Youye Investment is raising 100 million yuan in funds to layout content production and wants to build a "Tmall Mall" in the entertainment industry
with the increasing consumer demand for entertainment products, and the creation of entertainment and film products becoming more and more professional and systematic, excellent entertainment products have become excellent investment targets pursued by many investors.
with the increasing consumer demand for entertainment products, and the creation of entertainment and film products becoming more and more professional and systematic, excellent cultural and entertainment products have become excellent investment targets pursued by many investors.
but for investors, in the process of investment, the various risks caused by the asymmetry of information and the characteristics of the entertainment industry have become potential problems that affect investors' decision-making and income distribution. In view of the pain points of these industries, entertainment investment, as the first professional Internet investment platform for the entertainment industry in China, was officially established on March 30 this year, aiming at fully networking the entertainment investment process, reducing the communication, credit, and time costs that must be faced in the past investment process, and providing professional and simple services for the entire entertainment industry and investors who want to invest in the entertainment industry.
strong > solve the pain points of the industry to avoid information asymmetry, encourage resources to realize / strong >
Zheng Le, founder of entertainment investment and CEO: to put it simply, entertainment investment is to create an one-stop service platform similar to "Tmall Mall", but the "flagship stores" on this platform are all excellent companies in the entertainment industry, and the goods in the store are the investment share of cultural and entertainment products controlled by these companies.
at the same time, the projects with various types and themes covered on the entertainment investment platform also ensure that it can meet the various investment preferences of investors to the maximum extent, which greatly saves the time cost of finding corresponding resources. Once the investment behavior is completed, the entertainment investment will also confirm the right in the "flagship store"-- in order to ensure the investment income, facilitate the management to transfer the investment rights and interests at a premium, continue to invest, and introduce more investors. it saves the credit cost of all parties.
strong > National platform Tianjin Institute settlement income fund risk is greatly reduced / strong >
although the domestic film and television industry has developed rapidly in recent years, it has to be admitted that the industry order is still relatively chaotic. Due to the unclear ownership of income and too many levels of income distribution, there are disputes over the ownership and distribution of investment income in many recreational projects. Therefore, the flow of funds, especially the flow of project rebates, is still a concern for many investors. In this regard, there is entertainment investment through the third-party authority to control the flow of funds, while the platform itself does not interfere with the funds at all.
as the "Tmall Mall" in the field of cultural and entertainment investment, some entertainment investors have chosen the Tianjin Financial assets Exchange as their "Alipay"-the investment agreement of the project side must first be examined and approved by the platform before it can be put online; and when the refund is generated, the investment income is distributed to the ultimate beneficiary through the clearing center of Tianjin Institute.
relying on the national capital background of Tianjin Institute, the financial risk and policy risk of the projects traded on the entertainment investment platform will be greatly reduced. As the first financial assets trading platform covering the whole country and facing the whole world, Tianjin Institute has been hoping to expand the variety of financial products and try to different industries. This cooperation with entertainment investment is also because Tianjin is optimistic about the future of the entertainment industry and hopes to jointly open up new business growth points with entertainment investment. From the system of both sides to risk control and management, Tianjin Institute has put forward high requirements for entertainment investment, but also provided extremely professional financial protection. This makes the cooperation between the two sides close and efficient, which is tantamount to giving eager investors a "reassurance".
strong > High-quality projects are coming online one after another. / strong >
the partners of entertainment investment are all the leading companies of content production, including the new studio, Qishu Youyu, Zhongnan Film, IFG, Seven Entertainment, Yingmei Media, etc.-- these companies almost won the most popular online projects last year, which means that you only need to log in to invest in a platform for entertainment investment. Investors can capture all the projects controlled by the best companies in these industries. The following table shows some high-quality projects with entertainment investment that have been confirmed to be online, and the total price of the projects that have been agreed so far has exceeded 600 million yuan.
Entertainment Investment official website: more high-quality projects can be found on www.youyutouzi.com.
in addition to online movies, entertainment investments are also open to online dramas, TV dramas, big movies, stage dramas, variety shows, and so on. At present, there are hot IP stage shows such as "full-time Master" and "Ito Runji", while the offline flash stores of "Ito Runji" and the variety program "East becomes West" to be broadcast by Zhejiang Satellite TV have also begun financing exclusively in entertainment investment platforms.
strong > raising 100 million yuan industrial fund has entertainment alliance layout content production / strong >
in addition to making entertainment investment Internet and helping to solve industry problems, entertainment investment is still raising 100 million yuan of industrial funds at the present stage. On the one hand, this fund can be targeted to invest in high-quality projects shown on the entertainment platform; on the other hand, in addition to being a platform, there are plans to invest in entertainment and participate in the production of content-in the process of communicating with the head resources in the industry, entertainment investment is bound to explore some forward-looking new ways to play. Based on these new ways of playing, entertainment investment also hopes to cut in from the perspective of "small and beautiful" such as short videos, miniseries or network ensembles, try to have their own content, and expand the industrial ecological chain with entertainment investment. The "Entertainment Industry Alliance", which was established at the same time at the brand press conference, is to complement the superior resources between the traditional film and television industry and Internet paid content producers, and to lay a solid foundation for mutual integration and cooperation.
Edit: nancy