The "blacklist" of online anchors announced next month will no longer be hired

Shen Rui said that at present, the Beijing Cultural Law Enforcement team has begun to monitor the relevant webcast platforms in accordance with the Convention, and will publish the blacklist of the first batch of anchors in May. These blacklisted anchors will no longer be employed by webcast platforms.

on April 18, 20 webcast platforms, including Sina, Sohu, Youku and Baidu, jointly issued the Beijing Convention on self-discipline of the webcast Industry (hereinafter referred to as "the Convention"). The content of the Convention includes the need for real-name authentication for anchors, the preservation of webcast videos for no less than 15 days, and no registration channel for anchors under the age of 18.

recently, this reporter interviewed Shen Rui, captain of the network law enforcement team of the Beijing Cultural Law Enforcement Corps. Shen Rui said that the Convention was jointly drafted by the Beijing Municipal Cultural Law Enforcement team and the Beijing Cyber Culture Association, and consulted the opinions of all live webcast platforms in Beijing twice in the drafting process, resulting in the content of the convention.

Shen Rui said that at present, the Beijing Municipal Cultural Law Enforcement team has begun to monitor the relevant webcast platforms in accordance with the Convention, and will publish the blacklist of the first batch of anchors in May. These blacklisted anchors will no longer be employed by webcast platforms.

strong > talk about hot spots / strong >

strong > the national live broadcast mode will be restricted / strong >

Shen Rui said that some webcast platforms are now implementing the national live broadcast model in the business model. National live broadcast refers to any registered user of a live broadcast website who can live broadcast without identity verification.

what are the problems with the business model of LVB? Shen Rui said that this way of national live broadcasting is very dangerous. once there are drug-related, pornographic and violent situations in the live content, the anchors will suddenly broadcast live after accumulating a certain popularity, which will have a great impact on society, and there is no way to recover it. In addition, for enterprises, the operational risk is very high, once there is a bad social impact, enterprises may be completely shut down by the government, or shut down for rectification.

reporters have learned that the first item in the Convention requires the authentication of the identity of anchors. Shen Rui said that at present, the Beijing Cultural Law Enforcement Corps has asked the webcast platform to adjust its model.

strong > Live by stars / strong >

talking about actress Liu Tao's live broadcast in Yingke, she gained more than 700,000 viewers and more than 200,000 yuan in two hours. Shen Rui said that the law enforcement team of such websites does not comment on the business model of such sites, but the fact that stars are on the live broadcast platform shows that live broadcasting has begun to have an impact on the traditional video industry, and there are many stars. Gradually shift our attention from newspapers, periodicals and television to the Internet, especially to the live broadcast platform. This phenomenon will be more and more in the future, and some websites are even preparing to open a specific live room for specific stars. At the same time, it is also a business mode of operation.

according to Shen Rui, there are currently more than 30 webcast companies in Beijing, and if you add in the major websites that operate live broadcasts, there are about 40. According to the statistics of relevant ministries and commissions, there are about 200 webcast enterprises in the country. Although the number is small, many Internet companies are preparing to invest in webcast. Recently, one or two companies have entered the industry almost every week.

strong > talk about problems / strong >

strong > mixed vulgar content in live streaming / strong >

Shen Rui said that since last year, obscene and vulgar content such as "live broadcast creation" has appeared many times on the webcast platform. Shen Rui said that on the issue of content, the main problem is that some videos contain pornographic and vulgar content. There are three reasons for this situation, on the one hand, the anchors themselves; on the one hand, the lack of regulatory responsibility of network enterprises; and another reason is that some enterprises are promoting the fermentation of such incidents out of the desire to earn investment.

Shen Rui said that in the field of webcast, the mainstream is still good, and there is still a lot of positive content. At the same time, webcast provides a platform for the public to show themselves, or even a platform for making stars. The reason why the public has a bad impression of webcast has something to do with a small number of companies trying to attract attention through vulgar and pornographic content in order to earn traffic and then reap investment or financing. Through this way of hype, the problems existing in webcasting have been magnified.

"as an individual anchor, he has the impulse to pursue Internet celebrities as well as the impulse to make a profit." Shen Rui said that some anchors rely on "taking off" to win eyeballs, but it needs to be said that statistically, this anchor group earns little profit from live broadcast of pornographic or vulgar performances. It can also be seen here that audiences are reluctant to pay for such live broadcasts. The real profitable live content is the talent performance. "this kind of live broadcast can give the audience positive energy, and the audience is willing to pay for this kind of content."

strong > platform is responsible for vulgar content / strong >

if obscene and pornographic content appears in the LVB, is it the responsibility of the VJ or the network platform? Shen Rui said that at present, there is no clear legal provision for the distinction of responsibility. In the process of law enforcement, the Beijing Cultural Law Enforcement team has three judgment criteria. The first look at the duration of obscene video, if the live broadcast of pornographic video lasts more than 3 minutes, it belongs to the poor supervision of the platform. Second, if the obscene content lasts for a short time, but appears for several days in a row, it is the responsibility of the platform not to find it. Third, if the question content of the live broadcast is announced in advance, or there is hype afterwards, and the platform does not do the sealing and other timely processing, audit the sealing, this is also the responsibility of the platform.

for example, the previous Douyu TV "Live Creator" incident was announced on Weibo before the live broadcast.

in addition, Shen Rui said that in specific incidents, the Beijing Municipal Cultural Law Enforcement team will distinguish which party is responsible according to the specific circumstances, but the focus of supervision is on the webcast platform. As long as there is a problem with the content in the live broadcast, it is difficult for the network platform to get rid of its responsibility.

Shen Rui said that at present, there are penalties such as warnings and fines for illegal online platforms, and serious circumstances require enterprises to suspend business for rectification, revoke relevant licenses, and for enterprises involved in the spread of pornography, serious circumstances can shut down the website, and investigate the administrative and criminal responsibility of the website organizer.

strong > talk about regulation / strong >

strong > platforms are not allowed to employ "black" anchors / strong >

according to Shen Rui, after the implementation of the Convention on April 18, the Beijing Municipal Cultural Law Enforcement Corps has been monitoring webcast enterprises in Beijing to check whether these enterprises have fulfilled the provisions of the Convention. In a month's time, the Beijing Cultural Law Enforcement team, together with the Beijing Internet Culture Association, will announce the blacklist of the first batch of anchors. For those anchors who are blacklisted, all webcast companies in Beijing are not allowed to continue to employ, nor are they allowed to provide live space for those who are blacklisted.

Shen Rui said that at present, work is in progress, and the first blacklist will be released a month later. If the webcast enterprises that have signed the Convention refuse to implement the Convention, the Beijing Municipal Cultural Law Enforcement Corps will bring these enterprises into the scope of key supervision and will be dealt with seriously and strictly in the event of violations of laws and regulations.

strong > Mini platform self-regulation is weak / strong >

Shen Rui said that at present, the systems and mechanisms of many live broadcast enterprises in Beijing are not perfect. "many live broadcast enterprises are not large in scale, and some live broadcast platforms have only a few dozen staff." Shen Rui concluded that because the platform is relatively small, there is no strong capital, and there is not enough technical strength to invest in content regulation, which is an important reason for all kinds of problems in some live streaming platforms.

Shen Rui said that the core supervision of webcast companies is done by manpower, which cannot be done through machines, and the lack of manpower will lead to a lack of supervision.

reporters have learned that there are two items in the Convention related to regulation, one is to require the storage of all live videos, and the other is to require all live videos to be watermarked by an enterprise's Logo.

Shen Rui said that for enterprises, these two measures are not only for self-discipline, but also conducive to self-protection. "once there is a problematic live broadcast platform, you can quickly determine which live broadcast platform the problematic video is coming from."

strong > at present, there is still a lack of legal restrictions / strong >

Shen Rui said that now, it seems that every live broadcast platform has problems more or less. "it's not surprising that anchors have problems with live content. What's strange is why anchors quickly become Internet celebrities." That is, a small number of enterprises are carrying out hype for the purpose of attracting investment.

"through hype, the number of video downloads and active users has soared in a short period of time." Shen Rui said that investors choose enterprises to invest, mainly depending on the number of users of the live broadcast platform, the number of monthly active users and the number of daily active users. "in fact, investors examine these contents of enterprises. The platform is easiest to achieve these goals by spreading live videos of pornography and other content."

Shen Rui pointed out that the current situation is that the country does not have a law to restrict such problems. The development of the webcast industry can no longer be managed and restricted by a single department. "the problem now is that some relevant management units can manage webcast enterprises, but not all of them."

Shen Rui concluded that webcast enterprises happen to be in the middle of the supervision of various government departments, which is the core issue of management now.

Edit: yvonne