Using AI Technology to create a large Entertainment Ecological Field iqiyi will become an entertainment company that knows more about video.

on November 16th, the 2017 Baidu World Congress was held in Beijing with the theme of "Bring AI to Life". Gong Yu, founder of iqiyi and CEO, delivered a keynote speech entitled "iqiyi knows more about Entertainment". Gong Yu said that iqiyi's emphasis on science and technology is in line with Baidu's AI innovation gene. According to the third-quarter results released by Baidu, iqiyi and Baidu-related businesses have shown strong synergy, such as Baidu information stream introducing iqiyi into video content as an exclusive partner. at the same time, iqiyi and Baidu Cloud have further cooperation in business. Driven by both content innovation and scientific and technological innovation, iqiyi has creatively led the Chinese entertainment market in the fields of intelligent technology innovation, popular style content creation, marketing method innovation, business model upgrading and so on.

Lu Qi, president and chief operating officer of Baidu Group, said that AI has brought the mobile Internet into a new mobile era, and Baidu's related core products, such as mobile phones Baidu and iqiyi, will make full use of the new capabilities to comprehensively promote new technologies and products, and lead the user experience in the new mobile era.

strong > ingenuity to create high-quality entertainment content is the joint crystallization of people and "intelligence" / strong >

at present, AI has run through iqiyi's creation, distribution and procurement, really assisting content experts to achieve more accurate creation and procurement judgment, which is also the core reason why iqiyi continues to produce popular styles. In 2017, the total number of hits of the popular variety show "China has Hip Hop" exceeded 2.7 billion.

in the content ecological layout, iqiyi deeply integrates AI technology and entertainment genes to create an AI entertainment ecological field in an all-round way. Data show that in iqiyi's multi-time window prediction based on machine learning, the variance accuracy of movie box office prediction is as high as 77% half a year in advance, and the variance accuracy of TV series traffic forecast is as high as 88% from half a year to one year in advance. Driven by AI, iqiyi produced many high-quality self-made content, such as "Hip Hop in China", "Strange work", "remaining sin", "River God" and "undocumented Crime", all of which were blessed by AI technology and eventually became phenomenal content for the whole people. In 2018, the launch of iqiyi's self-made variety show "Robot for hegemony", "Idol trainee" and "Hot Blood Street Dance Troupe" shows iqiyi's confidence in exploding a larger market with "minority culture" through the deep integration of "human" and "intelligence".

as iqiyi founder and CEO Gong Yu said, "AI has become iqiyi's infrastructure in content production, insight into users and content distribution." Today, iqiyi's positioning and innovative use of AI is clearer and more determined. As an entertainment company driven by scientific and technological innovation, the biggest difference between iqiyi and traditional entertainment companies is that its driving force comes not only from content creativity, but also from scientific and technological innovation-the use of AI technology enables iqiyi to have a deeper understanding of the needs of content, users and partners.

strong > innovative marketing AI technology further strengthens the commercial realization of entertainment companies / strong >

after years of business operation and operation, iqiyi has formed a set of cooperation model that meets the needs of the market. Relying on iqiyi's strong content distribution ability and monetization ability, the three parts of PPC, PGC and UGC will work closely together in the future to expand the scale of users and make the matching between content and audience more accurate. More content distribution capabilities, so that partners can benefit more.

in addition, relying on strong AI analysis capabilities, content recognition technology, and audience feature identification technology, iqiyi also creates a marketing experience for advertisers that not only conforms to the user experience, but also moves consumers. Among them, AI products such as "flash planting", "follow TV purchase" and "plot sticker" are used in video scene identification, commodity identification and plot identification, which not only meet the entertainment needs of users, but also become an important way for the platform to obtain consumer information. Accurate advertising products based on Baidu and iqiyi search for big data can not only let users see the ads that they are most interested in, but also provide advertisers with more intelligent delivery methods.

on November 16th, Gong Yu, founder of iqiyi and CEO, demonstrated the ability of AI technology to understand and analyze video through a video clip of the popular variety show "Hip Hop in China". Through intelligent identification technology, video highlight analysis, voice analysis, user intention identification, video fingerprint technology and other functions, AI accurately completes the understanding and analysis, rapid extraction, and intelligent editing of the video, realizes the analysis of the comprehensive heat curve of the video, and at the same time automatically generates the dynamic cover of the wonderful content in the video, which is convenient for users to preview efficiently.

strong > insight into user AI accurate identification and continuous improvement of user personalized experience / strong >

according to iResearch data, in the mobile video market, iqiyi APP continued to lead the mobile video market with 549 million independent devices per month. From the perspective of user stickiness, iqiyi APP ranks first in the mobile video industry with a total monthly effective time of 6.34 billion hours and a total number of 18.8 billion times per month.

in the face of a large user base, iqiyi extensively collects interactive data, consumption recharge records, search and playback behavior of users in the process of using iqiyi, injects huge amounts of data into the AI system of iqiyi's brain, identifies users' potential intentions by means of machine learning, establishes user behavior patterns of subdivided categories, and applies these results in the fields of public opinion analysis, personalized recommendations and audience portraits. Continuously improve operational efficiency and provide more possibilities for personalized recommendations for users.

Gong Yu, founder and CEO of iqiyi, said that at present, AI technology has run through all aspects of iqiyi's video creation, production, tagging, distribution, playback, cash and after-sales service, making iqiyi a better video-savvy entertainment company. In the future, the competition of pan-entertainment market will be more than the competition of content production and user scale. Iqiyi will explore the infinite possibility of the combination of AI and entertainment together with Baidu. Defining the entertainment market in a technical way will also become the next track, and the influence of iqiyi's AI technology will also bring unlimited imagination to the development of the entertainment market.

Edit: mary