Domestic youth drama ushers in the best era?!-- Interview with Liu Hongxia, chief producer of "Hot Blood Basket"

What is the most popular TV drama theme at the moment? Some people will talk about ancient costumes, some will talk about urban love, and some will talk about the recent fire of tomb robberies, whether it is "Nirvana in Fire" or "Ode to Joy", or even the hit "River God", they all achieve the story. Attractive enough, but to arouse resonance and heated discussion, naturally there is domestic youth drama.

In recent years, domestic youth dramas have emerged. Not only are they of guaranteed quality, such as "The Year in a Rush" and "The Best of Us", which have caused youthful storms across the country, but also have rich content. Especially the combination with sports elements is a popular drama model nowadays. "Whirlwind Girl" and "Our Boyhood" have all achieved good ratings and favorable reviews, proving that the path of youth drama has become wider and wider. This year, another youth drama with a "hit" appearance has begun to shine, and a recent media tour has attracted a lot of calls. This TV series, which has the temperament of becoming popular before it is broadcast, is expected to be broadcast within the year. It gathers Tong Mengshi, Xing Fei, Nie Zihao, Tu Bing, Cao Xige, Xiao Xiaolei, Li Wenhan, Wang Yanyang, Yang Yeming, Chen Xuanming, Yang Chuanbei, Shi Tianshuo, Li Shipeng, Fu Shuyang and other hot-blooded youth drama "Hot Blood Crazy Basket".

Yi En reporter also had the honor to interview Liu Hongxia, the chief producer of "Hot Blood Basket" and general manager of Mango Entertainment TV Drama Center on the day of the tour. Ms. Liu Hongxia talked about the current status of youth dramas on the market and had a good chat with us. Why this is the best era for domestic youth dramas.

Liu Hongxia, the producer of "Hot Basket",

requires luck but also heart and

grace: Why did you choose to use basketball as the main element to produce "Hot Basket"?

Liu Hongxia: The biggest feature of a youthful and passionate sports theme like basketball is to give current young audiences, especially those born in the 1990s, 1995 and even 2000s, a sense of substitution to these contemporary young people. Nowadays, whether it is a family ethics drama or a campus idol drama, it will more or less have some emotional color, such as "The Best of Us" and "The Whirlwind Girl". What we need to do is how to better get close to the youth of young people. Life, and the addition of basketball elements is also to strengthen this sense of substitution.

Yi En: Mango Entertainment has also produced some successful youth dramas before, such as "Our Youth" and "The Best of Youth", which were all well received. Is the company anything outstanding in this regard?

Liu Hongxia: In fact, the biggest feature of the company is that the production and creation departments are very young. Most of them are born in the 1990s or even 1995s. They have a better understanding of what young people think and know. The company's temperament, atmosphere and brand building are also closely around Young people, so we understand the world view of young people better. Moreover, we have also made a series of themes that young people like before, so we will have more experience in this area and help us understand how to control and serve the market for young people.

Yi En: Can you tell us in detail how we understand young people? In addition to what you just said, our employees are younger. Are there any other ways, such as some research or some data, to understand young people through other methods, are there?

Liu Hongxia: When doing "My Boyhood", I went to universities and high school campuses specially and did some research. A detailed research report was made based on the male to female ratio of the audience, subject matter preferences, and even artist choices. It is concluded that today's young people's dependence and love for the Internet and the secondary world is unexpected, and they have their own unique opinions, responsibilities, and like positive and passionate things. Unlike the label people label them as "self" or even "selfish".

Yi En: So will "Hot Blood Basket" also depict the current situation of young people very realistically?

Liu Hongxia: We hope so. Of course, we need to add some dramatic techniques. Like the male protagonist in "Hot Blood Basket", when he was misunderstood, he left a shadow in his heart and was relatively decadent, but his teammates and partners gave him a lot of encouragement and help, which made him cheer up. He never dared to play until he finally became a pillar of the team. He never dared to face it until he finally dared to look directly at it. He went through a psychological change and was also very close to the growth experience of some young people today.

Yi En: So what do you think is the biggest hit point of "Hot Blood Basket"?

Liu Hongxia: The biggest explosion should be its brotherhood. Just like the male protagonist of "Hot Dunk", he played with a sense of mission and returned to China to fulfill his friends and his dreams. The team members also helped him become the leader of the ball, just like "Slam Dunk". Emotional and touching coexistence. It can be said that "Hot Dunk" is a combination of China's version of "Slam Dunk" and "Meteor Garden". It has both the blood of "Slam Dunk" and the romance of "Meteor Garden."

Yi En: Are there any special requirements when selecting a role?

Liu Hongxia: First of all, we must be handsome. He must also have acting skills, and he must be able to play basketball. In particular, the few leading actors we selected not only meet these standards, but also have different handsome ones. He is handsome and cool. He is handsome and handsome, and he is also handsome. We can consider it well for the audience in advance to meet their various needs.

Yi En: I heard that there are a lot of basketball scenes in the drama. Although the actors can play ball, there should be training, right?

Liu Hongxia: That's right. The actors have undergone a three-month special training. We specially invited the coaches of the national and provincial teams to provide the actors with devil-like training. Moreover, in the drama,"Hot Blood Basketball" also combines campus basketball and street basketball well. There are both regular basketball games for campus basketball and cool street basketball off campus, which is rare on the market at present. Moreover, the theme of basketball can show the impact of facing opponents directly, making it more youthful and passionate. I also hope to open up new ideas for domestic youth dramas.

Yi En: Then do you think this kind of youth idol drama in sports will be a new trend or a new hot spot in the future?

Liu Hongxia: I think this is a trend. Because this theme is not like the main theme (Spy war, family ethics, idol drama) is so extensive, it takes a different approach, focusing on burning and passionate blood. It has a fixed fan base and tightly grasps these children born in the 2000s and 1995s to give them a sense of substitution. Young people like to see what belongs to their own passionate blood, and in this kind of theme, friendship, brotherhood, and love can be reflected, and all of these can be integrated. It is positive, positive and progressive. Reflecting the values of young people is a trend. Moreover, we are a big sports country and advocate the construction of sports civilization. There are actually not many things that really reflect sports themes. Mango Entertainment will also vigorously develop this market in the next step.

Yi En: I previously learned that "Hot Basket" is the exclusive customization of iQiyi. What is Mango Entertainment's positioning for "Hot Basket" for platform customization dramas?

Liu Hongxia: As the producer of "Hot Blood Basket", Mango Entertainment participates in the entire process from script planning to filming and production and even marketing promotion. "Hot Blood Basket" is an important part of Mango Entertainment's "youth" content matrix. We hope to make it a hit on the theme of youth and blood and establish a Mango Entertainment content export brand. Only when the content of the first season is established can we have a second season and a third season, and we can make a brand series-"Hot Basket" crazy season. Of course, the emergence of hot products does not happen overnight. It has an element of luck, but it requires more attention. In this regard, we have the right time, place and people, as well as sufficient confidence and sincerity.

Editor: queenie