Youku Wei Ming concurrently serves as the general manager of Alibaba Digital Entertainment. Ali Youku accelerates integration

On the evening of November 30, Alibaba announced internally that Wei Ming, co-president of Youku Tudou business group, will soon serve as the general manager of Alibaba Digital Entertainment. This appointment means that Alibaba and Youku have begun the curtain of accelerated integration.

On the evening of November 30, Alibaba announced internally that Wei Ming, co-president of Youku Tudou business group, would soon serve as the general manager of Alibaba Digital Entertainment, reporting to Alibaba Group CEO Zhang Yong. This appointment means that Ali and Youku have begun the curtain of accelerated integration. At the beginning of this month, Youku Tudou's board of directors just approved the acquisition agreement between Alibaba and Youku Tudou. Less than 30 days later, Youku Tudou and Alibaba Digital Entertainment began to integrate in the two major areas of terminal channels and content.

Zhang Yong made the appointment through internal email. Alibaba insiders pointed out that this appointment can be regarded as the establishment of Youku Tudou as the core of Alibaba's digital entertainment business. Previously, Cai Chongxin revealed at an analyst meeting that Youku, which has more than 500 million users, will become the backbone of Alibaba's multi-screen strategy, content purchase strategy and virtual goods consumption strategy. This appointment is obviously to combine Ali Ecology and Youku Tudou Ecology through Gu Yongqiang's favorite general Wei Ming, and use the advantages accumulated by both sides to form a unified copyright purchase platform, content distribution channel and terminal system.

This approach of "bringing the old with the new and seamlessly integrating" is not the first time in the history of the integration of Ali Ecology. Earlier, UC Yu Yongfu took charge of Gao De, and soon afterwards he served as the president of the core business Ali Mom, taking advantage of Yu Yongfu's expertise and leadership in the non-e-commerce business have promoted the establishment of the Ali Mobile Business Group and the Ali Mom, who continues to "walk out of Taobao". Behind the appointment of Wei Ming, what quietly appears is a "new Youku Tudou" that carries the Alibaba Group's digital entertainment mission.

For Youku, the lack of a powerful channel terminal in the living room is always a pain. Alibaba Digital Entertainment's Tmall Magic Box and TVOS system can just make up for this shortcoming. The content and user base of Youku Tudou (Heyi Group), as well as the scale effect generated by integrating copyright and channels, are expected to quickly enhance the development of various terminals of Alibaba Digital Entertainment.

The following is the full text of Zhang Yong's internal email:

Dear students:

I am very pleased to introduce to you that a new classmate has joined our Alibaba Digital Entertainment Division family and is working side by side with you. Starting today, Wei Ming, co-president of Youku Tudou Business Group, will concurrently serve as the general manager of Alibaba's Digital Entertainment Business Unit and report to me.

Wei Ming has many years of experience in the fields of video, digital culture and entertainment. In his past work, he actively promoted the development and innovation of Youku Tudou's business model and continuously improved Youku Tudou's business structure. Serving concurrently as the general manager of Ali Digital Entertainment, Wei Ming will fully integrate the superior resources of Youku Tudou and Ali Digital Entertainment, form a synergy in terms of platforms, content, channels, advertising, etc., and continue to promote the strategic development of Ali Culture and Entertainment.

The organizational form of the future enterprise must be that there is me among you and you among me. This organizational structure setting is also an innovative attempt and exploration for us to actively face the future. I believe that Youku Tudou and Alibaba Group will also be closer and seamless, and go all out together for a common future.

I hope that all students of Ali Digital Entertainment will fully support Wei Ming, have the courage to innovate, dare to take responsibility, and keep moving forward!

Xiaoyao Zi

CEO of Alibaba Group

2015.11.30

Editor: vian