Oriental Pearl lays out overseas hot dramas and starts to develop content copyright

On December 22, South Korean television station MBC, known as the "King of Korean Drama", was personally led by Taiwan Chang 'an Guanghan to Shanghai Oriental Pearl New Media Co., Ltd., and the two parties reached an exclusive cooperation intention for the next three years.

Oriental Pearl New Media, which has been making frequent moves recently, has begun to make efforts to lay out content copyright. On December 22, South Korean television station MBC, known as the "King of Korean Drama", was personally led by Taiwan Chang 'an Guanghan to Shanghai Oriental Pearl New Media Co., Ltd., and the two parties reached an exclusive cooperation intention for the next three years. From 2016 to 2018, the Internet media and TV rights of MBC Korean drama resources will be "exclusively" settled in BesTV, a new media brand owned by Oriental Pearl.

This also means that BesTV viewers can not only enjoy classic Korean dramas produced by MBC such as "Da Jang Geum","Coffee Prince No. 1 Shop" and "My Name is Kim Samshun", but also see all the latest Korean dramas produced by MBC in the next three years, including the 2016 new dramas "Goodbye Mr. Black" and "Flower in Prison" that have already made Korean drama fans wait for.

Korean dramas and Korean variety shows have become more and more popular among young people in the China market in recent years. The cooperation between Oriental Pearl New Media and MBC is not only optimistic about its strong and sophisticated content production capabilities, but also the brand effect of its classic IP., and a good foundation among young audiences. It is reported that this cooperation between the two parties will not only be a simple copyright transaction, but in the future, the two companies will also combine the advantages of their respective content and channels to carry out in-depth cooperation in multiple fields. Behind this cooperation, it also demonstrates the strategy and direction of Oriental Pearl New Media in terms of content layout in 2016.

Oriental Pearl New Media Co., Ltd.(stock code: 600637) is the unified industrial platform and capital platform of Shanghai Radio and Television Station and Shanghai Culture Radio, Film and Television Group Co., Ltd.(SMG). Oriental Pearl New Media's content copyright library has a super-large volume of more than 1.2 million hours, and is called "the largest copyright library on TV and mobile Internet media in China." Not long ago, Oriental Pearl also used its powerful content resources to jointly release the new product "Popular TV" with Zhaochi, setting off a new storm of 4K Internet TV in the industry. Combined with the recent series of strategic cooperation signed by Oriental Pearl with ASW, Huawei, ZTE, NetScience Technology, 360 and other companies, it can be seen that Oriental Pearl is making every effort to build an Internet media ecosystem including "content, channels and platforms, and services." Ambition.

MBC produces about 730 hours of excellent TV series every year. Its TV series such as "Jumeng"(a popular masterpiece with a ratings of more than 50% in South Korea in 2006),"Coffee Prince No. 1 Store","Li Suan","Queen of Shande","Best Love" and "The Moon Embracing the Sun" continue to continue the rolling craze of the Korean Wave, and "Da Jang Geum" has set a record for the highest ratings in the mainland of China, Taiwan, Hong Kong and other places.

Editor: vian