Beijing Culture's revenue in the first quarter increased by nearly 20% and the integration of the entire industry chain has achieved initial results

recently, Beijing Culture disclosed its performance report for the first quarter of 2017, which showed that "turning losses to profits in the same period" and "increasing investment in film and television projects by 334 million yuan" is undoubtedly related to the active strategy it is implementing in film and television investment. and its linkage deployment in the industrial chain such as film, television, artist brokerage and variety after resource integration and company restructuring.

original title: Beijing Culture's income in the first quarter increased by 19.62%

recently, Beijing Culture disclosed its performance report for the first quarter of 2017, which shows that "turning losses to profits in the same period" and "increasing investment in film and television projects by 334 million yuan" is undoubtedly in line with its active strategy of film and television investment. And it is closely related to the linkage deployment of the industrial chain such as film, television, artist brokerage and variety after the integration of resources and the reorganization of the company. On the road of transforming the pan-entertainment industry, Beijing culture has increasingly shown its industrial layout ability and influence that can not be underestimated.

Public data show that Beijing Culture has invested in a total of 17 films in 2017, including Wolf Warriors 2 directed by Wu Jing, Fanghua by Feng Xiaogang, Hidden on the back of the knife by Xu Haofeng, and the Fengshen trilogy, which Wuershan has been preparing for seven years. In addition, TV dramas and variety shows, including IP drama "Wu Zhi Qiankun" and Reality Show "High Energy Youth Group", have shifted their focus to the post-90s market.

strong > first quarter Financial report: shareholders' net profit turns from loss to profit / strong >

if Beijing Culture officially merged with Beijing Century partner Culture Media Co., Ltd. (hereinafter referred to as "Century partner") and Zhejiang Xinghe Culture Brokerage Co., Ltd. (hereinafter referred to as "Xinghe Culture"), completed the transformation to the pan-entertainment industry after the company's merger and reorganization. That 2017 can be said to be a strategic year for the stable and sustained growth of Beijing's culture. It can be seen from the results of the first quarter of this year that Beijing's cultural business income is 53.72 million (adjusted), an increase of 19.62% over the same period last year, while the net profit belonging to shareholders of listed companies has turned from a loss to a profit, a substantial increase over the same period last year.

compared with the trend of "turning losses into profits", in the financial report of Beijing Culture in the first quarter, there is a change in data that deserves more attention: the net cash flow generated by operating activities is 370 million yuan, more than four times that of 69.59 million in the same period last year, of which the investment in film and television project development increased by nearly 340 million over the previous year. What is shown behind this figure is that Beijing Culture has made rapid progress in the film and television business in 2017.

strong > Resource Project / strong >

Wu'ershan 's seven years of polishing "Feng Shen Trilogy" Zhang Li's transformation to rejuvenate IP

2017, Beijing Culture has laid out important IP projects in film, television and variety arts, each of which forms the focus of the industry, while the whole industry chain three-dimensional development, three-dimensional marketing.

in 2017, Beijing Culture has laid out important IP projects in film, television and variety shows, each of which forms the focus of the industry, as well as three-dimensional development and three-dimensional marketing of the whole industry chain.

strong > Movie / strong >

in 2017, Beijing Culture has invested in 17 films, including Wolf Warriors 2 directed by Wu Jing, Fanghua by Feng Xiaogang, Hidden on the back of the knife by Xu Haofeng, Indian God of Medicine by Xu Zheng and supervised by Ning Hao, and wandering Earth by Liu Cixin. Among them, the most eye-catching is undoubtedly the cooperation between Beijing Culture and Changshengtian, which lasted 7 years to develop and produce IP "Fengshen Trilogy".

the series of films began to be developed in 2014, and Urshan is the director. The shooting date is tentatively scheduled for July 2018 and is expected to be released from 2020 to 2022. Beijing Culture plans to invest 1.3 billion yuan, and is responsible for the follow-up promotion and distribution work.

Beijing Culture is deeply involved and deeply laid out from the development stage of the project. at the same time, it will also realize the integration and cooperation of all chains of its pan-entertainment industry by focusing on the project of the Fengshen Trilogy. Song GE, chairman of Beijing Culture, and Wu Ershan, director of Beijing Culture, have told the media that the Fengshen trilogy bears their determination to promote the industrialization of Chinese films, while around the big IP of Fengshen, Beijing culture has quietly laid out the layout of the whole industry chain, including theme parks, hotels, online dramas, variety shows, games and other derivative products.

Xia Chenan, president of Beijing Culture, also told the Beijing News not long ago that Beijing Culture will establish a three-dimensional development and three-dimensional marketing system based on the industrial chain by focusing on important IP projects.

strong > TV / strong >

in terms of TV series, Beijing Culture in 2017, relying on Century Partners, is preparing 10 TV dramas, including Guo Jingyu's new film Brave Heart 2, Zhang Li's IP drama Wu Zhi Qiankun (starring Yang Yang), and Jiangshan No regrets. As the most important co-director of Beijing Culture in TV series, Zhang Li's transformation to IP drama has attracted great attention and expectation in the industry, which also means that Beijing Culture has begun to pay more attention to the young market in the TV drama business.

strong > Variety / strong >

Variety, although the number of cultural participation projects in Beijing has decreased, the depth of involvement in the project has obviously increased. For example, in the "High Energy Youth Group" broadcast in the first quarter, Beijing Culture is deeply involved in everything from code disk, model research and development to production. The program brings together the pan-90s power of variety shows, opening up a new way for the variety market to become younger, and will also be developed into brand-new films and online dramas in the future.

strong > net drama / strong >

besides the film and television variety, Beijing culture is also actively exploring the new media section. According to reports, the original online drama "Angel's eyes", which will start in May, is the first series after the launch of Beijing's new cultural media section, and it is also a criminal investigation drama jointly created with the Golden Shield Film and Television Cultural Center of the Ministry of Public Security. It is planned to create more than 15000 minutes of drama involving the case in the next few years. Open the prelude to the layout of Beijing cultural online drama.

strong > "Thermal Magnetic Field" integrates director resources / strong >

although it is only one year after the formal transformation, Beijing's cultural industry chain merges smoothly, and its pan-entertainment IP industry linkage strategy is gradually becoming clear. Its core strategy is very clear, which is to focus on the core IP projects in each sector, and to create a full range of pan-entertainment around the core parts of pan-entertainment, such as movies, TV dramas, variety shows, artist agents and so on. This undoubtedly puts forward higher requirements for the company's resources.

not long ago, Xia Chenan, president of Beijing Culture, said in an interview with reporters that it is difficult to talk about ecology without a platform. "at this stage, our more pragmatic attitude is to create a thermal magnetic field with adsorption capacity, so that talents and resources from all over the world can be used by us." Xia Chenan said, "at present, the magnetic field of Beijing culture already has six major capabilities: talent adsorption, capital supply, platform communication, publicity and promotion, marketing and distribution, and trial and error."

take "A Generation of Goblin" starring Liu Yifei and Feng Shaofeng, which invested more than 7000 million yuan this year as an example. compared with the film itself, the market thinks that Beijing culture actually values the high-quality resource of supervising and producing Chen Guofu. At the annual meeting before the Spring Festival this year, Beijing Culture announced Chen Guofu as its art consultant and will have more long-term and in-depth cooperation in the future. Therefore, even the "unfinished film" guarantee, which has attracted much attention, actually includes the auxiliary deployment of Beijing culture to the integration of human resources.

throughout the resource layout of Beijing Culture in film and television cooperation, screenwriters Liu Zhenyun and Yan Geling, directors Chen Guofu, Zhang Li, Wuershan, Ding Sheng, Wu Jing, Feng Xiaogang, Ning Hao, Xu Haofeng and other big names in the industry are among them.

strong > Artist Brokerage / strong >

in terms of artists, Beijing Culture relies on Xinghe Culture, a subsidiary company, and is forming a systematic echelon lineup of artists. Xinghe Culture and its subsidiaries now have 67 artists, including Bai Baihe, Lu Yi, Hu Jun, Zhong Chuhong, Jiao Junyan and so on. In 2017, Xinghe artists went deep into a number of production groups across the country and participated in a number of high-profile film and television works, including "Surgical Wind" starring Bai Baihe, phenomenal hit drama "in the name of the people" starring Lu Yi and Ke Lan, and "Nirvana in Fire 2" starred by Mei Ting and Guo Jingfei. Not only that, Xinghe artists will also work closely with Beijing cultural production projects to promote the rise of young artists through company investment and optimize the project through high-quality artists.

strong > Cultural Tourism / strong >

at the same time, Beijing Culture also insists on promoting consumption, creating profits, and providing marginal assistance for film and television project investment in the operation of tourism and cultural entities.

Edit: nancy