"Real Man 2" producer Shangxiang Entertainment completes a 100 million yuan Series A financing to build a full film and television industry chain

it is understood that Shanghai Shangxiang Xingzuo Entertainment Group Co., Ltd. (referred to as "Shangxiang Entertainment") has completed a round of financing of about 100 million yuan a few days ago. in addition, Shangxiang Entertainment revealed that it will launch round B financing within this year, and the group is expected to make a profit of nearly 100 million yuan this year and more than 1.5 billion yuan in the next three years.

original title: Shangxiang Entertainment completes round A financing to build film and television industry chain

it is understood that Shanghai Shangxiang Star Entertainment Group Co., Ltd. (referred to as "Shangxiang Entertainment") has completed round A financing of about 100 million yuan a few days ago. in addition, Shangxiang Entertainment revealed that it will launch round B financing within this year. The group is expected to make a profit of nearly 100 million yuan this year, and is expected to achieve more than 1.5 billion yuan in the next three years.

it is reported that the company's newly completed round A financing is jointly participated by two investors, Mango Wenchuang (Shanghai) Equity Investment Fund Partnership (Limited Partnership) (referred to as "Mango Wenchuang") and Yongbai Culture Media Co., Ltd. (referred to as "Yongbai Capital"). Among them, Mango Wenchuang focuses on equity investment opportunities in the field of large culture, and has laid out a number of leading companies in film and television content, online entertainment, new media, sports and other subdivided fields, while Yongbai Capital is a global investment agency. focus on equity investment in all kinds of listed and proposed listed companies.

at present, the entertainment business of Shangxiang is mainly divided into three parts, namely, the production of movies, TV dramas, and TV programs for mainstream broadcast screens, and live entertainment for stage performances. and online celebrities, online dramas, and online movies facing emerging Internet channels. In terms of film and television production, Shangxiang Entertainment has been committed to the creation of "Man" Big IP, investing in the production of a number of military-themed films and TV dramas such as "Snow Eagle" and "Youth gathering". In 2017, "Thor assault" and "Blade" will also be broadcast on first-line satellite TV. In addition, two films focusing on the Navy and peacekeeping forces will soon be filmed. It is worth mentioning that in terms of column production, the recent hit "Real Man 2" has topped the national Friday ratings for many weeks in a row.

Live entertainment, with years of hard work in the fields of stage drama and drama, Shangxiang Entertainment has accumulated rich cultural and entertainment industry resources and experience, and holds the copyright of a number of well-known cultural export IP. In the future, Shangxiang Entertainment will also strengthen the management of multi-functional venues, enhance the on-site consumer experience, and apply new functions such as real-scene VR, social consumption App, and super Wi-fi to live entertainment. In terms of Internet layout, Shangxiang Entertainment said: "Shangxiang has repeatedly applied the influence of online celebrity KOL in its cooperation with brands." the company already has a number of well-known online celebrities such as fashion blogger gogoboi and Taiwan's number one online celebrity Gu Amo.

in addition, with the establishment of an European branch, Shangxiang Entertainment has been able to connect with overseas service providers of high-quality cultural products, making Chinese capital truly participate in the world market for cultural performances. For example, the original stage drama Nutcracker will tour Germany during the European Christmas season in 2016, while the Horse Show at the Global Disney Theater is one of the cultural products to be launched in 2017.

the company said that the completion of this financing will help Shangxiang Entertainment realize the online and offline interaction of the whole industry chain; at the same time, the company will launch round B financing in the near future (this year).

Edit: nancy