GVO "to Music" joins Taihe Music Group

Taihe Music Group announced that Chengdu cutting-edge Urban music brand GVO "couplet" has joined Taihe Music to promote the development of youth culture and Urban music. After joining Taihe Music Group, GVO will continue to operate independently, but it will promote the deep cooperation between GVO and Taihe Music in terms of brand value, channel sharing and resource linkage. Taihe Music also extends its tentacles to the field of youth culture and promotes its expansion in the field of youth culture through its integration with young brands.

this not only means that Taihe Music has further improved its layout in Chengdu, an important city of Chinese original music, but also means that Taihe Music has gained new strength in the circle strategy of vertical field and market segment. Xu Yi, president and CEO of Taihe Music Group, said: "the cooperation with GVO will open up a new situation for Taihe's vertical layout. In the user-oriented new music ecology, music content creation, dissemination and accompanying lifestyle innovation will further sink into the market segment."

Chengdu, the birthplace of GVO Duoyin, has always been regarded as the center of original music. According to the report on the production status of Independent musicians in China, the number of independent musicians in Sichuan is second only to Beijing and Guangdong, and most of them are from Chengdu.

GVO's music style focuses on the urban pop style with URBAN MUSIC as the core, combining the elements of new school HIP HOP, RB, pop electronic EDM and so on. URBAN culture is what is happening today, what is young, what is happening. The brand name comes from "Good Vibes Only". Good emphasizes the right feeling and the right person. Vibes means empathy is the main way to communicate with good music, and Only means that only good enough can be the only one. At present, GVO has many groups of high-profile musicians and youth cultural pioneers, such as Wang Yun CLOUD WANG, EnjiA Wei Enjia, BIN Douzi, Afar Chen Lifan, GLOCK Huang Jiulong, DJ OSZ, Don Jessie and so on.

GVO was founded in 2018, with the vision of becoming a "big family of people who have ideals and pursuits of music". The transformation has been completed in a short time from childhood Team to the establishment of the company, and has aroused widespread concern in the industry soon after its establishment. Its founder is CLOUD WANG, a musician who graduated from New York University. after graduation, he declined gracious invitations from a number of American record companies and resolutely returned home to start his music career. The co-founder of the only brand that became famous and participated in singing "all are you" and other works made Wang Yun CLOUD WANG more familiar to domestic music fans and the industry.

in addition to the music content, GVO also tries to set off a new trend that will be popular through young aesthetic ideas and fashionable way of life. Specifically, GVO "pair Music" takes original music as the content core, builds with personalized video content, combines diversified online operations, and organizes youth campus music festivals offline independently, thus forming a complete music ecological chain, creating an ecological circle of original music based on music selection, aesthetic taste and aesthetic system, and its diversified music concepts. It also embodies the values and even life style of the new generation of musicians.

in the view of Hu Yiyou, vice president of Taihe Music Group, GVO represents the new power of Chinese original music: "at present, great changes have taken place in music ecology, and new content and ecology have become the focus of competition in the industry. GVO' to music from creation to Lifestyle, from the cultural core of both East and West to trendy music taste, GVO' and music coincide with Taihe Music. Their idea of promoting development with aesthetic values is also consistent with the trend of pop music. The fate between GVO' and Taihe music is not only reflected in their respective emphasis on the cultural core of youth, but also reflects the ambition of Taihe to track the development of young people and be a new URBAN MUSIC. We believe that GVO' Music will become an important force in the original music industry, and we expect them to bring more cutting-edge content and ideas to the music world and fans. "

Taihe Music Group continues to invest in music content, constantly subdividing, especially paying attention to the development of youth culture and expanding the edge of the industry, while a series of recent actions in the field of original music have deepened its moat in the field of content.