Ciwen Media signed the exclusive broadcast agreement "Liangsheng" is more valuable than "Chu Qiao Zhuan"?

Ciwen Media announced another big move yesterday, signing a single broadcast agreement with Shanghai Juli Media Technology Co., Ltd., with an amount of about 800 million yuan, and the show is likely to be "Liangsheng" starring Zhong Hanliang and Ma Tianyu. Can we not be sad? If the news is true, then Liangsheng's current royalties have been as high as 1.1 billion yuan.

original title: the copyright of "Liangsheng" has been sold for 1.1 billion?

Ciwen Media Co., Ltd. (hereinafter referred to as "Ciwen Media"), which created popular TV dramas such as "Flower Thousand bones", "Old Nine Men" and "Legend of Chu Qiao", announced that it had signed a single broadcast agreement with Shanghai Juli Media Technology Co., Ltd. (hereinafter referred to as "Juli Media") with an amount of about 800 million yuan. And this play is likely to be "Liangsheng, can we not be sad" starring Zhong Hanliang and Ma Tianyu. If the news is true, then Liangsheng's current royalties have been as high as 1.1 billion yuan.

announcement, Shanghai Mitao Film Co., Ltd. (hereinafter referred to as "Mitao Film"), a subsidiary of Ciwen Media, and Holgos Dingkun Film and Television Communication Co., Ltd., a wholly-owned company, recently signed an "exclusive purchase Agreement for Audio and Video programs" with Shanghai Juli Media Technology Co., Ltd. According to the agreement, Juli Media will exclusively distribute the licensed film and television works with the same number of episodes and series content after 24:00 every night during the premiere of the show on satellite TV. The major contract amount signed in this transaction is 800 million yuan or 760 million yuan (depending on the TV platform of the show's premiere), which already accounts for 43.81% or 41.62% of the company's total revenue in the most recent fiscal year

according to the announcement. The signed exclusive series is an urban TV series, and "Liangsheng" is expected to be the king of the play in 2018, according to the record sheet of investor relations activities released by Ciwen Media on July 19, 2017. In addition, "Dark one 3", "Lordship", "Si", "three-body" and other projects are in post-production or filming, or are about to start. Therefore, many people also believe that the exclusive online broadcast right signed by Ciwen Media is precisely the plan to launch Hunan Satellite TV, the TV series "Liangsheng, can we not be sad" starring Zhong Hanliang, Ma Tianyu and Sun Yi.

it is worth noting that according to the 2016 annual report of Ciwen Media, the purchase contract between "Liangsheng" and Hunan Satellite TV is 384 million yuan. If it is signed with Juli Media, it means that the total price of the show will reach 1.184 billion yuan. The price per episode is 14.8 million yuan. Data show that the Legend of Chuqiao, previously produced by Mitao Pictures and Kerton's Shanghai Syndicate, was sold to Hunan Satellite TV and the three platforms of iqiyi and Sohu for more than 600m yuan, helping Ciwen Media make a profit of more than 150 million yuan last year. Therefore, once the news is confirmed, "Liangsheng" may surpass "Chu Qiao Zhuan" and help Ciwen Media make more profits.

Edit: xiongwei