives.
strong > Hot: as a matter of fact, the market feedback of the big male lead drama has not been very good. In 2013, the Chu-Han Legend and the vertical and horizontal of the Qin Empire received poor ratings, which made this male-themed historical drama gradually withdraw from people's field of vision, and also opened the situation of domestic drama "Yin Sheng Yang decline".
after that, the popularity of leading actresses such as "Zhen Huan Zhuan" and "startling step by step" changed costume dramas; dramas such as "Thousand bones of Flowers", "Beautiful brocade Weiyang", "Chuqiao Zhuan" and "full moon in bloom that year" were successively broadcast, which continued to push the big heroine to the best part; then "win the World" and "Ruyi's Royal Love in the Palace" all appeared one after another, and it can be said that the market has become the world of the big heroine.
however, the number of leading actors is gradually increasing, and the change is more obvious this year. After "Nirvana in Fire" has set an example, the sequel "the Wind of Nirvana in Fire" will soon be broadcast. Wu Xiubo starred in "Grand military Advisor Sima Yi" with more than 80 episodes, which will be divided into two parts. In addition to investing 700 million yuan in "Cao Cao" starring Jiang Wen, "Chang'an under the World" starring Zhang Hanyu and Li Xuejian is also worth looking forward to, breaking the market predicament of the leading actor.
in addition, every popular student starred in a leading actor. Wu Lei's "fighting against the Sky", Yang Yang's "Wu Zhi Qiankun", Wu Yifan's "General Night", Ma Tianyu's "Secrets of the three Kingdoms" and Zhang Ruoyun's "Huo to the Disease" are on the way. In addition, based on Ma Boyong's historical novels, the leading actor "Twelve hours of Chang'an" is sold online for more than NT $10 million per episode, starring TFBOYS members Yi Qianxi and Lei Jiayin.
strong > Analysis: why the wind direction of the industry has changed / strong >
Why the wind direction of TV series production has made a sharp U-turn this year? On the one hand, the homogenization of the leading actress makes the audience feel aesthetic fatigue. Although this kind of play is very cool, but because the setting is too perfect, the story logic tends to be simple and rough, and the breath of idol drama is far from real life.
on the other hand, the leading actress brings a sense of substitution to the female audience, while the male lead brings a sense of satisfaction. Generally speaking, big male actors prefer to use young male actors to win the popularity of female audiences. For the average male audience, the scheming in the leading actor and the counterattack plot of the small potatoes are particularly popular elements. Therefore, it makes sense for the leading actor to return, but it needs to harvest good viewing results in order to form a positive incentive to the market.
it has been analyzed that the reason why it is difficult for the leading actor to achieve a double harvest in word-of-mouth and audience at the same time has a lot to do with the limitations of his theme. First of all, these dramas lack proximity to the current audience and life. In addition to the Bailuyuan and Sima Yi series, there are also Yu Jackie and the Empire of the Qin Empire, which were broadcast on CCTV. They are far away from modern urban life, so it is difficult to give the audience a sense of substitution and emotional resonance. Secondly, the number of female viewers is larger than that of men, so the income brought by female TV dramas is greater than that of male TV dramas. On the other hand, the plot style of the leading actor is too masculine, the clue is more complex, and the audience is narrow, which can not arouse the interest of women. Thirdly, the main actor follows the serious narrative principle of the drama, and the joining of the old actor ensures that the performance of the whole play will not be derailed. But in today's cultural aesthetic environment, it is precisely this kind of serious narrative has no advantages, but also lack of topics and gimmicks. Therefore, the main actor ushered in the "counterattack" is still a long way to go. Plays starring popular idols such as Yang Yang and Wu Yifan are expected to be the first to break the predicament if their acting skills pass.
Edit: mary