Tang Dynasty Brilliant Wang Hui: How to minimize operational risks in reality-themed dramas?

Recently, with the hype of fantasy and the deserted end of ancient costumes, a number of realistic dramas with typical representatives such as "Ode to Joy","Little Farewell","China Style Relations" and "Mystery Sand" have once again won the audience's love with expressions close to life. Therefore, it is said that an excellent work that truly matches the pulse of reality, has artistic wisdom, dares to face reality and thinks and respond, and the responsibility of reality-themed dramas has never been inferior to the times.

Original title: Interview with Wang Hui: Heroes based on quality, rather than big IP

, real-life TV dramas based on contemporary China real life and truly reflect the people's world. After more than 20 years of vigorous development, it can be said that they have shown a number of meaningful and influential film and television works: "Plainclothes Police","Stories of the Editorial Department","Addiction","Desire","A Beautiful Times for Daughter-in-Law" to the recent "Police Flower and Police Dog","Little Farewell","China Style Relations", etc., outstanding works from different periods can be said to be reflections and reflections of social life, and have been actively playing a mirror role and spiritual leadership role.

In the past two years, apart from real estate, the hottest topics have probably been big IP. Reality-themed works seem to be squeezed by "fantasy on the left and idols on the right." Of course, it is very difficult to create works with realistic themes, and the closer life is, the more difficult it is to grasp it. Similarly, the more difficult it is to grasp the "degree" of facing real problems, the greater the investment risk. Recently, with the hype of fantasy and the deserted end of ancient costumes, a number of realistic dramas with typical representatives such as "Ode to Joy","Little Farewell","China Style Relations" and "Mystery Sand" have once again won the audience's love with expressions close to life. Therefore, it is said that an excellent work that truly matches the pulse of reality, has artistic wisdom, dares to face reality and thinks and respond, and the responsibility of reality-themed dramas has never been inferior to the times.

The reporter interviewed Wang Hui, chairman of Datang Glory Media. After 12 years of development, Datang Glory has established a good brand and reputation through classic reality works such as "Women's Mind","Blooming Flowers","Big Family","Those Things in Our Family","Dominos of Love","Marriage Next Station","Marriage After Thinking It Out", and "My Daughter-in-Law is the Queen". This year's hit "Keeping Marriage Like Jade" and "Police Flower and Police Dog" also achieved the highest ratings results in TV series broadcast at the same time period, once again cheering for reality-themed works. Wang Hui said: "Reality-themed works are the closest to life. The portrayal of the people like to watch it. As a production company, on the premise of actively responding to national policies and guiding, we have the obligation to present good reality-life works to the audience with quality. Heroes are judged by quality, not by big IP.

The dilemma is relative. As long as the people need it, there will be no

reporters: Are there any realistic works being prepared by the Tang Dynasty in the near future?

Wang Hui: I have been preparing. One is a TV series called "Flying Boy" in cooperation with the Air Force Television Arts Center. It is a TV series that embodies "a strong boy makes a strong country." The first one is "C4 Nanluo Detective", which tells the story of the police in the West City of Nanluogu Lane. There is also an urban emotional drama with realistic themes, and the cast is scheduled."The Out-of-Stock Man on Orange Street" is a very affectionate and warm drama. These three works are basically launched after the Spring Festival, and the investment is basically hundreds of millions.

Reporter: Recently, reality-themed works have gradually warmed up on the screen. How do you view the development status of reality-themed dramas?

Wang Hui: I think works should be close to the people and the lives of the audience. Everyone loves to watch works that are closely related to the people. Moreover, the State Administration's requirement for the broadcast of reality-themed dramas of no less than 50% is actually a support for reality-themed works.

Reporter: How do you understand everyone's previous statements about the dilemma of reality-themed works?

Wang Hui: I don't think there will be any difficulties. It is to adapt to the appreciation habits of the people and do it in this direction. Because reality-themed dramas are mainstream, they are also mainstream abroad. So I don't think so.

Reporter: What are the advantages and disadvantages of reality-themed dramas compared with other big IPs such as ancient costumes and fantasy?

Wang Hui: We must understand one question clearly. What is a big IP? I think everyone has a growing consensus. It is not called a big IP just because of a big extravagance, a big lineup, and a big form. As long as the story is good, the production is good, and the reputation is good., works recognized by the audience and the market, this is the big IP. TV dramas have a guiding and leading role, and both the production company and the broadcast platform shoulder this responsibility. Generally speaking, reality-themed dramas embody the core socialist values, promote the main theme, and spread positive energy. For example,"Flying Boy" that we are about to shoot is a work that establishes that when young people are strong, China will be strong, and establishes a heroic image in the hearts of children.

Reporter: From the perspective of return rate, what are the disadvantages of reality-themed dramas?

Wang Hui: From the perspective of profitability, reality-themed dramas may not be as high as costume dramas, but they are stable. Moreover, the share of TV stations will be higher than that of video websites, which is contrary to other young and fashionable themes. Because the online audience is younger, they prefer novel works such as fantasy and science fiction. More entertaining. Realistic dramas focus on more mature audiences and are more popular.

Consolidate quality and keep pace with the times and reduce risks

Reporter: Are there any differences and changes in current reality dramas compared with the past?

Wang Hui: There are changes. The audience is getting younger, and new media is developing at a faster pace. When we make this reality-themed drama, we will also take into account the broadcast of new media. We cannot do it like the ones that used to be short-lived and particularly down-to-earth, and the age group is relatively older, 25 to 50 years old. It is more fashionable and younger. In addition, current urban themes are more focused on the middle class, which is also a shift in people's need for a higher spiritual life as material life gradually enriches.

Reporter: Because Datang has always made reality-themed dramas mainstream, serving as a market leader and vane, can you tell us what secrets are there in terms of the quality of the works and business?

Wang Hui: There is no secret. It is to do the trick well and do the story well. For this industry, no matter how lively and impetuous your market is, you cannot be impetuous. Otherwise, the audience will not accept what they make. Also in the past two years, the capital market has entered this industry and pushed up the industry (fast food). At the same time, many companies have become very impetuous. It was not that he wanted to be impetuous, but that he was kidnapped by capital. In order to make money, it is inevitable that the quality of the things you make will decline. But if we have a lot of projects in reserve, the script polishing cycle will be long, so that the quality will not be too bad after it is done. For example, the previous script for "Keeping Marriage as Jade" took four or five years to be written, and it was revised before filming. It was adjusted to suit the current market, appreciation habits, and audience characteristics, so this drama will not be too bad.

Reporter: From a business perspective, how to minimize risks?

Wang Hui: We also sell well on the Internet. Our reality-themed dramas such as "Police Flower and Police Dog" and "Keeping a Marriage Like Jade" sell well. I think this is the way to understand it. A reality-themed TV series must have an understanding of the country's propaganda policies. We must grasp quasi-national policies, otherwise there will be great risks. We have a strong ability to control risks on realistic themes and national policies. It is necessary to maintain regular communication and report to leaders, and make timely adjustments and guidance to the State Administration's policies and strategies. Make plays that the government likes and the market likes. As long as we avoid market risks and policy risks, write a good script, and tell a good story, we will have a good quality and risks will be reduced.

Reporter: What is your attitude towards using actors?

Wang Hui: We always use the right actors. For example,"Police Flowers and Police Dogs" and "Keeping Marriage Like Jade", we didn't use small fresh meat and small flowers, but our quality was very high and the response was particularly good. We used suitable actors while taking into account the actor's fan audience.

Reporter: In fact, respect for works is respect for the market, and it is also a correction to the market.

Wang Hui: The just-broadcast "Police Flowers and Police Dogs" has very good reputation and ratings. It has also been recognized and praised by superiors. I dare not say that we can correct or return market rationality. I can only say that we chose It is acting skills and filming a good story.

Editor: yvette