Youye Investment is raising 100 million yuan in funds to layout content production and wants to build a "Tmall Mall" in the entertainment industry

with the increasing consumer demand for entertainment products, and the creation of entertainment and film products becoming more and more professional and systematic, excellent entertainment products have become excellent investment targets pursued by many investors.

with the increasing consumer demand for entertainment products, and the creation of entertainment and film products becoming more and more professional and systematic, excellent cultural and entertainment products have become excellent investment targets pursued by many investors.

but for investors, in the process of investment, the various risks caused by the asymmetry of information and the characteristics of the entertainment industry have become potential problems that affect investors' decision-making and income distribution. In view of the pain points of these industries, entertainment investment, as the first professional Internet investment platform for the entertainment industry in China, was officially established on March 30 this year, aiming at fully networking the entertainment investment process, reducing the communication, credit, and time costs that must be faced in the past investment process, and providing professional and simple services for the entire entertainment industry and investors who want to invest in the entertainment industry.

< strong > solve the pain points of the industry to avoid information asymmetry, encourage resources to realize < / strong >

Zheng Le, founder of entertainment investment and CEO: to put it simply, entertainment investment is to create an one-stop service platform similar to "Tmall Mall", but the "flagship stores" on this platform are all excellent companies in the entertainment industry, and the goods in the store are the investment share of cultural and entertainment products controlled by these companies.