LeSports and Caduobao reach strategic cooperation to explore new thinking in sports marketing

On July 8, LeSports and Caduobao Group announced a strategic cooperation to jointly launch a new era of sports marketing in Caduobao in 2016 and open up new ideas for herbal tea brand marketing. The two sides will focus on LeSports 'cooperation in the seven major events of the "Super League, FA Cup, Super Match Day, Wimbledon, Snooker, Women's Professional Tennis Federation (WTA), and North American Major League Football (MLS)", and at the same time, on LeTV's 24-hour sports event information program "Sports +" launched brand implantation cooperation.

Original title: Olympic outpost Battle Caduobao teamed up with LeTV to prepare for sports marketing

On July 8, LeTV Sports and Caduobao Group announced a strategic cooperation to jointly launch Caduobao's 2016 sports marketing new era and open up new ideas for herbal tea brand marketing. The two sides will focus on LeSports 'cooperation in the seven major events of "Super League, FA Cup, Super Match Day, Wimbledon, Snooker, Women's Professional Tennis Federation (WTA), and North American Major League Football (MLS)", and at the same time, on LeTV's 24-hour sports event information program "Sports +" launched brand implantation cooperation.

2016 ushered in the "New Year" of sports. LeSports, which owns the most event copyrights in the world, took the lead in occupying the exclusive copyright of new media in China for the 2016 and 2017 seasons of the Chinese Super League. The marketing value generated by the event's high attention is self-evident. In addition to its strong copyright strength of sports content, it forms ecological synergy for content in many aspects such as hardware (multi-terminal broadcast platform), upstream and downstream operations of events and venues, and value-added services. LeEco Ecosystem supports LeEco Sports in "IP operations + content platform + Intelligence + Internet services". LeEco Sports achieves multi-terminal coverage and full-screen linkage, occupying core scenarios such as living rooms, and successfully subverts the traditional sports value chain.

In addition to live broadcast copyright, well-known sports media people such as Liu Jianhong, Huang Jianxiang, and Zhan Jun have become symbols and spokespersons of LeSports; in terms of game viewing experience, LeSports Studio has implanted 3D vision technology to restore the stadium to the studio and directly conduct court commentary based on real-time game conditions, guide technical analysis, and enhance the game viewing experience; In addition, LeEco uses the interaction between sub-ecosystems to deploy around IP, such as LeEco Super Helmet, 360-degree panoramic live broadcast, LeEco TV, LeEco Sports Cloud Services, etc. In addition, LeEco also conducts viewing through the newly acquired Octopus TV and Soda Football Innovation in the interactive experience of the game.

Jaduobao also pioneered the introduction of the "mobile Internet +" strategy into the herbal tea industry, forming a closed marketing loop of Internet + herbal tea + Jaduobao and creating the first herbal tea industry ecosystem. This coincides with LeSports, which has always adhered to the ecological concept.

In 2016, Caduobao Group's marketing strategy focused on sports-related brand exposure, shifting from title variety shows to sports marketing, breaking with traditional forms such as hard and wide release. LeSports and Caduobao jointly innovated advertising placement forms in top-level event live broadcasts and information to achieve seamless connection between content marketing and events. With this breakthrough strategic cooperation, the two parties are bound to create phenomenon-level sports marketing influence.

Tan Jingying, senior vice president of LeEco Marketing, believes that LeESports has occupied the sports industry's marketing highland in 2016, surpassing the title exposure model of traditional sports event live broadcasts in terms of brand marketing; LeESports will give the Caduobao brand full participation and interaction at the content level, and expressed that LeESports is willing to work with Caduobao Group to create a new game for sports marketing.

Pang Zhenguo, Secretary of the Party Committee of Caduobao Group, pointed out,"Caduobao's strategic cooperation with LeSports will use the new model of 'Internet +' sports to complete its occupation in the 'Olympic Year' and consolidate its position in the industry through brand communication." Jaduobao chose LeSports. On the one hand, it will directly seize the domestic live broadcast entrance of global sports events. At the same time, it will combine the power of LeSports ecology to achieve strong connections between event content, Jaduobao brand and users, and accurately reach Jaduobao's target consumer groups.

Editor: yvette