Taking dreams as horses is valued at 80 million,"Dress Beep Academy" has a target of 1 billion hits for the second quarter

In August 2015, Dream for the Horse received millions of angel rounds of financing from Beijing Microfilm Digital Eye Cultural Industry Investment Fund. A total of RMB 8.5 million was invested in the Pre-A round of financing, which was completed not long ago, with a valuation of approximately RMB 80 million.

Original title: Can people under the age of three use their dreams as horses to become the universal harmony of the south with the help of "Dress Beep Academy"?

Last Saturday, in a small but quiet venue in Shanghai Cultural Square,"Dream for Horse", which focuses on the production of southern online comedies, held a press conference for the second season of their online drama "Dress Beep Academy", which will be launched on May 11.

Before the second season release conference of "Dress Beep Academy", there was a saying in the industry that "there is Wanhe Tianyi in the north, and there is a dream in the south." At this press conference, CEO Ma Moshang, who made dreams for horses, directly said this sentence was used as a "slogan." The reason why we have such confidence in taking dreams as horses is not only due to the favor of capitalists, but also due to the results achieved in the first season of "Dress Up Beep Academy".

Since the first season of "Dress Beep Academy" was filmed, Dream for Horse was still in the Angel Round stage and the funds were relatively limited, there was no effort in external publicity and actor packaging. About a month ago, Ma Moshang told reporters that in the second season of "Dress Beep Academy", it will focus on external publicity and actor packaging.

The launch team of "Dress Beep Academy" in the second season said that the target number of clicks this time was less than 1 billion

yuan in less than a year. The capital side twice threw an olive branch to this company, which has not been established for three years: In August 2015, Dream for the Horse has received millions of angel rounds of financing from the Beijing Microfilm Digital Eye Cultural Industry Investment Fund. In the Pre-A round of financing that was completed not long ago, there were both investment from rich capital leaders and Shen Yixin Venture Capital, which came from the background of the Shanghai City government. In the Pre-A round of financing, a total of RMB 8.5 million was invested from the above two parties, with a valuation of approximately 80 million.

As one of the broadcast platforms for the first season of "Dress Beep Academy", Miopai became the co-producer of the show in the second season. In an interview about a month ago, Ma Moshang told reporters that this time the two sides still There is no cost involved, but during the promotion period, Miopai will provide a resource package for the second season of "Dress Beep Academy"."After we upload the online drama, there will be news push, and Mobile device can receive updates in time."

The second season of "Dress Beep Academy" also made a new attempt in monetizing traffic. It conducted research on IP e-commerce, doing peripheral services, and "entertainment + purchasing behavior". It is understood that due to the similarity and proximity of the audience with Metersbonwe, the two parties have reached a cooperation and the cooperation model is still under negotiation.

Although it is based on Southern style comedy, Dream for Horse has clearly positioned its benchmark as Northern style comedy Wanhe Tianyi. After the first season of "Dress Beep Academy" was broadcast, it received 250 million hits. After getting a good start for the first time, Dream for the Horse directly targeted the target hits for the second season by 1 billion. While Wanhe Tianyi's "Unexpectedly" had the highest hits in the second season, only 911 million hits. It seems that the "benchmark" of using Dream for the Horse is "well known to everyone."

Yesterday, the first episode of the second season of "Dress Beeping Academy" was officially launched. The second season of "Dress Beeping Academy", which has a total of 12 episodes, has only completed the production of the first 6 episodes. For the next 6 episodes, the team of Dreams for Horses is in the process of rapid production. In addition to the second season of "Dress Up Beep Academy", online dramas such as "Hi, CEO" and "Chemical Ali" will be launched one after another.

Can a man under the age of three who uses his dream as a horse to catch up with Wanhe Tianyi, who is already four years old?

"Unexpectedly", which was first uploaded to Youku Video in 2013, relied on the almost paralyzed image of actor Wang Dachui and the actors 'funny and nonsense performance, making this drama a dark horse that suddenly appeared in online dramas. The production company behind it Wanhe Tianyi has also become the benchmark for all online drama companies in recent years. The total number of clicks in the three seasons exceeded 1.992 billion online dramas, plus a major theater movie with a box office of 320 million yuan."Unexpectedly" has become popular among white guests, famous beast Yi Xiaoxing, Kong Lianshun and other actors. Wanhe Tianyi has also Because of "Unexpectedly", it has changed from an initial team of 10 people to a large team of more than 200 people.

In terms of time, Dream for Horse, which was established in 2015, was born late in Wanhe Tianyi. Currently, Dream for Horse has 30 to 40 people, and there is still a lot of room for improvement compared with Wanhe Tianyi in terms of team size. Although Dream for Horse has placed unlimited hopes on "Decoration Academy" and set the total number of hits in the second season at 1 billion, the "Decoration Academy" series still needs to work harder in terms of word of mouth and influence. For Dream for Horse, it is: the revolution has not yet succeeded, and comrades still need to work hard.

Although the first season of "Beep Academy" has more than 250 million hits across the platform, among several mainstream video sites, the first season of "Beep Academy" has remained at around 20 million hits, including 23.886 million hits on Tencent, 11.484 million hits on Youku, and only 1.518 million hits on iQiyi. As for the comments under the web page, they are mixed. It is not difficult to see from the first episode of the second season of "Beep Academy" that the overall style of the second season has not changed much, which may not be a good thing for the dream-for-horse target of 1 billion hits for the second season of "Beep Academy."

At present, Wanhe Tianyi's "Report Boss" second season has been launched in Youku video, but from Douban 4.9 points evaluation, it did not copy "never thought" lucky, nor did it continue "Report Boss" first season 8.2 points good results. Perhaps online dramas have relatively small investment in the industry, a relatively short production cycle, and a faster update speed. Compared with TV dramas and movies, the risks are smaller. Once they exceed the expected results, they will achieve word-of-mouth and clicks. When it is a win-win situation, they will be favored by many capital parties with a keen sense of smell, and "become CEO, win Bai Fumei, and reach the peak of life."

It is too early to say whether turning dreams into horses can become the universal harmony and convenience of the south. The difficulty of copying the content industry has always been the biggest difficulty and risk in this industry.

Editor: Nancy