Beijing Satellite TV's "new · national tide" promotion conference was held, and the Forbidden City, the temple of heaven and the summer palace were invited to open the "first year of national tide"

In early May and summer, flowers begin to bloom; Magpies climb branches, and happy things happen at the door. On May 7, the Beijing Junwang mansion was full of vitality, and the Beijing Satellite TV "new · Guochao" advertising investment promotion conference was grandly opened! As the 2018 provincial satellite TV audience champion, in 2019, Beijing Satellite TV took a step forward and invited the Forbidden City, the temple of heaven and the summer palace to create blockbuster cultural programs to open the "first year of the national tide" of Chinese television in a new mode! At the promotion meeting, Carina Lau, Jiang Xin, Zheng Yuanchang, Liu Tao, shunzi, Guo Jingyu, Zhao Wenzhuo and many other stars attended and interacted, announcing that they would launch the "independent broadcasting plan" of Beijing Satellite TV, and launch many independent dramas such as "we all want to be good", "time knows", "detective Ke Chen", "half life", "Huo Yuanjia". At the same time, four major dramas including new world, old tavern, Song Dynasty palace lyrics and little joy also premiered exclusively at the press conference. Not only did the content of the promotion have beauty and material, Beijing Satellite TV also broke through the wall, signed a strategic cooperation agreement with Qu Toutiao, and opened a new era of provincial satellite TV media integration

invite the Forbidden City, the temple of heaven, and the summer palace. Beijing Satellite TV took the lead in launching the first season of" the first year of the national trend "

< as a phenomenal cultural variety, it set off a national trend in 2018, making the cultural products of the Forbidden City popular all over the world! In 2019, Beijing Satellite TV made persistent efforts to deeply explore its own advantages, invited the Forbidden City, the temple of heaven, and the summer palace, and launched the second season of" the Forbidden City ", I wait for you in the summer palace "Temple of heaven", "Great Wall" and other heavyweight cultural programs. At the promotion meeting, Liu Bing, the "spokesperson" of Guochao variety show - chairman of Huachuan culture, said, "the positive cultural energy of Beijing Satellite TV has formed a cluster effect. Broadcasting cultural programs on Beijing Satellite TV can attract more young people's attention while ensuring the audience of Changhong."

Hao Jingbo, the producer of the temple of heaven, said, "the temple of heaven will present a completely different cultural variety in a new mode, and invite popular singer Cai Xukun to participate in the program, adding younger expressions."

Liu Tao's cross-border host pushed the S-level variety shunzi He BingXin to clear up his past grievances

at this promotion meeting, cross-border king of songs, cross-border king of comedies, China Song Festival, China's good in laws, life please answer and many other S-level variety shows are very bright! The first season king of cross-border king of songs, Liu Tao, returns and incarnates as the fourth season" cross-border convener " He presided over the promotion meeting and was surprised to raise his voice. He sang the song "walking on the road of life", which was once on the debut of "cross border singer"

Liang Qiaobai, CEO of kubote culture, brought a" life please answer ", which focuses on young audiences and focuses on" the youngest, the brightest, the hottest and the most sincere ". Director Peng Yulun introduced that the program will be composed of young actors and young directors to experience plain life and create film and television works on the spot.

in the first program of" China Song Festival ", the comment of He BingXin, a member of the appreciation group, on the singer shunzi's" go home "once triggered a heated discussion on the whole network. This time, the two people exchanged identities, and shunzi incarnated as the" appreciation group "to comment on he Bingxin's singing skills. The two met and laughed to dispel their differences, cheered for Chinese music together, and pushed the atmosphere of the promotion meeting to a climax.

in addition, Beijing TV's famous evening brands, such as the Beijing TV Spring Festival Gala and the Beijing Satellite TV's new year ice and Snow Festival Gala, also appeared on the scene one by one. Beijing TV's Spring Festival Gala won the overall viewing champion of the National Satellite TV Spring Festival Gala in 2018 and 2019; Beijing TV's new year ice and Snow Festival Gala is unique in the provincial satellite TV's new year competition and is the only cross Year Festival Gala with a clear theme in China; the Annual Gala of Beijing TV series will be held by Beijing Satellite TV has devoted all its efforts to building a brand party with the widest coverage and the greatest influence of Chinese TV series. With its unique advantageous resources, Beijing Satellite TV has embarked on a unique Party route full of characteristics

Carina Lau, Jiang Xin, the beauty of the United States alone broadcast a major drama film, the live debut 

at the promotion meeting, the stars of the "half life" crew, Carina Lau, Jiang Xin, Zheng Yuanchang, were all present. Carina Lau talked about her understanding and understanding of the national tide on the scene: "our country has a very thick history and culture, and Oriental beauty has a lasting appeal, and I think we should inherit it." Jiang Xin, who cut her hair short and appeared in a cheongsam, talked about the opposite play with Carina Lau in the play, saying that "when she plays with sister carina, she can feel her sister's love." Zheng Yuanchang, who first challenged the era drama, said, "it's a little stressful to perform with sister carina and Jiang Xin, but it's more exciting." Huang Zhizhong and Liu Xiaohai, the chief creators of detective Ke Chen, also came to the scene. When talking about the highlights of the series, Huang Zhizhong said, "genre films are very eye-catching. This play has many powerful actors, and each of them will bring amazing performances to everyone."

in 2018, director Guo Jingyu, who is more legendary by virtue of the broadcast of" niangdao ", joined hands with Zhao Wenzhuo and Mao Linlin to bring the new play" Huo Yuanjia "as the producer and chief screenwriter. When asked why he chose this theme, Guo Jingyu said:" niangdao is a small matter of the family, and the play "Huo Yuanjia" is not only Chinese martial arts, but also family feelings. " Zhao Wenzhuo revealed for the first time his mental journey of playing Huo Yuanjia twice: "I have a deep relationship with" Huo Yuanjia ". In movies and television, it is generally 18 kinds of weapons, and this play not only restores many real martial arts action scenes, but also talks about 48 kinds of weapons. I hope you will have a good look."
what's more surprising is that four national fashion dramas, new world, old tavern, palace lyrics of the Song Dynasty, and little joy, released new films for the first time at the promotion meeting. In addition, representatives of the Publicity Bureau of the Ministry of public security, the film and television center of the Supreme People's Procuratorate and the film and television center of the Supreme People's court also explained the reasons for cooperation with Beijing Satellite TV at the promotion meeting: "Beijing Satellite TV is a responsible and responsible TV station that pays great attention to the theme of film and television dramas and the people's livelihood. It is safe, reassuring, practical, worry-free, clean and credible to put the dramas on Beijing Satellite TV!" The platform value of Beijing Satellite TV is evident

 financial media strategic cooperation broke through the wall and opened a new era of Guochao brands in an all-round way. 

at the press conference, Ma Hong, director of the Beijing Satellite TV program center, made a wonderful speech on the platform value of Beijing Satellite TV: "Last year, Beijing Satellite TV won all the ratings champions, rewriting the pattern of national provincial satellite TV. This year, Beijing Satellite TV ranks second in the ratings of provincial satellite TV, and the quality theater has always been the first!"

Niu Zhenqing, chairman of Beijing TV satellite Media Co., Ltd., said with figures:" the 2019 China TV advertising survey report released by CTR clearly shows that the advertising market revenue in the first quarter of 2019 decreased by 16.2% compared with last year. However, in the first quarter of this year, Beijing Satellite TV's advertising revenue increased by 21.8% compared with the same period last year. The theme of Beijing Satellite TV promotion conference is "new · national tide" , national tide is the time of prosperity of the National Games, and national tide is the tireless and persistent goal of Beijing Satellite TV as the first platform of provincial satellite TV. "

fan Luyuan, partner of Alibaba group, President of Alibaba big entertainment and President of Youku, and Zheng Wei, vice president of Youku business group of Alibaba culture and entertainment group, also came to the Beijing Satellite TV promotion meeting to announce the strategic cooperation plan with Beijing Satellite TV. Fan Luyuan said "Through the cooperation between Youku and Beijing TV station, you can see that Chinese civilization can be displayed to you in such a fashion, and use Youku's Internet platform to let young people participate more."

at the same time, Xu Tao, deputy editor in chief of Beijing TV station, and Chen Sihui, co-founder and COO of Qu Toutiao, officially signed the contract at the promotion meeting. Chen Sihui said," Beijing Satellite TV gives me a very cordial, sincere and sincere feeling. It is a great honor to be able to take the fast track of the development of Beijing Satellite TV's Guochao culture and work together to give full play to the Internet capabilities of Qu Toutiao platform for Guochao culture. " This time, Beijing Satellite TV has made efforts to integrate the media, realizing the real "breaking through the wall" of the satellite TV platform, and opening a new era of cultural trendy goods

" Guochao "produces" Jingpin "! When Xu Tao, deputy editor in chief of Beijing Television, made a speech, several magpies flew by, which seemed to indicate the new start of Guochao culture. Just as Xu Tao said, "Our definition of Guochao culture: its popularity is the prestige of a great country; its coolness is the youthful demeanor; its interest is the bearing of life. The rise of Guochao will be out of Beijing! The most qualified and high-quality person to tell about Guochao culture must be Beijing Satellite TV, because this is Beijing, because this is the capital! Beijing Satellite TV is not only the first audience on the territory of China's provincial satellite TV, but also the real only provincial satellite TV in China! ”

in 2019, the champion group will start again, and the rise of Beijing Satellite TV's "national tide" is just at that time