More than 60% of films have not reached the guaranteed issuance amount, overheated capital, renvoi has low success rate

of the 11 films released with a guaranteed release, only 4 have met expectations. Although the growth of the domestic film market slowed down in 2016 due to factors such as the reduction of ticket subsidies and the return of audiences to rationality, the failure of more than half of the guaranteed release films to meet expectations still cast a shadow over the prospect of guaranteed release in 2017.

the 2016 Spring Festival film "the Mermaid" grossed more than 3 billion yuan at the box office so that more capital is aimed at guaranteed distribution. According to statistics from the Beijing Business Daily, 11 films made public at the box office in 2016, and the capital to guarantee the bottom of the film is also Yaolai Film and Television, Weiying era and other film production and distribution companies, as well as financial investment companies such as Kuailu Group. But from the box office point of view, not every movie can replicate the success of Mermaid. Of the 11 guaranteed films, only four met expectations. Although the growth of the domestic film market slowed down in 2016 due to factors such as the reduction of ticket subsidies and the return of audiences to rationality, the failure of more than half of the guaranteed release films to meet expectations still cast a shadow over the prospect of guaranteed release in 2017.